Generate as Much as an Additional $69K In Sales with the 'Red Envelope' Promotion!

This is a marketing strategy, the No Peeking Promotion that every restaurant owner should do. It's been proven over and over again, year after year, to be a sure winner - generating sales and profits in the slow month of January.

All it is is a simple Red Envelope given out by hand in the month of December to all your guests with various prizes only valid if you bring the envelope back in the month of January.

The ideal time to give these Red Envelopes out to your guests is during the month of December when you are busy and have people bring them back during the month of January, when it's not so busy. The red envelope works well because it stands out and fits in with the Holiday Season. When you know you are going to have any period that's slow, you need to take action well beforehand to combat it. This is a great promotion for that.

It really is simple and it uses the philosophy of "Dig the well before you thirst". I've had people Generate as Much As An Additional $69,585.58 In Sales In The Month Of January.

Envelope Sample:

Some suggestions to maximize the success of this promotion:

• Highlight a lowest prize on the envelope, but don't include any certificates for that amount. People feel better when they don't win the lowest prize!
• Select prizes that are simple to redeem like free appetizers, desserts, soda refills, percentage of the bill or a dollar amount, a free premium.
• The success of this promotion doesn't seem to be in relation to the percentage of each prize available. But, it does seem to be highly related to the largest prize. Many members use $100 in Gift Certificates. We've seen Gas Barbeques, trips to Mexico, Vegas, Plasma TV's - although this isn't necessary and we don't recommend using really large prizes for your first time.
• Remember to test in a manner your feel comfortable with first.

One of the great things about this promotion is that it can be tweaked so that you can use it several times a year and your customers will love it every time.

Here's some ways we have seen it reworked:

• A Trick or Treat October Promotion using Orange envelopes, or a "Luck of the Irish" Promotion in March with green envelopes.
• An Easter promotion in the month of Easter - offer eligible guests to select a plastic Easter egg form a basket and each egg contains a different prize.
• Scratch cards where the postcards were mailed to customers to bring in during a slow month and the prize was revealed when they were scratched at the restaurant.

• Trip giveaway scratch cards were given out on slow nights (this restaurants Friday nights were suddenly slow due to a new competitor) and some prizes revealed were qualifiers to win a trip to Cancun. Then a big party was held where all the qualifiers were invited and a reverse draw was done of the qualifying names to get a winner. It resulted in $109,913.76 in Sales over 4 ½ Months on a night she had excess capacity!

Firepower Marketing Inc makes no representations, express or implied, regarding the legality of the scratch off promotion in your state or any state or province. Before undertaking this promotion, as with all Promotions/Marketing, you should check your state statutes and consult with an attorney to determine what laws, if any, govern the scratch off promotion in your area. All participants of your scratch off promotion should be directed to an online location where your Official Rules can be viewed or obtained. This does not substitute for legal advice.