Social media is just digital storytelling, and every restaurant already has the stories. Shawn Walchef, founder of Cali BBQ, shares the exact system his team uses to turn daily restaurant life into content that gets found, booked and remembered. You'll learn how to make video a habit instead of a chore, why your website and social content now decide whether AI tools like ChatGPT recommend you, and how to get it done even if you never want to be on camera. Bring your questions. This session is built around them.
Your future guests are already searching, scrolling, and asking AI where to eat. Learn how to turn what already happens in your restaurant into content that gets you found, keeps you top of mind, and brings in more guests, with practical tools and a simple system you can put into action right away.
Walk away knowing exactly what to post, how to create it, and how to make sure your restaurant gets discovered by the guests and AI-powered search tools influencing dining decisions today.
Shawn Walchef is the founder of Cali BBQ, a San Diego restaurant group he opened in 2008 with locations in Spring Valley, Snapdragon Stadium and Naval Base San Diego. He is also the founder of Cali BBQ Media and host of the Restaurant Influencers podcast, where he has interviewed leaders including Toast co-founder Aman Narang and Danny Meyer. Shawn built his restaurant's brand with a smartphone and now teaches operators to "be the show, not the commercial." He's been a RestaurantOwner.com member since 2008.
Join Shawn Walchef on December 2nd for a practical, operator-focused social media workshop.
Independent restaurant owners, general managers, and directors who want to attract more guests through social media but lack the time, team, or confidence to post consistently.
Not at all! This workshop is designed for beginners and experienced operators alike. No on-camera experience is required.
You'll receive the 100 Video Tracker, Menu Item Story Template, Habit Stack Card, and other resources you can start using immediately.
Yes. Bring your questions. We'll have a live Q&A covering content ideas, AI tools, social media strategy, time-saving tips, and recommendations tailored to your restaurant.
Yes. You'll learn how to increase your restaurant's visibility, stay top of mind, and create content that helps guests discover and choose your restaurant.