
Webinar/Podcast
Social Media Marketing: Promoting Your Restaurant Using Evolving Social Media Channels
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Join us for a groundbreaking webinar tailored for independent restaurant operators looking to thrive in the heightened social media engagement age. Recent statistics reveal that 53% of consumers have increased their social media usage in the past two years, making it not only advisable but imperative for restaurant owners to harness the full potential of these platforms.
This webinar is your gateway to mastering the intricacies of social media marketing for independent restaurants. Equip yourself with the knowledge and skills needed not only to meet but exceed the expectations of today's digitally connected consumers. Don't miss out on this opportunity to revolutionize your restaurant's online presence and drive sustained success!
Key Webinar Highlights:
- Tailoring Your Approach to Each Platform: Gain valuable insights into the unique dynamics of popular social media channels such as Facebook, Instagram, and others. Learn how to craft compelling content specific to each platform to showcase your restaurant's identity effectively.
- Strategic Content Creation: Explore in-depth strategies for creating captivating content that resonates with your audience. Discover how to leverage the distinct features of each social media channel to tell your restaurant's story and enhance brand visibility.
- Engagement Tactics for Growing Communities: Dive into the art of engaging with your online audience and cultivating a thriving social media community. Learn proven methods for fostering meaningful interactions, building brand loyalty, and tapping into the potential of an already engaged audience.
- Analytics Demystified: Navigate the world of social media analytics with confidence. Understand how to track and monitor the performance of your campaigns, enabling you to identify successful strategies and refine your approach based on valuable insights.
About the Presenter:

Peyton McDermott
Digital Marketing Manager, National Restaurant Association
Peyton McDermott is a digital marketing manager with over 10 years of experience working in the digital marketing landscape. With experience in academic, corporate, and non-profit industries, he specializes in promoting brands through a wide range of digital channels with expertise particularly in digital content, social media, and paid media.
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Attendee Questions & Comments
Question 1: What was the most valuable idea or insight you received?
Question 2: What is the #1 thing that you will try or do differently because of the webinar?