Webinar/Podcast
The #1 Marketing Promotion for Independent Restaurants
There's one marketing promotion that every restaurant owner should try at least once. It's called the Red Envelope - and many of our members have told us it's, by far, the most successful, profitable (and often the easiest) promotion they've ever done.
If you're not familiar, here's how the red envelope, also referred to as the "no peeking" promotion, works.
Red envelopes, containing prizes, are handed out to guests one month and guests are instructed to bring them back to the restaurant the next month to reveal and redeem the prize.
For many restaurants, the ideal time to hand out the Red Envelopes is during the month of December when the restaurant is busy. The red envelope gives customers an extra incentive to come back in January when it's not so busy. The red envelope also works well this time of the year, because it stands out and fits in with the holiday season.
In a recent marketing survey, many members told us the Red Envelope- promotion was their most effective marketing activity of all. Here are a few of their comments -
- Brings in tens of thousands of dollars every year.
- Great return and results.
- We have been doing this for 3 years and every year it gets better.
- Red Envelopes are always very successful.
- Keeps traffic in the restaurant during worst sales month of the year.
- Definitely helped boost sales in January.
In this webinar, you'll learn everything you need to know to set up and implement a Red Envelope promotion just in time to hand out the envelopes this December so they can be redeemed in January.
Our guest presenter is Michael Thibault who has helped hundreds of RestaurantOwner.com members get the most out of their Red Envelope promotions for years. Michael will reveal the easiest ways to plan and prepare for the promo, the most effective prizes to offer, how to explain the promotion to your guests and how to get your staff on board and excited about the promotion too.
About the Presenter:
Michael Thibault
Michael Thibault has been in the trenches of the food service industry for over 30 years. He has owned 6 Restaurants each with different concepts and themes while simultaneously operating one of the largest catering companies in Michigan.
Mr. Thibault sold his foodservice companies in 2006 and started a Full Service "Done For You" marketing company that specializes in helping today's restaurant owners increase their sales with little to no work on their part. His unique combination of experience with what works and what doesn't from a restaurant owners' point of view results in big returns for his clients.
Ready to Start Your Red Envelope Promotion?
Use Red Envelopes to Boost Your Sales in January
Related Resource:
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Download
Red Envelope/No Peeking Promotional Flyer Template
The Red Envelope Template part of a step-by-step, easy to implement promotion that gives your Customers a reason to return during a slow month. This is an easy and very effective way to boost your sales and a fun way to engage your regulars.
