How to Drive Culture by Choice Not Chance™
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How to Drive Culture by Choice Not Chance™


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As we've said many times, we believe that "culture" is the greatest single driver of business and restaurant success. And we're not alone.

Why is culture so important? Because it takes a competent team of people who like what they do and WANT to do a good job to make exceptional guest experiences happen again and again. And genuine employee engagement will only happen in a positive, supportive culture.

Improving your results begins with improving your culture, but you need to know "how" to do it.

Over the past 35 years, Rudy Miick has successfully shown over one thousand restaurant organizations "how" to achieve their dreams and goals by improving their culture. In fact, Rudy's clients typically outperform restaurant industry averages and bottom-line performance by 3-5 times!

For most, culture is unconscious, its a bunch of habits and behaviors that become the "norm." In this session you'll learn how to actually define the culture you want, by choice, then shift actual performance to achieve the goals you want with your brand.

What You Will Learn - Tangible Steps to Use Culture as a Tool:

1. What excellence actually means in behaviors

2. How to get accountability and decision making at speed

3. How to anticipate fiscal performance, drive cashflow and profit

4. Then how hiring and training support success with ongoing change!

We encourage you to take this opportunity to learn from one of today's leading authorities in the restaurant industry on culture creation, leadership and profitability.

About the Presenter:


How to Drive Culture by Choice Not Chance™


Rudy Miick

Rudy Miick is a change agent, executive coach and leadership guide; he's a successful restaurateur, writer, speaker, athlete and dad. He is a co-founder and curriculum creator for UCLA Extension's Hospitality Management Program and was an adjunct professor there for 13 years. Miick and his team turn restaurateur's dreams into achieved goals. They've led over 1700 successful restaurant projects for 35+ years, including 350 restaurant startups, chain development and turnarounds. Miick clients typically out-perform industry averages in top and bottom-line performance by 3 to 5 times. These results show up consistently thanks to the systems and tools Miick delivers. Rudy's written over 700 articles and blogs on restaurant management, leadership and culture as a brand. He is a regular contributor to Foodable TV and Foodable Labs.

Feel free to contract Rudy at --

Email: [email protected]
Phone: 720-641-7564
Website: www.miick.com



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