Webinar/Podcast
Gift Card Best Practices: How to Boost Your GC Sales This Holiday Season
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Gift card sales can provide a "significant" boost to your cash flow, especially during the holidays! And the great thing is this — unlike food and beverage sales, where 25%-40% of the collections have already been spent on product cost, gift cards are paid for well in advance, which means 100% of the cash is yours to use until the card is redeemed.
Based on a RestaurantOwner.com survey, our members are seeing additional revenue from gift card/certificate sales from a low several hundred dollars to over $100,000. The average gross gift card revenue was over $14,000 per respondent.
In this webinar, we're joined by Ryan Wortham, owner/operator of Pizza World and Andrew Howell with HungerRush, who will provide insights on technology and marketing best practices.
Topics:
- Benefits of selling gift cards
- Best marketing strategies and practices
- Offering bonus gift cards to increase sales
- Ways to encourage gift card redemptions after the busy Holiday Season
- Special gift card promotions
- Best ways to promote gift cards within your 4 walls
- Plus responses to your questions
About the Presenters:
Jim Laube
Jim is the founder and CEO of RestaurantOwner.com. He has a diverse 30-year career in the restaurant industry that includes various staff positions, manager, controller, CPA and advisor to hundreds of independents throughout the U.S. and Canada. Jim is a popular restaurant industry speaker and seminar leader whose clients include the National Restaurant Association, Pizza Expo, SYSCO, Food Services of America, Gordon Foodservice, the New York Restaurant Association, Walt Disney and Papa John's.
Joe Erickson
Joe Erickson is the Chief Operations Officer and a partner in RestaurantOwner.com. He has owned and/or managed several restaurant/catering operations. He started his career by developing Luther's Catering, a division of the Luther's BBQ chain, in Houston. He was also a partner and co-founder of Sunset Dinner Cruises and was the founding partner of Bobby Mac's, a casual, full service restaurant in Kerrville. He later helped to develop a southwestern bistro, Nicole's Cafe San Felipe, and was managing partner for the original Truluck's Steak and Stone Crab, which now has 11 locations throughout the U.S. Joe is focused primarily on developing easy-to-implement, yet highly effective systems and processes to help our members improve their restaurants' efficiency, product utilization and most importantly, deliver a more consistent guest experience.
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Attendee Questions & Comments
Question 1: What was the most valuable idea or insight you received?
Question 2: What will you try or do differently because of the webinar?
