System
Marketing Plan
MARKETING: Planning-Tracking
Planning and tracking the success or failure of your promotions can help you to maximize your marketing dollars and prevent throwing your hard-earned cash down the drain by identifying the rate of return on your marketing investments.
This system gives operators a method to plan for upcoming marketing events and promotions while providing the means to track the cost and response rate of individual marketing promotions.
USED BY: General Manager, Marketing Manager, Event Coordinator
Benefits of the Marketing Plan System:
- Calculates the ROI (return on investment) for any marketing promotion
- Helps in identifying which promotions are profitable and which are losing money
- Tracks redemptions by zip code so you can know which areas provide the best return
- Provides a method for comparing actual promotion cost to the budgeted cost
Implement the Marketing Plan System
Preview
Clicking on the link below will direct you to the necessary download forms and learning resources needed to get this system implemented in your restaurant.
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