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Your Secret Marketing Weapon: How to Build Your Business With a Unique Selling Proposition

What is Marketing?

The best definition I know is…

"Marketing Is The Focus On Your Clients Needs, Wants, Fears and Frustrations, Over Your Product Or Service… And Profit Is The By-Product. In fact, marketing is the only profit generator in your business. Everything else is an expense! Everything! And, the financial leverage in marketing outweighs the leverage you will find in any other conventional investments."

Furthermore, with conventional investments (stocks, gold, real estate) the risk/reward is constant. The higher the potential reward -- the higher the risk. Not so with marketing. Marketing can produce almost infinite return on the upside -- with next to zero risk on the downside.

For example, you place an advertisement and it brings in $1,500 in sales. By altering the headline however, you realize sales of $4,500… all at no extra cost! That's the power of marketing. With the same time, effort and money - you make an additional 300%. Where else can you get returns like this?

Once you understand that this goldmine is lurking just around the corner -- just waiting for you to tap into it's endless vein of riches, you will be on your way to financial independence. We'll start now -- with the question your potential customers want answered: