Webinar/Podcast
How To Deliver a Superior Guest Experience
Many restaurant operations both large and small believe the secret to growing sales and profit is a better or different marketing strategy. But this often ignores the MOST important part of every restaurant - The Guest Experience!
While marketing can certainly play a role, there is one common characteristic of legendary, highly successful independent restaurants. They consistently create superior guest experiences that produce loyal, returning guests and positive word of mouth.
This webinar will show you how to evaluate and identify ways to elevate and improve every aspect or guest touchpoint in your guest experience to organically grow your sales and profit in a way no marketing strategy can.
What You Will Learn:
- Why great guest experiences don't happen by accident
- The critical and often overlooked role that emotion plays in your guest experience
- How to evaluate every step of your guest journey to find opportunities for improvement
- How to intentionally design your guest experience from the guests' point of view to create the most favorable emotional outcomes for your guests
- Learn a practical way to Design the experience, Document the experience and Deliver the experience that will delight your guests and bring them back more often
About the Presenter:
Jim Laube
Jim is the founder and CEO of RestaurantOwner.com. He has a diverse 30-year career in the restaurant industry that includes various staff positions, manager, controller, CPA and advisor to hundreds of independents throughout the U.S. and Canada. Jim is a popular restaurant industry speaker and seminar leader whose clients include the National Restaurant Association, Pizza Expo, SYSCO, Food Services of America, Gordon Foodservice, the New York Restaurant Association, Walt Disney and Papa John's.
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