
Webinar/Podcast
Pete Fraser with Cornish Fish and Chips
Welcome to the Corner Booth!
Join hosts Chris Tripoli and Barry Shuster and their guests for a podcast for anyone who is starting a restaurant business, growing an independent restaurant business, or dreaming about starting an independent restaurant business.
Learn from successful restaurateurs who share their stories WHY they got into the business and HOW they created and built their winning concepts.
Corner Booth is a production of RestaurantOwner.com and its official magazine, Restaurant Startup & Growth.
So grab your favorite beverage, have a seat, and listen in!
Prior to purchasing Cornish Fish and Chips, a 90-seat counter-service concept in scenic seaside Cornwall, England, Pete Fraser enjoyed a 19-year career as a royal navy officer. "Without any restaurant experience, I jumped at the opportunity," says Pete, adding, however, the business was challenged by "a very seasonal clientele and poor operations."
In this episode, Pete shares how he grew Cornish Fish and Chips to three successful locations in the United Kingdom with self-education and systems. "It took the opening of our second location for me to realize the benefits of daily systems and operating procedures," he says.
The concept's cod and chips are served with traditional mashed peas. Popular with tourists and locals and tourists, Cornish Fish and Chips offers a wide variety of beers, employs a successful take-away business, and has recently begun a customer loyalty program. "Engaging the locals through community involvement and in-store promotions has really helped us succeed during the off-season," he goes on to say.
As a multi-unit operator, Pete has adjusted his role and responsibilities from working "in" to working "on" the business. He directs and supports unit managers so they may carry out their duties more effectively. "This allows me the opportunity to work more on the business while providing organized services and consistent operations at the unit level."