Webinar/Podcast
How to Create a Mission Statement: The Foundation for Building a World-Class Culture
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While many factors impact restaurant success, according to the most successful independent restaurant operators on the planet, at or near the top of the list is a restaurant's unique CULTURE!
That's because a restaurant's culture affects everything — quality, consistency, cleanliness, timing, hospitality, essentially everything that touches the guest AND EMPLOYEE experience. The reality is that restaurants with anything short of a strong, positive culture are at a distinct disadvantage when it comes to not only creating loyal, repeat guests but, just as important, loyal, engaged employees too.
In this webinar, you'll learn about one of the most important aspects of building a strong, engaging culture and a more meaningful, rewarding place to work, a Mission Statement.
We'll talk about how a simple, well-crafted Mission can provide consistent focus on what's important and be a valuable tool in making both operational and strategic decision-making.
What You Will Learn:
- Why culture is such a driving force in achieving and sustaining restaurant success
- How your culture affects everything in your restaurant, especially your guest and employee experience
- Why your employee experience is even more important than your guest experience
- How introducing a Mission Statement can improve the prevailing attitudes and working climate in your restaurant virtually overnight
- How to prepare a Mission Statement from scratch and integrate it into every aspect of your restaurant
About the Presenters:
Jim Laube
Jim is the founder and CEO of RestaurantOwner.com. He has a diverse 30-year career in the restaurant industry that includes various staff positions, manager, controller, CPA and advisor to hundreds of independents throughout the U.S. and Canada. Jim is a popular restaurant industry speaker and seminar leader whose clients include the National Restaurant Association, Pizza Expo, SYSCO, Food Services of America, Gordon Foodservice, the New York Restaurant Association, Walt Disney and Papa John's.
Joe Erickson
Joe Erickson is the Chief Operations Officer and a partner in RestaurantOwner.com. He has owned and/or managed several restaurant/catering operations. He started his career by developing Luther's Catering, a division of the Luther's BBQ chain, in Houston. He was also a partner and co-founder of Sunset Dinner Cruises and was the founding partner of Bobby Mac's, a casual, full service restaurant in Kerrville. He later helped to develop a southwestern bistro, Nicole's Cafe San Felipe, and was managing partner for the original Truluck's Steak and Stone Crab, which now has 11 locations throughout the U.S. Joe is focused primarily on developing easy-to-implement, yet highly effective systems and processes to help our members improve their restaurants' efficiency, product utilization and most importantly, deliver a more consistent guest experience.
Related Resources:
Download the Slides
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Download the Mission Planning Meeting Template
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Download the Mission Kickoff Meeting Instructions
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Attendee Questions & Comments
Question 1: What was the most valuable idea or insight you received?
