Barry Shuster

Executive Editor
RestaurantOwner Insights

Article

Bullseye! How to Identify and Reach Your Target Market

Your target market should be the people who are most likely to dine with you because of the match between what they want and what you offer. If you can identify large enough groups of people with similar preferences and your concept is set up to meet their needs, you have ...

Success Story

‘I Can Do This’ Russ Graham of Ambrosia

In 2022, Russ Graham followed his dream to live and own a restaurant where he vacationed, in the Florida Panhandle. And so, his upscale steak and Gulf Coast seafood concept Ambrosia opened for business in a new retail development in Watersound, Florida.

Article

Up to Par: Defining and Communicating Your Customer Service Standards

Mark Twain is quoted as saying “Everyone talks about the weather, but nobody does anything about it.” Restaurant people talk about the guest experience, but are you doing what it takes to have a consistently good guest experience? Consistency is everything in this business. Guests return because they ...

Article

Payday: Selecting a Payroll Service for Your Independent Restaurant Concep

Payroll service providers issue checks for employees including direct deposits. They track employee earnings and take care of tip reporting, overtime, payroll taxes, employee classifications, and other necessary considerations. Some service providers also offer complementary services, such as employee ...

Article

New Employee Onboarding: Making Day One Memorable

The struggle to attract and retain restaurant staff is fiercer than ever. For many in the restaurant industry, finding staff is just the first hurdle; ...

Training Video

The Power of Role-Playing: For Managers – The Why

Practice makes permanent, and that is why role-playing is SO important. It’s not just a technique for training new employees during their onboarding. ...

Training Video

The Power of Role-Playing: For Managers – The How

Training your team isn’t a one-time event that takes place after onboarding. In fact, it’s an ongoing practice that your restaurant should be working ...

Training Video

The Power of Role-Playing: Test Your Skills & Reach The Next Level

Not many people light up with excitement when they hear "Role-Playing" uttered in a pre-shift meeting. Usually, the tension is palpable as the hunt for ...

Training Video

First In, First Out (FIFO): An Inventory Practice EVERYONE in Your Kitchen Should Know

Everyone on your kitchen team should understand the importance of effective inventory rotation. First In, First Out is an essential and easy-to-follow ...