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Corner Booth Podcasts - All Episodes

Welcome to the Corner Booth!

Join host Chris Tripoli and guests for a podcast for anyone who is starting a restaurant business, growing an independent restaurant business, or dreaming about starting an independent restaurant business.

Learn from successful restaurateurs who share their stories WHY they got into the business and HOW they created and built their winning concepts.

Corner Booth is a production of RestaurantOwner.com.

So grab your favorite beverage, have a seat, and listen in!

While in college studying mechanical engineering in the ‘80s, Shahpour Nejad worked part-time making and delivering pizzas. "It stuck with me. I am still loving the pizza business."

After moving from Cleveland to Sacramento, Nejad opened the very first Pizza Guys in 1986. "What a learning experience,” he says, adding, “We had 65 seats and offered a pretty extensive menu featuring a lunch buffet. We became much smarter opening our second location at a 1,200 square-foot counter-service, take-out and delivery-only concept.”

The concept’s second unit was a prototype for expansion. Currently, there are eight company-owned units operating in the Sacramento metro. There are five franchises with seven more scheduled to open by the end of 2025.

Nejad felt Pizza Guys was ready to franchise once the concept had:

1. Successfully operated multiple units and maintained proper profit margins.
2. Established systems and procedures.
3. Developed a franchisee profile that aligned with the company culture.
4. Was able to offer franchisees direction and support.

“It's important to determine your niche in the marketplace,” says Nejad. “The pizza customer seems to be driven by either price, or quality and variety. We chose the second option and have been very happy with the creativity it has allowed us.”

Pizza Guys offers more than 30 specialty pizzas and four homemade sauces on thin, thick, and New York style crusts. Locations are permitted some flexibility with menu offerings, limited-time promotions, and community marketing. Adds Nejad, "What I like most about what I do is working with managers and franchisees to build their units' business."

George McLaughlin had been a successful McAlister's Deli franchisee prior to selling his interest in 2007. "Being out of the business was tough on me," he recalls. "I really missed the guest interaction and working with the staff.”

So, 10 years later, McLaughlin opened his first Vicious Biscuit unit in Mount Pleasant, South Carolina. Open seven days a week from 7 a.m. to 2:30 p.m., the counter-service breakfast and brunch concept offers fresh-baked "plate-sized" biscuits, sandwiches, and bowls.

McLaughlin explains the importance of a concept's "points of difference". At Vicious Biscuit, they include a self-service jam and jelly bar and “touch-point” system of service.

Vicious Biscuit staff are trained to execute five steps of guest service, including greeting and taking the guest’s order, suggestive selling, meal delivery and pre-bussing, and a sincere “thank you”. They are cross-trained in various roles and they all share in the tip pool.

Expansion of the concept has been steady since 2019 with nine locations operating in the Carolinas, Florida, Louisiana, and Ohio. "Growth through franchising has become our preferred choice, says McLaughlin, adding, “our Vicious Benefits program of good work-life balance, relative ease of operation, proper investment to sales ratio, and excellent support system is really attractive to potential franchisees."

Four new franchised locations are scheduled to open within the next year. Selecting the right franchisees remains a top priority for McLaughlin. "Having a well-developed qualification process is essential in order to be certain we select brand ambassadors that fit our culture and commitment to service and community,” he explains.

On average, it takes 18 months to open a new Vicious Biscuit location. However, growth has been slowed recently by real estate market challenges. Nevertheless, says McLaughlin, selecting the right place and choosing the right people is much more important than unit count to the concept’s success.

Award-winning Chef Jose Salazar was born in Colombia and raised in Queens, New York. His career includes working with Jean George Vongerichten, Thomas Keller, and other culinary luminaries. In 2008, he and his family moved to Cincinnati, where he now operates four successful concepts, including Salazar, Safi Wine Bar, Mita's, and Daylily.

"I found Cincinnati to be a big, small town, where word of mouth drives the success or failure of your restaurant,” says Salazar. “We were fortunate to develop a good following and are grateful for the success this community has provided."

Salazar is also thankful for the chance meeting with a customer many years ago, who became an investor in the business and led to a wonderful partnership. "I knew the kitchen very well but wasn't aware of the financial and business aspects of restaurants," he says.

Salazar shares his experience with developing unique concepts, building a group of talented team members, and learning to operate a successful restaurant business. “It's no secret that this is a people business, and I learned it's best to trust your people but put your faith in your systems." He found that developing standard operating procedures is required for his team to operate consistently.

Salazar is committed to following the steps that made his restaurants successful. This includes fostering strong purveyor relationships to secure the finest local ingredients, offering a fresh seasonal menu, and providing guests with personal attention from his well-trained service staff. As Salazar says, "The basics of the service business have never been more important than they are today.”

Inspired by the trend of healthy menu options in quick-service dining, Nelson Monteith, founder and CEO of Austin, TX-based Honest Mary's, left the oil and gas industry to become a restaurant entrepreneur. Monteith’s confidence in Honest Mary’s was fueled by months visiting similar concepts in California and Florida, as well as researching the quick-service sector. However, he was not as confident in his ability to run the business. ''I worked making smoothies as a teenager, but was unaware of the many moving pieces there are in the daily operations of a restaurant,” he says. “Committing to a lease and raising the necessary funds was a very big step, as was leaving my job.”

Naming the concept after his wife Mary, he launched the business in 2017 in a 2,500-square-foot space in Austin. In this episode, Monteith shares his experience in the startup phase to develop systems and operational consistency. Honest Mary's became known as the "Fresh, Healthy, Fast, & Affordable " alternative, serving a growing community of guests for lunch and dinner.

With a menu focused on both signature and build-your-own grain bowls, Honest Mary's built a loyal following. Two and a half years after launching the first unit, Monteith opened the second location. He opened the third in 2023 and the fourth in 2024.

Now, armed with a fresh seasonal menu program, community-focused marketing, and a strong management team, Honest Mary's is looking to expand outside of Austin. "We aren't interested in franchising but should open a company-operated location in Houston sometime late 2025," says Monteith.

With 40% of the restaurant's volume coming from online orders, car-side pick-up, and delivery, Honest Mary's successfully operates from small spaces with minimal staffing and opening costs. Says Monteith, “We think we are a concept built for today's market."

Sam Ballas grew up in a restaurant family, but he chose a career in finance upon graduation from college. However, 19 years later, he met Chef Sammy Gianopoulos, a Johnson & Wales University graduate with acclaimed culinary success at multiple concepts, and decided to return to the restaurant business.

Gianopoulos yearned to create a high-quality, counter-service restaurant that could easily be replicated. In this episode, Ballas and Gianopoulos explain how combining their culinary expertise and financial acumen laid the foundation of a successful partnership.

In December 2023, they created Sammy’s Sliders, featuring chef-inspired Angus beef, antibiotic-free chicken, fresh fish, and falafel sandwiches. Their initial 2,200 square-foot Winston-Salem, NC strip mall location was an instant success. "The ‘two-slider tray’ with fries and drink for $13 helped establish us as a great value concept,” says Gianopoulos, adding, “Today's customer expects high quality, good portion, and reasonable prices. We knew we wouldn’t be able to expand without providing all three.”

In October 2024, they launched a second location in Kernersville, NC and began promoting the concept as a franchise. "Expanding through franchising works best for Sammy’s Sliders,” says Ballas. “We offer established operating systems, experienced financial ability, a low cost of entry, and relative ease of operation.”

The future looks bright for this partnership, says Ballas going on to say, “We are keeping our focus on the three basic combined steps of successful growth — serve high-quality product, maintain a hospitable service culture, and carefully select franchisees that fit our concept and vision.”

Pop’s Italian Beef & Sausage (“Pop’s Beef”) has been a Chicagoland favorite for more than 45 years. The original Pop’s Beef store, located at 7153 W 127th Street in Palos Heights, IL, was opened March 24th, 1980, as a small family-run sandwich concept operation. Today, it is a successful franchisor with 17 locations.

“I was born in the business,” says Kacie Dancey, the eldest of founder Frank Radochonski’s four children. A University of Illinois graduate with a degree in finance, she worked in wine sales after college for two years before returning to her family’s restaurant as a manager. Kacie is now the concept’s vice president of operations.

Pop's Beef menu offering includes freshly made sandwiches, sausage, burgers, salads, and hot dogs. It's house special, a marinated, warmed, and thinly sliced beef sandwich, is available in a variety of sizes. “We are successful because of our commitment to consistent high quality and reasonable pricing,” says Kacie.

Kacie explains how she and her team overcame poorly structured early growth to create an expansion program that is flexible and successful. "We have learned from the loosely organized licensed units we had at first,” she says, adding that the business now oversees franchisees with freestanding locations, shopping center units, and convenience store kiosks.

"I live by our marketing slogan, ‘Don't Worry, Beef Happy,’ and spend my time between the company-owned training unit and visiting the many franchised locations,” says Kacie. Pop's Beef’s short-term plan includes their continued commitment to improve operations while integrating technology into product management and marketing.

Hamp Lindsey's parents founded a small neighborhood grocery store 77 years ago. Today, it is a landmark restaurant in Spartanburg, SC.

“My father was always an entrepreneur,” says Lindsey. “He added a dining room to the store in 1949 and Wade’s Restaurant grew from there.”

Lindsey held various positions at Wade’s before he left to study engineering at Clemson University. In 1977, he returned to Wade’s desiring to run the restaurant more like a business.

“Creating a business has always been a passion of mine," he says, explaining that his plans were inspired by business consultant and author Jim Collins and Collins’s book “Good to Great”.

Lindsey shares his strategy that helped Wade’s become a high-volume restaurant, starting with cleanliness and basic organization and progressing to standards and systems to maintain consistency and clearer branding and marketing. “I believe more in quality than variety and found success with a limited menu that features fresh vegetables as our point of difference,” says Lindsey. “‘Have You Had Your Veggies today?!?’ has been our battle cry ever since.”

Wade’s operates in an 8,000 sq. ft. former cafeteria that accommodates a large kitchen that serves the dining room, self-service pick-up, and a grab-and-go market. Sales are evenly divided between dine-in and pick-up and take-out business.

Lindsey says he is proud of his 135-member staff. “We work hard to capture their interest at orientation and keep them engaged through cross-training and ongoing development programs.” He believes his success is based on three principles: 1) follow the best examples, 2) keep things simple, and 3) maintain consistency.

As a youngster traveling and dining out with his grandparents, William “Ford” Fry developed an interest in restaurants. "I wasn’t a very good student in school and didn’t do well working restaurant front-of-house positions, but when I attended culinary school in Vermont, something clicked and I found a love for cooking," says Fry. That love for cooking and his creativity led him to develop 26 award-winning restaurants in five states.

“I started slow,” he explains. In 2007, he opened Junction, a casual farm-to-table concept. At the time, he met one of his repeat guests Phil Hickey, the founder of Capital Grille. Hickey provided Fry with advice and encouragement that helped him go on to create new signature concepts.

In this episode, Fry shares five steps of successful concept development. "What begins with a dream, turns into a vision and becomes reality through managing the process," says Fry.

Today, Rocket Farm Restaurants operates concepts in the Carolinas, Florida, Georgia, Tennessee, and Texas. They include Superica, St. Celia, Beetle Cat, The Optimist, State of Grace, and Little Rey.

“I see myself as part instructor and part caretaker because newer concepts take instruction, while my more established restaurants require refreshing,” says Fry, who distinguishes chef-driven individual concepts from multi-unit concepts. “We should never settle or be satisfied with current successes, but instead continue to work on finding ways to improve."

Knowing full well the challenges of the restaurant business as a line cook at his family’s Atlanta restaurant, Federico Castellucci chose to study finance at Cornell University. However, he switched to the university’s hotel administration & hospitality program where his enthusiasm for the restaurant business was fueled by encounters with luminaries such as Danny Meyer and Michael Mina.

Castellucci went on to assume a failed franchise location to create and launch Sugo, his first concept in Atlanta. “Passion alone can be a recipe for misery in this business,” he says, “but add a lot of hard work and a great team and it becomes magic.”

Sugo‘s first nine months were difficult, but the concept became established and profitable. Castellucci began planning his next concept. In September 2009, the Iberian Pig opened.

The transition from restaurant operator to owner of a restaurant company required changing his responsibilities and creating a support team. Family members along with management and key staff helped him develop his winning strategy, operate efficiently, and grow successfully. By 2014, he added the concepts Double Zero, Cooks & Soldiers, Basque, and Mujo to the Castellucci family of restaurants.

In this episode, Castellucci explains how his small support team is critical to the creation and management of the company’s multiple concepts. “I prefer a horizontal structure and engagement from my operating partners in the field,” says Castellucci, adding “we include management in decisions and provide an incentive bonus program meant to share the wealth.”

Castellucci Hospitality Group currently operates seven concepts in Atlanta and Nashville, with additional units being developed in Florida and North Carolina. “My role is to balance exploitation, the duplication of existing brands, with exploration, the creation of new concepts,” says Castellucci. “I try to choose the one best thing I think we can do each year."

“There is a lack of information and some actual misinformation regarding current immigration policies to deal with today,” says immigration attorney Jacob Monty, a partner with Texas law firm Monty & Ramirez, LLP.

Monty serves on both the James Beard Foundation and the Texas Restaurant Association boards of trustees and advised the George W. Bush administration on immigration reform.

“When it comes to targeted arrests, the hysteria is much worse than the reality," says Monty. "Violators have typically been notified to deport but have ignored the order and are usually picked up at their homes as to not disrupt employers and other public places.”

In this episode, Monty explains what restaurant operators should do when faced with notice of intention to audit (NOI), as well as the steps for accepting and filing employees I-9’s.

He also explains how to prevent I-9 audits, the self-auditing process and correcting errors, and avoiding fraudulent I-9 requests and other scams.

As a restaurant operator, proper I-9 compliance means one less thing to keep you awake at night. Tune in for useful guidance to clarify the process.

Long Before Sarah Lieberman and J.C. Ricks were awarded “Best Chicken & Waffles” in the country by Good Morning America in 2023, they were running Dandelion Cafe, their 40-seat breakfast and brunch concept in Bellaire, TX.

As a teen, Lieberman worked in her parent's pizza restaurant. After a brief career in the oil industry, she returned to hospitality in 2016 to open Dandelion Cafe. Ricks had studied culinary arts and began his career in fine dining before meeting Lieberman and joining her at Dandelion Cafe.

Their relationship blossomed personally and professionally into a partnership that grew Dandelion Cafe from a small coffee and pastry shop to a popular neighborhood breakfast and brunch concept. Known for their creative approach to breakfast, Lieberman and Ricks offer a seasonal menu with fresh local products. Specialty items include lemon blueberry and brioche strawberry French toast.

Ricks manages the kitchen and Lieberman is responsible for service and operations. "We work very well together and have created a sense of family among our staff,” says Lieberman, crediting the positive work environment for building a team that helped expand the concept to three units. Adds Ricks, “Being married and parents helps us to lead with empathy and better engage and support our staff.”

In this episode, Lieberman and Ricks share advice for creating and growing a successful concept, emphasizing the importance of creativity, community involvement, and satisfying the customer. “Success is much more than serving good food and beverages,” says Lieberman. “It’s bonding with your guest."

Brian Mills and his business partners researched dining trends and successful restaurant concepts before creating CHOP5. “We chose health, freshness, and quality at a reasonable price as the basis of our concept as we saw those items as being most important to today’s dining consumer," says Mills. CHOP5 now operates restaurants in Ohio, Florida, and Colorado with plans for franchise growth.

CHOP5 offers fresh-made salads, soups, rice bowls, and sandwiches at 2,000 square-foot counter-service units with open kitchens, limited-seating dining, and take-out service. “We have a tremendous online ordering presence with 40% to 50% of revenue coming from our website and third-party delivery,” says Mills. Most units are located in residential markets where late afternoon, dinner, and weekend traffic account for most sales.

Mills explains how counter service doesn’t have to be a lackluster guest experience. "We strive for eyeball-to-eyeball interaction with each guest,” says Mills, describing the concept’s “guest acknowledgment, suggestive selling, menu explanation, and show of appreciation.” Staff selection, training, and development are significant unit management responsibilities at CHOP5.

"Choosing franchise partners is where it all begins,” says Mills, adding, “There must be a compatibility with our concept's culture, quality initiatives, and operating environment.”

With new store openings on the horizon. CHOP5’s near-term future looks bright. However, as Mills notes, the concept’s goal is finding quality franchisees not simply growing the number of units.

From playing professional basketball to owning a successful multi-unit foodservice management company, George Tinsley is committed to excellence. “Life was difficult for me as a child growing up in Louisville, KY. My stepmother died when I was 13 and I was having a difficult time in school. One teacher recommended I quit but it was another very special instructor that mentored me and introduced me to sports that turned my life around.”

Standing at 6’5’’, Tinsley was a basketball standout in high school and was heavily recruited by universities. “I was drafted by the Chicago Bulls in 1969 and although I had a short, exciting professional career, it is my life’s work with restaurants that I am most proud of,” says Tinsley.

He started his restaurant career as a trainer with Kentucky Fried Chicken (KFC) in Louisville and even worked with founder Colonel Sanders on the company's first train-the-trainer program. Tinsley later supervised of 50 units and eventually became a franchisee. By purchasing franchises, Tinsley expanded the business to 12 locations.

In 1995, Tinsley partnered with management concessionaires to own and operate airport restaurants and launched Tinsley Family Concessions. The company now operates several concepts in airports in Kentucky and Florida.

In this episode, Tinsley explains how independent operators can open units at airports and other non-traditional locations, including the selection process and the advantages and challenges.

Today, Tinsley Family Concessions operates over 30 locations with brands that include KFC, Starbucks, Chilis, Pizza Hut, Burger King, PF Changs, and Pei Wei.

Two thousand and twenty-five marks Penn Station East Coast Subs’ 40th anniversary. What started in 1985 as a small bagel shop and delicatessen in Dayton, Ohio has grown into 320 units in 14 states. Lance Vaught joined the concept in 2002 as franchise adviser, charged with improving unit performance.

“I really connected with the challenges and concerns of small business operators and saw our franchisees more as brand ambassadors," says Vaught, adding, “I like to think our continued success and growth is due to the respect we show our guests and franchisees every day.”

For one, Penn Station East Coast Subs is committed to customer value, says Vaught, explaining, “A value experience is offering really good quality, consistently served by a friendly staff at a reasonable price.” That respect extends to the concept’s franchisees. “We continue to review the capital investment requirements and work tirelessly to improve our franchisee’s unit profit, says Vaught.

Vaught explains how to structure a franchise advisory council (FAC) and how his engagement with the Penn Station FAC led to improvements in concept size and efficiency, purveyor selection, marketing, and technology. The Penn Station East Coast Subs menu that started with four sandwiches, hand-cut french fries, and fresh-made lemonade now also includes salads, wraps, and specials.

“Our franchisees are carefully selected,” says Vaught. “We take our time to be certain they are compatible with our vision and values. After all, we aren't building a business, but growing a family of brand ambassadors.”

At 21, Troy Guard left community college in San Diego to return to Hawaii, his birthplace, where he mentored under Roy Yamaguchi, celebrity chef. Guard recounts, “I started in the pantry, worked my way through the kitchen, and over the next eight years opened restaurants with him [Yamaguchi] in Tokyo and New York City.”

At 38, Guard opened his first restaurant in Denver. “I knew the culinary side of the business pretty well,” says Guard, “but I had to quickly learn financial management and people development.”

Today, Guard is the owner and chef of the 12-restaurant TAG Restaurant Group. The company describes its eight concepts as ranging “from a bubbly breakfast joint, HashTAG, to the quick-casual Bubu, to the show-stopping modern steakhouse, Guard and Grace, and everything in between.”

In this episode, Guard explains how building the right team and delegating responsibilities became the foundation of his business expansion. "Today we successfully operate TAG Burger Bar, TAG Raw Bar, Sugar Mill Bakery, Los Chingonas Taqueria, and Guard & Grace Steakhouse because of the team we developed and the modifications I made to my role.”

Guard recommends that operators who wish to grow their concepts follow three steps: First, place yourself in the role that fits you best. Second, fire yourself from other responsibilities to allow the right person room to perform them. And third, implement systems and procedures for consistency. Trust your people but place your faith in the systems.

Guard envisions a bright future for the TAG Restaurant Group. "Our short-term priorities include a focus on implementing appropriate technologies that improve operations while continuing to emphasize the guest experience."

“My family had a farm in North Dakota,” says Michelle Korsmo, CEO of the National Restaurant Association. “I was raised knowing that helping each other was the best way to help ourselves and that together people really can make a difference.”

Korsmo gained early restaurant experience working at TGI Fridays before becoming a state government lobbyist. From there she transitioned to CEO positions with the American Land and Title Association, the National Wine and Spirits Association, and eventually the National Restaurant Association.

Korsmo discusses her responsibilities as CEO which go beyond member representation and lobbying. “Watching the growth of education among students is particularly satisfying,” says Korsmo, adding, “The food safety, culinary skills and management development provided through our Pro Start program is successfully training our future leaders."

According to Korsmo, the association’s acquisition of RestaurantOwner.com increased its engagement with independent restaurant owners and operators via education and support. “I believe it is the absolute best collection of information and education for the hands-on restaurant owner available on the web today.”

As for the future of the restaurant industry, Korsmo envisions employment and sales growth, increased competition, and additional use of technology. “The National Restaurant Association will continue to use its efforts to best represent our interests while supporting the membership with the rapidly evolving industry we are a part of."

When Peter Yang’s parents immigrated to San Diego from China, they did not aspire for their children to be employed in food service. “My parents were trained designers in China, and had always hoped their children would graduate college and choose professional careers,” says Yang. Nevertheless, he grew up in the family restaurant and went on to develop Pokeworks, the world's largest fast-casual, premium Poke brand with 70 locations nationwide.

After earning a degree in engineering and a brief corporate internship, Yang joined his father and brother to open a full-service Chinese restaurant in Flushing, New York. “My interest was always in restaurants, and my passion to create is what led my brother and I to develop our own concept.”

Yang credits the growing healthful dining trend and his childhood visits to Hawaii as inspirations for the inaugural Pokeworks location in 2015, a 700-square-foot counter-service unit. Pokeworks’ fresh, healthy, and crave-able take on traditional poke bowls, burritos, salads, and sides was an immediate success. “Our initial thought was to expand slowly; but we received over one million views on Insider Food [a social media food network], creating tremendous interest in growth.”

Here, Yang details his business development process from concept ideation to expansion to franchise development. He also explains how cross-utilization of fresh seafood contributes to interesting menu offerings and managing food costs. Pokeworks’ current 1,200-square-foot counter and limited on-site dining units operate with relatively few staff and produce more than 30% of the concept’s sales from online guest pick-up orders.

Eatzi’s Market & Bakery (Eatzi’s) was created by award-winning concept developer Phil Romano in 1996 as a joint venture with casual dining restaurant company Brinker International, Inc. Soon after its launch, Adam Romo joined Eatzi’s as the company’s first CFO.

"The initial acceptance was way above expectations," says Romo, adding, "The concept successfully offered something new and different, restaurant-quality cooking in a European market setting." With multiple open kitchens, the aroma of fresh baked goods, and opera playing in the background, Eatzi’s entertained customers and quickly developed a loyal following.

Eatzi’s successful Dallas debut led to expansion in Atlanta, the District of Columbia, Houston, and New York City. However, says Romo, "Expansion was not successful, and the profit drain led to a sale to a profit equity firm that had difficulty with continued operation and eventually went into bankruptcy."

In this episode, Romo explains how Eatzi’s was revived when Phil Romano purchased it out of bankruptcy in 2006 and Adam rejoined the group as its CEO. "We learned from our mistakes with location, size of facility, and operational challenges," says Romo. Extensive customer research was the foundation of their new business model. "We learned that our guests look to us for quality, convenience, theatre, price, and value so every decision made must enhance those five branding principles."

Today Eatzi’s operates seven successful Texas locations in Dallas, Ft. Worth, Plano, and Grapevine. The units are 5,500 square feet, trimmed down from the concept’s earlier 10,000-square-foot locations. Off-premises dining accounts for 90% of Eatzi’s sales with on-premises business accounting for the remaining 10%.

Eatzi’s appears poised for future growth with its commitment to quality and personal guest service. The concept continues to provide convenient online ordering, delivery, and "grab-and-go" sales for which it is famous.

Emily Hunt Turner is the founder and CEO of All Square Enterprises, a Minnesota non-profit organization. A former civil rights attorney, she created a restaurant and food truck business that provides a fresh start for people with a criminal record.

Says Emily, “By investing in those recently released [from prison] and those with criminal records and trying to move forward, we provide a sense of purpose and appreciation while receiving a loyal hard-working family of staff members.” The organization’s name suggests being “all square” with society.

She launched All Square Enterprises six years ago as a small cafe seating 50 people and operating five days a week from 11 am to 8 pm. Its specialty grilled cheese sandwiches are served in four squares, each representing four steps of entering society from incarceration -- space, light, open, and free. The sandwich varieties include basil pesto, Jamaica jerk, and jalapeño popper with fries, soup, and salad as sides.

In this episode, Emily shares how she learned to overcome her lack of restaurant experience and how her unusual opening promotion succeeded in raising startup capital. "This truly took a village to open,” she says. “We had assistance from community members to assist with design, construction, and equipment. She adds,” But my offering free grilled cheese sandwiches for life promotion for [a donation of] $1,000 was miraculous. We had 62 responses allowing me to have the necessary funds to open.”

Emily spends time with staff and management at the restaurant and attends food truck promotions, but she works primarily on the organization’s fellowship program. "We offer family services and legal assistance. We also teach entrepreneurship as a way of preparing our staff members for the rest of their lives."

Sisters Jackie and Jessica Rodriguez started working in the family restaurant business as teenagers. With time and hard work, they have grown into leadership positions in this successful multi-concept hospitality company in El Salvador. What started as a San Salvadorian bakery created by their grandparents, grew into a 20-unit chain under the leadership of their father.

Sixteen years ago, the family jumped at the opportunity to purchase a small hotel and their concept diversification plan was underway… Today Grupo Lorena consists of Hotel Villa, 16 Lorena bakeries as well as Don Beto Cafe, Fontana Bar and Restaurant, and La Tartaleta. The family decided to become a franchisee of the Japanese seafood concept, Sushi Koi as a way of continuing its multi-concept expansion.

"We believe it is important to pioneer concepts, becoming the first in the San Salvadorian market helps us create impact, further our growth and increase our brand value" says Jessica, who heads up Marketing and Brand Management.

In this episode, we learn the distinction between a family operating restaurants and a restaurant business that happens to employ family members. Jackie, who leads operations, purchasing and Human Resources explains, "You don’t simply get a position in the company because you are family…you must qualify and get selected based on education and experience."

This is a story of successful concept development, profitable operations and strategic expansion by a family that has created a culture of responsibility, accountability and reward.

In 2014, Cameron Gerber bought a hotel and restaurant near his home outside Varney, a small community in Ottawa, Canada. After trying to sell the real estate, he and his brother Andrew opened a casual full-service concept on the property, with no restaurant experience. Their first restaurant struggled until they renovated it into Pebbles Family Buffet, which became a local hit.

The success of the buffet, fresh bakery, and gift shop required the brothers to develop operating systems and procedures to improve efficiency and profitability. “We learned so much from the information and operating materials we found on www.restaurantowner.com, it remains our go-to reference to this day,” says Cameron.

In 2019, Pebbles Family Buffet increased its guest capacity to more than 250 seats and expanded its food-to-go program. They built a 10,000-square-foot commercial kitchen for the Pebbles Pantry, which delivers seven popular dinner offerings to more than 100 community grocery stores.

In this episode, Cameron explains the importance of the business’s relationship with its staff and how his vision of Pebbles as a family became a reality. Says Cameron, “We show our care by involving our staff members in our daily operations, menu planning, and community marketing.”

Over the next few years, Cameron and Andrew say they plan to continue their commitment to expansion, marketing, and staff. "We see Pebbles with an expanded bakery and gift shop and a pantry that has doubled in its production,” says Cameron.

Alex Eagle was general counsel for Austin, Texas-based fast-casual concept Freebirds World Burrito before becoming its chief executive officer in 2018. Albeit his hands-on restaurant experience was limited, he forged ahead with plans for the concept’s improvement, leaning on his attention to detail and ability to motivate others.

Quoting Jim Sullivan, CEO and founder of leadership and development training site Sullivision.com, Eagle says, "Good leaders may not have all the right answers, but they have all the right questions." He adds, "And I had plenty of questions."

Eagle had no question that Freebirds was an exciting concept with great quality and an energetic team, but he found many of the units were underperforming. "Previous leadership may have spent too much time on brand expansion and not enough on consistent operations," says Eagle.

Thus, Eagle spent time with unit managers and staff to discover opportunities for improvement. He gained confidence to implement a three-step program. The first step was improving both operating consistency and kitchen efficiency. Step two was keeping staff members happy. Says Eagle, "Going above and beyond staff expectations in the areas of quality of work, compensation and quality of life became our mantra." Step three involved marketing product quality and promoting successful limited-time offerings.

His efforts paid off. Freebirds World Burrito completed its past fiscal year with increased sales, improved margins, and 64 profitable Texas units.

Since this recording in August 2024, Freebirds World Burrito was purchased by Texas-based Sun Holdings, Inc.

Tom O’Keefe is managing director of the 17-unit Louisiana and Texas family-style concept Southern Classic Chicken. O’Keefe says that he was initially drawn to the company by its 35-year customer following that he describes as "cult-like."

Says O’Keefe, "Brothers Howard and Leon Fanning had just taken over operations and were placing emphasis on growth when I decided to join. The combination of qualified people, a popular product line, established operating procedures, and great unit-level economics made this scalable."

In this episode, O’Keefe explains how his legal background and previous experience with Al Copeland’s restaurant enterprises helped him successfully build the Southern Classic Chicken franchise program. "Growth through franchising requires proper selection and consistent field support," says O’Keefe. "We pride ourselves on working hard at both."

Among the concept’s menu offerings are bone-in chicken by-the-piece and a chicken tender sandwich — the D.I.Y. Chicken Sandwich. Most of the company’s locations require half- to one-acre sites to accommodate free-standing units offering seated dine-in service, a walk-up order pass thru, and a drive-thru order window. In 2025, the company plans to launch a smaller unit design with less on-premises seating and more space dedicated to walk-up and drive-thru service.

Southern Classic Chicken’s adherence to hospitality business fundamentals has helped it maintain high customer loyalty and better than industry average unit sales volume. Says O’Keefe, "In the short term, we plan to keep our emphasis on customer service and consistent operations while we continue to grow throughout the Louisiana, Arkansas and Texas markets."

As immigrants from the Soviet Union and speaking little English, Piroshky Piroshky Bakery’s founders launched the business 32 years ago in a 350-sq.-ft. space at Seattle’s Pikes Peak Market. In this episode, owner Olga Sagan tells how her grandparents created an Eastern European pastry business that is now a nationally recognized brand.

"Quality never goes out of style," says Olga. "We use the finest ingredients and follow the same traditional family recipes every day when making our sweet and savory Piroshkis," she adds.

"The secret is in the dough. Our daily offering includes traditional piroshki such as cabbage and rice, beef and cheese, and potato and cheese, as well as new popular additions like veggie chipotle, and smoked salmon. Our sweet offerings include chocolate cream hazelnut and cinnamon cardamon braided twists."

Olga joined the family business 24 years ago. She quickly saw the need for operating systems to improve consistency and efficiency. "My finance background was very helpful in structuring the growth of the business." Soon after, the concept had three Seattle locations supported by a production commissary. Olga bought the business in 2017. Within two years, she added two locations and offered online ordering for pickup and delivery. Her pop-up locations in several cities to build awareness of the brand led to Piroshky Piroshky Bakery’s successful nationwide shipping business.

"I am very excited about our short-term future," says Olga. "We have a great team of people and a pastry with a point of difference. California is currently a huge online market for us and may become our next retail market area."

Learn more at www.piroshkybakery.com

Getting “money, money, money” to finance their businesses is always a hot topic of interest for restaurant owners and operators. Meet Celeste Deal, chief sales officer with ARF Financial. She has 24 years of funding experience and has provided more than $120 million in 12,000 different transactions with small-business operators.

Here, Celeste shares her knowledge to help us secure funding, manage debt, achieve a return on investment, and prepare for succession planning. In this interview, we can learn the essential steps of restaurant debt consolidation, expansion, and improvement.

Celeste illustrates how one restaurant's plan to expand into a space next door was consummated with two loans. The first financed design, construction, equipment, and decor. The latter financed small wares, inventory, and working capital as needed.

She also explains how food truck operators can obtain funding to move to brick-and-mortar locations and how established restaurants can finance trucks for catering.

Learn from an expert on successful start-up, expansion, and franchise financing in this “must-listen” episode.

Mike Stasko, president of Columbus, Ohio-based Sunny Street Café, was influenced by his father’s career in the restaurant equipment and supply business. He eventually went to work with his father at Rise & Dine, a breakfast and lunch concept where Mike learned how to manage its operations and business development. Mike rebranded Rise & Dine to Sunny Street and opened the first of what would become eight Columbus locations.

In this episode, we learn what makes Mike’s full-service breakfast and lunch restaurant business successful and how he is growing it via franchising. Says Mike, “Franchising is the best way of getting into the business for yourself without being by yourself,” adding, “We have been very careful with the franchise partners we select and continue to actively support them.”

Sunny Street is open from 6:30 am to 2:30 pm daily. Each unit seats 100 to 120 guests, with space for private and group dining. “Most locations are in suburban shopping centers, making the family our primary guest. Weekends are huge,” says Mike. “Children have helped our pancakes become the number-one seller.”

Sunny Street recently redesigned its packaging for off-premises dining to meet growing customer demand for third-party delivery and curbside pick-up, which account for approximately 20% of sales. Mike’s immediate goals include maintaining strong daily operations, growing the catering and delivery business, and supporting Sunny Street’s 22 franchisees in Ohio, Illinois, and Texas.

Giorgia Caporuscio was born in the small town of Terracina, Italy, an hour from Naples. In her youth, she dreamed of becoming a flight attendant to pursue her love of travel. At 19, she moved to New York City to work in her father’s pizza restaurant.

The experience changed her direction. “It was love at first bite,” says Giorgia, adding “I became intrigued with the process of authentic pizza making and wanted to master the art.”

Giorgia traveled back to Italy to study under master pizza maker Antonio Biglietto in Naples, and she went on to win first place in the World Pizza Championship. In 2019, she returned to New York City to attend culinary school and, upon graduation, take over operations of Don Antonio, her father’s initial restaurant.

In this episode, Giorgia shares her story of how she succeeded in New York City’s competitive Hell’s Kitchen dining market and the specific challenges, including:

• Balancing the dynamics of a traditional family business with today's demanding labor market.
• Maintaining the traditional menu while meeting the tastes of today’s diners.

She also explains:

• Why in-house delivery works better than third-party delivery post-Covid.
• How to enhance the guest experience through staff training and improved processes.

Fuwa Fuwa is Japanese for Fluffy Fluffy, which, in this case, also translates to a successful, fast-growing soufflé pancake concept. Benson Lau started in 2018 with one small cafe in Toronto and has quickly grown his business to 40 locations throughout Canada, the United Kingdom, and the United States. During the summer of 2024, Benson and his team opened their newest unit in Orange County, California.

“It's incredible to experience this. I am overwhelmed by the acceptance of our unique soufflé pancake menu,” says Benson. “Our point of difference is truly the menu offering. Guests tell us they have never seen such light fluffy soufflé style pancakes for breakfast, dessert and all day.”

Fluffy Fluffy is a counter-service, open-kitchen concept, with units that range in size from 1,200 to 2,400 sq. ft. Most locations seat 30 to 40 guests and are open from 11 a.m. to 8 p.m.

“The addition of our crunchy waffle sandwiches called Croffles, along with our wide variety of desserts and coffees, help us build guest traffic during lunch and early evening hours,” says Benson. Although these delicate soufflé items may not travel well, most Fluffy Fluffy locations post 20% of revenue from pick up or delivery.

In this episode, Benson explains his approach to daily operations and his short-term growth planning. Benson says, "I see myself as the team captain. Our success depends on people having fun while working well together. We offer today's guests an affordable luxury that is sweet and healthy. As long as we are able to enjoy our work, we will continue to share our happiness one pancake at a time.”

Business school graduate Darren Spicer studied the success factors of the growing regional coffee sector while managing a unit of drive-thru coffee chain Dutch Bros. He and his two co-founders developed the drive-thru specialty beverage concept Clutch Coffee Bar, which was launched in 2018 in a second-generation drive-thru location in Mooresville, North Carolina.

“We succeed because of our commitment to offering quality and a well-trained staff that remains focused on the guest,” says Darren. “Mastering the brief conversation is what we like to call our approach to guest service. It has become our motto.”

The 450- to 850-square-foot walk-up and drive-thru kiosks are popular havens for those looking for freshly roasted coffee, cold brews, specialty energy drinks, smoothies, and shakes. Growth came quickly, with the concept’s second through fifth locations in second-generation takeovers that required little remodeling. The three owners each assumed responsibility for different areas of the business, allowing Clutch Coffee Bar to succeed in operations, marketing, and expansion more quickly. With 10 units and plans for nine more, Clutch Coffee Bar is quickly becoming one of the fastest-growing concepts in the Carolinas.

As a child, Sarah Johnston, founder of Houston’s Fat Cat Creamery, hand-cranked creative homemade ice creams for family and friends. Following a career as a commercial real estate marketer, she leased space in a neighborhood strip mall to turn her childhood love of craft ice cream into a successful business.

Fat Cat Creamery offers quality uniquely flavored frozen desserts and baked goods. “I started working with alcoholic beverages in some of my ice cream creations and it soon became my specialty,” says Sarah. “Waterloo Strawberry and Cream” made with gin and “Milk Chocolate Stout” with beer are among the concept’s signature products. Add handmade waffle cones, fresh-baked cookies, brownies, and old-fashioned sodas to complete the menu.

Sarah shares how monthly “flavor meetings” promote creativity and staff engagement. She also explains how seasonal tastings for customers helped build the business’s loyal following. From a single retail location, Fat Cat Creamery has grown to distribute its wares via wholesale distribution and an airport kiosk location.

Garrett Reed, CEO of Layne's Chicken Fingers, said he fell in love with the Texas-headquartered concept as a student at Texas A&M University. The original College Station, Texas unit began operations in 1994. In 2015, Garrett approached the concept's owner to express his interest in expanding the brand. He became the concept's owner two years later.

In this episode, Garrett tells how he leveraged his passion for the company's products and his respect for its culture with standardization of operations and franchising. He also explains how he converted second-generation restaurant locations into Layne's Chicken Finger units as an effective expansion tactic.

Listen and learn how Garrett selects franchisees and manages the fast-paced growth of Layne's Chicken Fingers. The brand continues to emerge in the Lone Star State, with its reach including Pennsylvania, West Virginia, Wisconsin, and units soon to open in the District of Columbia and Virginia. The company projects it will be operating 14 units by the end of 2024.

Chef Emeka Onugha’s passion for healthy food predated his meeting with real estate developer Adenah Bayoh when they launched Brick City Vegan in 2021. “From inception, our approach wasn’t to simply present an imitation of meat, but to create new flavors and textures in popular menu items,” says Emeka of his Montclair, New Jersey counter-service concept.

Montclair is proximate to Newark, which is known as the “Brick City” for its beautiful brickwork architecture. Emeka’s eponymous concept offers vegan burgers, bowls, sandwiches, and salads for lunch and dinner seven days a week.

“We have established our brand around the popularity of three creative offerings,” says Emeka. “The “Black-Eyed Pea”, “Sweet Potato, and “Chickpea” burgers have become our signature items.”

Emeka’s expansion plans for Brick City Vegan include a second New Jersey location, a unit in Brooklyn NY, and the addition of a breakfast day part. In this episode, he discusses:

• Promoting a vegan menu to non-vegans.
• Managing margins with relatively expensive local organic ingredients.
• His strategy to bring the signature burger patties to retail.

Kelli Ferrell's dream of a small, limited-menu restaurant serving her favorite Southern dishes started with a vision board, a collage of images that represent and help manifest one’s goals. Eight years later, she purchased a shuttered burger restaurant in her neighborhood and created Nana's Chicken-N-Waffles. “I had no restaurant experience, but I was driven by my passion to serve people, my love for good food, and my marketing ability," says Kelli.

Nana's Chicken-N-Waffles became a popular Atlanta breakfast, brunch, and lunch concept. Kelli is active in the community, has authored a cookbook titled “Kooking with Kelli”, and has been featured on local television programs, including multiple appearances on the Food Network.

With two Atlanta locations. Kelli sets her sights on continued expansion and retail distribution of her concept’s signature waffle mix and syrups. In this episode, Kelli discusses:

• Building a brand.
• Active social media and community-based marketing.
• Why her best managers started as line employees.
• The growth opportunities of limited-menu concepts that require less square footage and fewer staff.
• How secondary markets and franchising figure into concept expansion.

Seek Hannemann is one of two brothers who assumed the operation of their parents' grill on the Hawaiian island of Oahu. One by one their other five brothers joined the business and Seven Brothers was created. The 2,400-square-foot counter service concept offers burgers with a Hawaiian flair, french fries, salads, and coconut macadamia shrimp.

The success of Seven Brothers led to additional locations in the Hawaiian Islands and expansion to the U.S. mainland. In this episode, Seek shares the story of Seven Brothers' creation and discusses:

• The decision to expand to the mainland.
• The challenges of maintaining a strong family business culture with multiple units.
• Why franchising became the concept’s expansion strategy and how it succeeded.
• How focusing on the customer and community-based marketing became the concept’s cornerstones of franchisee success.
• Why smaller units with drive-thru and delivery services are “What’s Next".

Co-founders Jason Sobocinski and Etkin Tekin opened the first Haven Hot Chicken in 2020 and have quickly grown to 8 locations throughout Connecticut. They created a unique blend of marination and pressure frying that provides their chicken with what they call a “Crispy Crust Adhesion," which is flavorful and prevents the crust from separating. These efficient 1200 to 1500-square-foot spaces offer very little dine-in seating and post 90 % of revenue from online order pick up, delivery, and walk-in takeaway.

Jason tells us "Where there is a mission based on passion and a vision that is inclusive, there is success. We win by serving high quality certified Halal chicken, engaging our team members in the business and actively supporting our community” In this episode, Jason and Etkin share their 7 core values referred to as the "Haven Way” as well as provide details on:

• Their “Service Physics" culture challenges everyone to view problems as opportunities for improvement
• The social media marketing success of Crispy, Crunchy, Juicy, Spicy and Delicious!
• Their “On the boat” training philosophy…everyone has an oar but must work together to move forward
• The expansion goal of 25 operating units throughout New England by the end of 2025

Hannah McClain is director of culinary and training for Louisville, KY-based Biscuit Belly, a fast-casual regional franchise in the U.S. South, Midwest, and Southeast. McClain has been promoting the company’s motto “Grab Life By The Biscuit!” since 2019. The rapidly expanding counter-service concept offers a wide variety of creative Southern-style biscuit meals such as the Boozy Bird, Biscuit Beenie, Belly Board, and the Love Shack.

"I just knew cooking would be my future,” says McClain, adding, “I started cooking with my uncles and grandmother as a child and haven’t stopped."

McClain discusses Biscuit Belly’s expansion and its franchisee selection, training, and development. She also explains:

• Why menu development requires creative staff training practices to ensure consistent operations.
• Why customer value is defined by staying true to quality ingredients, consistent portions, and creative presentations.
• Why it takes the right people with the right products and following the right processes to be profitable today. (She notes that a recent franchisee opening attracted more than 200 applicants for 35 positions).
• Why franchisee selection is like adding family members at the dinner table. (“Closeness and compatibility are what’s most important,” says McClain).
• Why franchise field services are more about teamwork and support than supervision and evaluation.

How does a lawyer become the partner of one of the Food Network’s hottest celebrity chefs and restaurant owners? Tune in to find out how attorney Tom Foley met chef Tiffany Derry, selected locations, attracted investors, and launched the business that created Texas’s award-winning Roots Southern Table and Roots Chicken Shak.

They refer to each other as “Pots-and-Pans Tiffany” and “Pen-and-Paper Tom”, underscoring a unique partnership that Tom believes is the foundation of their success. In this episode, he shares what he learned as the company’s inaugural general manager, how he forged the company’s people-first culture, and his plans for future concepts.

Tom also talks about:

• How partnering with a celebrity chef raises the level of guest expectations.
• Why learning is a daily experience. Staff and management learn from successes as well as mistakes made.
• How cross-training restaurant, bar, and culinary managers build a stronger team and reduce turnover.
• How passion, principles, and purpose lead to profitability.
• Why staff “bench strength” is a priority when considering expansion.
• How to support the community by creating opportunities for social entrepreneurship.

When best friends Cassie Ghaffar and Sandy Nguyen worked in restaurants together in college, they never imagined they would become successful multi-concept restaurant entrepreneurs together. Today, as business partners of Houston-based Saigon Hustle, Sunday Press, and Ginger Kale, they share their inspirational story of concept creation, profitability, and expansion.

Saigon Hustle was launched just prior to the COVID-19 pandemic as a ghost kitchen delivery-only Thai concept. After nine months of operation, Cassie and Sandy moved the restaurant into a small building on a busy corner in a well-established neighborhood. Offering limited outside seating and drive-thru only, Saigon Hustle became a tremendous success. “We are proud that the three concept commitments we made became reality," says Sandy, citing their “authentic menu recipes, accessibility to the masses, and ability to expand.”

Sunday Press and Ginger Kale are neighborhood coffee-bakery cafes. "We offer a comfortable place to be,” says Cassie. "Regulars meet, eat, and visit during morning, afternoon, and throughout the evening. We offer a private room for family gatherings, small business meetings, and community events”.

In this episode, Sandy and Cassie share their experience and wisdom as successful startup restaurateurs, including:

• Managing multiple concepts efficiently with common procedures and support systems.
• Financing the business for growth, including private equity.
• Successfully expanding without sacrificing quality and consistency.
• Focusing on community as their best marketing tool.
• Creating a people-first culture that pays dividends in building a team for expansion.

Growing up in Detroit, brothers Brandon and Zane Hunt loved their hometown pizza. So, in 2011, they launched Via 313, introducing Motor City-style pizza to Austin, Texas with a $30,000 investment and a food truck. Today, Via 313 ("by way of" 313 - Detroit’s area code) boasts 17 units.

Brandon and Zane explain how they:

• Grew their business from a food truck to a full-service restaurant to an award-winning, multi-state concept with locations throughout the Southwest.
• Won over investors to help finance business expansion.
• Fostered owner-operator and investor relations.
• Developed a consistent brand and company culture at multiple locations.
• Plan to grow the concept to 30-plus units within the next four years.

Pete Mora’s appreciation for Mexican cuisine began when he arrived in the U.S. from his native Colombia. "My parents had a tremendous influence on me," says Pete. Following graduation from the University of Houston, where he studied entrepreneurship, he began working at his family’s restaurant — Poblano’s Mexican Grill — and “fell in love with foodservice," he says.

Pete learned the principles for success in the restaurant business, including the importance of effective catering and delivery programs and involvement in the community. "These traits serve me well today as I administer to my growing fajita delivery restaurant company."

Fajita Pete’s was borne from disaster. In the wake of a hurricane and flooding in Houston, "many roads were flooded, and businesses were closed making dining out very challenging," says Pete. "We promoted family fajita packages for delivery and found we filled a tremendous void in the market."

Today, Fajita Pete’s offers a limited menu of Mexican-grill favorites from its 35 locations, with 95 percent of sales from delivery. The concept’s units range from 1,200 to 2,000 square feet and require relatively few staff, keeping “expenses reasonable and daily operations simple,” says Pete.

In this episode, Pete shares his philosophy for franchise operations, branding, and growth. "Selecting a franchisee is much like adding a family member," he explains. "It's more important that they are compatible with the concept and its vision. Capability can be taught, compatibility cannot." And, in turn, Fajita Pete’s rewards their compatibility with support. "The better we support our franchise family, the better they do and the more they will grow."

"Sweet dreams are made of cheese,” says I Heart Mac & Cheese franchisee Bruce Newman, who operates a unit in Glendale, AZ, and was in the process of opening his second location at the end of 2023.

Bruce’s grandfather, who owned a successful barbecue restaurant in New Jersey for 35 years, was his inspiration for entering the restaurant business. “I knew it was simply a matter of time for me,” he says, explaining, “I always loved the culinary side of restaurants but had been afraid of the unknowns of startup ownership.” The advantages of owning a solid franchise allayed his concerns. I Heart Mac & Cheese is a fast-casual, counter-service concept with limited seating and a tremendous amount of takeout and third-party delivery business. In 2015, Bruce met with the owners of I Heart Mac & Cheese in Scottsdale, AZ. In this episode, Bruce explains the advantages of becoming a franchisee and why other would-be startup operators are opting for this route to restaurant ownership and independence.

"I was immediately attracted to I Heart Mac & Cheese because of the quality and simplicity of the concept," says Bruce. “I chose to become a franchisee because of the established operating systems, the marketing support, and purveyor purchasing agreements.”

“The line works like magic,” says Bruce, adding that “guests simply choose the type of cheese, the size of the bowl, and protein.” With a per-person check average of more than $15 and limited labor requirements, I Heart Mac & Cheese is well-positioned for successful expansion in today’s competitive fast-casual market.

Luis Javier (“L.J”) acquired 24 years’ experience in Guatemala with Pollo Campero prior to helping grow the fast-casual chicken concept in the United States beginning in 2017. His experience and MBA (ESEADE — Escuela Superior de Economía y Administración de Empresas) served him well in his expanding role with the company as director of marketing, CFO, and ultimately today as CEO.

In this episode, L.J. explains how he grew the concept in the U.S. to 99 units in California, Florida, Georgia, Oklahoma, Texas, and Washington D.C. "Successful growth comes from thinking small," he says. "We are very customer-focused. We are in the service business after all. Food is simply the vehicle we use to serve."

Pollo Campero stands out in the crowded fast-casual chicken sector with fresh chicken broasted in a blend of Central American spices and served with rice, beans, and Yuca fries. The counter-service concept also offers drive-thru service at many of its units.

"Keeping product quality as your number-one priority is most important as you expand," says L.J. "But growth doesn’t work without building a solid team," he adds, explaining how the company's commitment to staff selection, training, and development helps Pollo Campero overcome labor market challenges.

L.J. ensures his headquarters staff are involved in daily operations at the unit level. "The closer you are to your customer, the smarter you become," he says. "Today many restaurant operators grow for the sake of numbers, but we lead with passion and grow from the heart."

"French Fries" originated in Belgium. New York City entrepreneur Annalee Schlossberg honors their history and tradition with her successful startup Bel-Fries. From the concept’s Lower East Side flagship location and two mobile units, Bel-Fries serves its signature fries with 16 freshly made sauces as a popular handheld lunch meal and late-night snack.

Bel-Fries’ well-crafted social media marketing program helped the brand get established quickly. The concept’s promotions - particularly on Instagram - have created a large and enthusiastic following.

"Creating everything fresh daily is getting easier to do now, but it hasn’t always been that way,” says Annalee. “I was truly inexperienced and had to learn everything by doing.”

Annalee’s approach to restaurant entrepreneurship has since matured with her experience in the business. “I don’t overreact to daily problems as I used to, and never hesitate to jump in to help get things done,” she says. She also credits training and culture for her concept’s success. “Having a team of individuals working together to create a positive work environment is an absolute must for a busy restaurant to succeed.”

Jay Ashton, long known as Canada’s Restaurant Guy, has developed a loyal following that extends far beyond borders. His popular podcasts "The Daily Restaurant Show" and "Menu Unplugged” have informed and entertained many restaurant operators with his current tips on brand building and improving the guest experience.

A restaurant career that began at age 14 and has extended over 33 years provides a wonderful foundation of knowledge for Jay to work from. “Food crosses all barriers,” Jay tells us, “Restaurants have become the last bastion of civility, operators need to do more on the play side to create a better guest experience”.

In this episode Jay shares his three tips for successful brand building (1) Be sincere with messaging (2) continue to nourish, strive to improve and (3) stay connected to your community. "Successful restaurant brands become the third place, after home and work it's the third place guests want to be with their friends and family,” says Jay.

Jay explains how guests' expectations of the restaurant experience have changed and provides examples of ways today's operators can shift to offering more convenience while also enhancing personal service.

Jay challenges us to embrace the change and reminds us that successful restaurant brands are the ones that combine their inside-the-4-walls marketing approach, with social media influencers and community involvement.

Chef Iliana de la Vega won the prestigious James Beard Award for Best Restaurant in Texas in 2022. El Naranjo, the restaurant she owns and operates with her husband, means The Orange Tree and is regarded as the highest quality traditional Mexican restaurant in the state of Texas. But life wasn’t always filled with success and recognition.

In 1997, Iliana opened the original El Naranjo in Oaxaca. Her life changed dramatically as political unrest forced the family out of Mexico a few years later. Settling in New Mexico until a visit to friends in Austin, Texas convinced Iliana that it was the right place for her, and she reopened El Naranjo there in 2012.

In this episode, we learn how Iliana first learned of the Oaxacan delicacies from her grandmother and how as a young girl in Mexico City used those earthy, smoky chiles and spices to cook authentic Mexican dishes with her mother. "My love for cooking began as a young girl. I enjoyed going to the market daily and traveling the country with my family tasting the flavors of the various regions,” says Iliana.

Iliana tells us how her love for teaching has helped her work with staff and operate her restaurant. "Patience is truly a virtue,” she tells us. "My signature Mole is a three-day process, so it's easy for me to understand that training staff takes time and repetition." Today her full-service traditional Mexican restaurant offers dinner service and a very popular Sunday brunch... Tomorrow may find us enjoying an additional concept as Iliana would like to offer her seasonal Mexican favorites in a less sophisticated, fast casual environment. We can’t wait!

Ben Siegel, owner of Austin, TX Banger's Sausage House & Beer Garden, describes his concept as the most unique restaurant-event-entertainment center in the Lone Star state. “Our business model is different than most independently owned restaurant concepts,” says Ben. "We must be able to serve our regular guests and multiple social and business events at the same time."

In this episode, Ben shares the story of an 11-year development plan that turned a small house in the Rainey Street district of Austin into a 500-seat dining destination. "We still engage in a very old-world approach to our product using a curing room, pickling room, and a smoking room to produce our special recipes of wood-smoked sausages, and made from scratch sides, sauces and condiments," says Ben. In fact, Banger's is known for offering the widest variety of smoked sausage and the largest selection of draft craft beer in Texas.

Although his menu might be old-world, Ben’s management style is modern staff-first positivity. "I am a recovering people pleaser,” says Ben. "A few years ago, I felt I had a toxic workplace and went to work to set an entirely new direction". He explains how embracing staff expectations and engaging them more deeply in daily operations led to shared values across the team.

Ben explains his "No Rules" Rulebook and practice of self-evaluation to keep staff and management focused and moving in the same direction. "Looking at the larger picture and planning quarter-by-quarter helped me to see the value in new hourly wage and tip share program," says Ben, who is planning a food hall on the property that will include a new sandwich concept, a sausage house, and several beer bars.

Johnny Carrabba’s legendary restaurant, Carrabba’s Italian Grill is turning 37 years old and is receiving the gift of reinvestment from its owner and creator. Redesigned private dining rooms, enhanced ambiance, and updated background music are just a few of the ways Johnny is refreshing the interior of his landmark original Carrabba’s on Kirby in Houston, Texas. "I have been blessed with a very strong customer base and an incredibly loyal staff," says Johnny. "Half of my staff have been with me for over 15 years and we are serving the children and grandchildren of many of our original guests."

Johnny first visited Corner Booth as a guest in December 2019. During that episode, we learned about his strong commitment to guest service and how his staff has become extended family. In this episode, we learn how his concepts have adapted to the guests' buying habits post-pandemic. Says Johnny, "People demand more convenience now, we are experiencing 23% to 30% of our revenue coming from car side pickup."

With nine units, including full-service Carrabba’s Italian Grill and Grace’s and fast-casual Mia’s concepts, Johnny is an expert on multiple-unit management. "Owners can do what they want, but the customer is the real boss," says Johnny, adding, "the closer you stay to your customers the smarter you remain." He spends his time working with management and engaging with staff members.

In this episode, Johnny shares insights into the use of technology to support operations while enhancing the guest experience through "hands-on" hospitality. "You always return to where you feel you belong. More than food and drink, it’s the service that makes a great experience."

Eric Sandler is the Houston metro food editor for CultureMap, a digital media company that covers food, wine, entertainment, fashion, and sports. As part of his job, Eric stays current on trends and consumer preferences. "I have always been passionate about food, interested in dining and curious about food service," says Eric. "My job allows me to experience all areas of the restaurant industry and see things from the guest's point of view."

In this episode, Eric explains how he covers the myriad faces of the restaurant community and what he finds interesting and newsworthy. Eric feels that COVID changed our relationship with restaurants and underscored the importance and necessity of providing meals via delivery and takeaway service. He views current industry challenges as balancing convenience with offering quality full-service experiences that guests seek after two years of social distancing.

"We are social people, and we seek communal experiences," says Eric. Despite increasing cost, labor and supply-chain challenges, Eric believes the industry will continue to expand. Diners are increasingly adventurous, creating demand for ethnic and other concepts that break the mold of typical fare. Learn more about Eric on his podcast "What’s Eric Eating".

A native of Beijing, Grace Wang moved to the US and eventually entered a career in accounting and finance. She decided, however, that the restaurant business was her true calling and gained experience as a restaurant server and manager before opening her first concept Duck n' Bao, offering the traditional fare of her birthplace.

Her first year in business was challenged by COVID, which allowed for takeaway service only. "Working with family and a very small crew at first, we developed a loyal following from the Chinese community," says Grace. "Then, as on-premises service was allowed, we added more to the menu and happily watched our customer profile broaden and grow."

In this episode, Grace explains how she built a successful full-service neighborhood restaurant serving family recipes. In 2023, she leveraged that experience to open Hongdae 33, a counter-service Korean barbecue concept.

Grace looks ahead for further concept and unit expansion. "I find myself more interested in the restaurant business every day. Working closely with staff keeps me connected. I believe you never stop learning."

She involves her team in her financial planning, menu development, and marketing decisions. "Some of my managers may want to open their own restaurant one day and I will be there to help them."

Lauren Fernandez is the founder and CEO of Full Course, a three-year-old foodservice business incubator/accelerator and private equity firm. Lauren followed her love for food and interest in working closer to the consumer market into the restaurant business following her career as an attorney advising and representing pharmaceutical companies.

Her transition into the restaurant industry began with creating a business partnership for the purchase of three Chicken Salad Chick franchised locations. She added eight additional units to her enterprise, developed a catering and delivery program at the units, and sold them to Chicken Salad Chick Corporation in 2018.

In this episode, Lauren describes her path to founding Full Course. She says she realized "a true development solution was needed to assist small restaurant companies and Full Course was created to fill that need," says Lauren. Full Course assists startups with education, operations management, and raising capital, putting proverbial skin in the game with an equity interest in the businesses.

Lauren's advice for independent restaurant operators wanting to succeed and grow includes balancing labor and technology, building loyalty through quality and guest satisfaction, and playing the long game to build true brand value.

Mason Ayer is a self-described "recovering attorney" who, after three years of corporate law practice, left the profession to join the family restaurant business Kerbey Lane in Austin Texas. "I was literally born into the business," says Mason. "We were living in the garage apartment above the converted bungalow home that was the first restaurant 42 years ago."

What began as a small neighborhood full-service cafe known for offering great breakfasts has grown into a 10-unit family enterprise in Austin and San Antonio, Texas. Many things may have changed over the years, but the core purpose at Kerbey Lane remains to be a place that feels welcome...to its team members and guests.

In this episode, Mason shares his strategy for expansion without becoming chain-like. "We look to replicate the experience rather than add units," says Mason. This places an emphasis on building a team that fits the concept and its values. Kerbey Lane remains committed to scratch cooking, quirky" unscripted service that's personalized, and active community-based marketing. Their popular "Kerbey Kindness" program rewards selected neighborhood charities with donations each quarter.

"Our food speaks volumes," Mason notes. "The cinnamon roll pancake and eggs Francisco are most popular and help us routinely get voted Best Breakfast in the City." Mason's management style helps connect with management and engage with staff. He has received some of his best suggestions for improvement by including management and staff in discussions regarding daily operations and plans for the future.

The future looks bright. Mason plans to stay close to operations and keep the corporate structure lean while continuing to create the Kerbey Lane experience in other major cities throughout Texas.

Mario Johnson founded The Original Sleepy Potato limited-service quick-service concept in 2018, in shuttered restaurant space next door to his downtown Detroit barber. Today, his startup has grown to a seven-unit chain in Detroit and Atlanta.

Says Mario, "Initially the concept was called Mojo's Motown Eatery, serving burgers and wings," adding, "It wasn't until the next year when I moved to Atlanta and added stuffed potatoes that the concept really took off. So, I changed the name to The Original Sleepy Potato."

"We keep the menu simple, using high quality, extra-large russet potatoes, sixteen stuffings, and a wide variety of grilled protein toppings, including beef, chicken, lamb, and shrimp," he says. The menu offers specialty non-alcoholic beverages using Kool-Aid® flavoring.

The counter-service concept favors second-generation restaurant spaces ranging from 1,200 to 2,000 sq. ft. With an eye toward franchising as a pathway for expansion, Mario is upbeat about the future of his restaurant business.

In this episode, a husband-and-wife team share their story of how combined experience in the building trades and restaurant operations led to a series of successful restaurants in second-generation spaces. Meet Michael and Robyn Bordes.

Michael is a seasoned contractor. Robyn started working in restaurants at the age of 13. In the summer of 2021, Robyn found an unoccupied space in their hometown of Greenwich Connecticut. The next day, they purchased a 50-year-old deli that needed a lot of work. "Thankfully, I was able to do most of the re-do," says Michael.

With a menu based on their family's favorites, they named the restaurant after Robyn's father. Constantino's is a small, casual, full-service Italian concept that has quickly become a neighborhood favorite for pasta and pizza.

They opened a second Constantino's unit a year after the first, in a neighboring town 15 minutes away. The Bordes then found another small space that became available in the wake of a Covid business closure. There, they created "Constantino's Homemade Ice Cream".

The couple continues to seek opportunities for expansion. "We have found locations nearby for two concepts we are developing right now," says Michael. "We look forward to opening Constantino's Pasta Bowl, a counter-service build-your-own pasta dish concept, as well as Love you Latte, a small breakfast and lunch coffeehouse later in 2023."

Operating several locations, six days a week, and with more than half of sales from takeout and delivery business in the early days of their business, required them to ramp up systems and procedures to assure quality and consistency. "We learned very quickly how important it is to create a staff that works together as a team and helps each other like family," says Robyn. Adding to the couple's recipe for multiunit success are hands-on ownership, quality ingredients, active social media, and community involvement.

Chris Schultz, CEO of Portland, OR-based Voodoo Doughnut, has four decades of restaurant industry operations and growth experience. Before joining Voodoo Doughnut in 2017, he was Senior Vice President of Operations for MOD Pizza, where he led the concept's expansion from a single unit to 350-plus locations.

In this episode, Chris shares the story of two friends' desire to fuse hospitality with a bold and edgy product to open the first Voodoo Doughnut in 2003. At their first location, squeezed between two nightclubs in downtown Portland, they joked about "world doughnut domination". In 2008, they opened a second unit. Today, Voodoo Doughnut boasts 17 locations in six states.

Chris shares with the Corner Booth his plans for product innovation, business culture, and growth. "Although there will be 24 units in operation by the end of the year," says Chris, "I see us creating a series of stores rather than a chain." He explains "It's important [for the units] to be similar rather than identical," adding, "We win when we adapt to the neighborhoods we serve." As far as product, says Chris, "we must remain crave-able."

Chris takes a hire-for-attitude approach to staffing. "We hire interesting people with the will because we can teach the skill." He reminds all he works with, however, not to take themselves too seriously. "We make doughnuts after all."

Alex Smith is CEO of Maryland-based Atlas Restaurant Group, with 30 restaurant properties located in Maryland, Florida and Texas. His restaurant career began in 2007, as a Häagen-Dazs franchisee, when he noticed the need for a lunch concept in the neighborhood. This inspired him to create his first concept, Harbor East Deli in 2009.

After 16 years of concept development and expansion, and armed with a team of 1,800 staff members, Alex feels the brightest days for Atlas Restaurant Group lie ahead. "Being big still means thinking small to me," he says, going on to say, "The closer I stay to the market and the more engaged I remain with the staff, the better I become."

In this episode, Alex explains the three pillars of his operating principle for success: product integrity, entertainment, and hospitality. "Balancing these three key items maintains the unique identity of each restaurant concept," he explains.

"We remain a people-first company," he adds. "My success depends on my team."

Alex takes pride that his first manager is now the COO and a business partner. "I am very proud that so many staff members have found a home with the Atlas Restaurant Group."

In this episode, we welcome back previous Corner Booth guest Meredith Sandland, along with her publishing partner Carl Orsbourn. Sandland, a former executive with Yum Brands/Taco Bell joined forces with United Kitchens executive Orsbourn to educate restaurant operators on how to succeed at digital marketing, operations, and customer service. As co-authors of the best-selling "Delivering the Digital Restaurant", they share best-practices advice from their second book "Path to Digital Maturity."

Says Orsbourn, "There are tips and tricks that set the foundation for building a mature guest digital experience," which, Sandland adds, can "increase guest satisfaction and loyalty." Orsbourn and Sandland explain how the path to digital maturity also includes gathering consumer data that can be compiled and analyzed to improve the menu, labor scheduling, and operational efficiency. Join us for an engaging conversation on how to place your concept on the cutting edge of the restaurant industry's digital transformation.

Prior to purchasing Cornish Fish and Chips, a 90-seat counter-service concept in scenic seaside Cornwall, England, Pete Fraser enjoyed a 19-year career as a royal navy officer. "Without any restaurant experience, I jumped at the opportunity," says Pete, adding, however, the business was challenged by "a very seasonal clientele and poor operations."

In this episode, Pete shares how he grew Cornish Fish and Chips to three successful locations in the United Kingdom with self-education and systems. "It took the opening of our second location for me to realize the benefits of daily systems and operating procedures," he says.

The concept's cod and chips are served with traditional mashed peas. Popular with tourists and locals and tourists, Cornish Fish and Chips offers a wide variety of beers, employs a successful take-away business, and has recently begun a customer loyalty program. "Engaging the locals through community involvement and in-store promotions has really helped us succeed during the off-season," he goes on to say.

As a multi-unit operator, Pete has adjusted his role and responsibilities from working "in" to working "on" the business. He directs and supports unit managers so they may carry out their duties more effectively. "This allows me the opportunity to work more on the business while providing organized services and consistent operations at the unit level."

Cassie Pinckney follows two core principles in the restaurant business: Don't take yourself too seriously and never be afraid to try something. "I fell in love with hospitality when I was in my teens working at the neighborhood Dairy Queen," says Cassie, who feels "when there is relentless innovation by people committed to having fun with food, you will never stop improving."

Cassie's commitment to quality landed her as marketing chief for celebrated Texas-based Velvet Taco, a premier-quality fast-casual concept that offers a globally inspired taco menu. To her credit, the concept has grown from eight to 36 locations in four years.

In this episode, join us to learn how to maintain brand identity and build value while rapidly expanding in both urban and suburban marketplaces. "Although there are core menu items and other key concept features," says Cassie, "we try hard to represent the local community in the design and decor of every location."

"Food isn't the only area of continued innovation anymore," says Cassie, adding "we must deliver a complete experience in order to create value and develop guest loyalty." To that end, Velvet Taco emphasizes convenient online ordering, proper packaging and creative catering programs.

Cassie reminds us that marketing is so much more than the ability to promote the brand and attract new guests. It is the practice of managing your brand while connecting to the community and building guest loyalty. Learn from this expert about marketing best practices you can put to work in your concept.

In this episode, we share the story of an accountant who followed his love for food into the restaurant business. In 2007, our guest Randy Hines set his eyes on the 53-year-old Kolache Shoppe. He became a regular customer and eventually expressed his interest in owning the bakery to then-owner Erwin Ahrens.

Randy's patience was rewarded. In 2014, Erwin retired and handed the keys to Randy in the sale. The CPA auditor was now an independent operator.

A quick study, Randy learned how to honor the history of the bakery, while making it even more inviting for modern patrons. Kolache Shoppe is a limited seating, counter-service bakery in Houston that now offers the convenience of a drive-thru and tremendous takeaway and delivery business.

He has expanded the menu from the original sausage- and fruit-filled standbys to a wider variety of offerings, including praline and barbecue brisket kolaches. The sausage selections now include boudin, a French blend of cooked pork, rice, onions, peppers and seasonings stuffed. For Mardi Gras, Kolache Shoppe offers a King Cake version.

Randy is growing the Kolache Shoppe via franchising. In this episode, he explains why he chose this route to expand, with the caveat that his franchisees must be a good fit for the culture and vision of the concept.

Says Randy, "My franchisees must have a soul for the Kolache business because we aren't simply offering a pastry but a vehicle for enjoyment and memories." He adds, "My recipe for growth begins with people. Expansion isn't a race; it's about working with the right partners."

After experiencing poor service at his favorite neighborhood Italian restaurant, Patricia's of Holmdel, Frank wanted a word with the owner. Fast forward, a potential guest complaint led to Frank buying the restaurant. What he lacked in restaurant experience, Frank made up with his client-service acumen as a printer.

And it worked. "I look at everything from the customer point of view, which properly places emphasis on the need to take care of people," says Frank, adding, I select friendly people and train every staff member to refer to all guests as if they were family."

His commitment to personal service worked so well that it led to seven successive years of revenue increase. In the wake of his success, he expanded the restaurant. Moreover, the success of Patricia's of Holmdel spurred Frank to develop a breakfast-lunch concept in a space across the street. The concept, Over Easy, has been operating for less than four years and has expanded into two additional New Jersey locations.

Wait, there's more. Frank's latest development is a 6,000 sq. ft. full-service Italian steakhouse and bar. Named Gabriella's, it has become one of the hottest new restaurants in New Jersey and recently added a private dining room to serve events and meetings.

Frank, a former printer, believes that the best marketing is done within the four walls of his restaurants. And as long as his team continues to put the guest first, he will believe he can build a successful neighborhood restaurant group for a long time to come.

Meet Mike Sebazco, president of Famous Toastery. His recent appointment to the helm of this 28-unit breakfast-lunch concept crowns a long and successful industry career, including roles at Don Pablo's, Mimi's Cafe, and Moohyah's burgers.

In this episode, Mike discusses the challenges of leading a busy made-from-scratch-menu concept with locations throughout North Carolina, South Carolina, and Virginia. Famous Toastery is a full-service concept, with take-out and delivery. Unit seating capacity varies from 70 to over 200.

"Staying hospitality focused while expanding the concept is priority number one," says Mike, adding, "we look at growth differently than most restaurant groups. We duplicate rather than simply expand."

The business's franchising model requires rigorous franchisee selection and more than 800 hours of management training. At Famous Toastery, every staff member is involved in guest service and shares in the tips. Says Mike, this service model fosters a fun team atmosphere that results in a better guest experience.

As an industry veteran and now chief of Famous Toastery, Mike is ever-seeking incremental improvement. This includes enhancing field support for the units, perfecting the business's supplier relationships, and pausing expansion just long enough to further refine systems and procedures.

Like many others, Cluster Truck's Founder Chris Baggott was quick to recognize the growth opportunities in delivery-based restaurant concepts. Unlike many others, however, he was able to apply his experience and success as a successful software developer and entrepreneur to overcome its challenges.

Cluster Truck is a multi-unit, delivery-only, casual restaurant concept that offers a breakfast, lunch, and dinner menu delivered within specified limited areas by carefully selected and trained professional drivers. "We call it delivery with dignity," says Chris, explaining, "because if delivery doesn't work for the customer and the drivers, it doesn't work at all."

Much of the business's success hinges on the company's strategic location of food preparation facilities and limited delivery range, allowing drivers to make faster and more deliveries per hour. Given Chris's background, it should be no surprise that Cluster Truck's critical success factor (in addition to crave-worthy menu items) is the software he developed.

His EmpowerSM platform program seamlessly coordinates the process from the point of order to the point of delivery. Yet, it isn't exactly a "secret sauce". Chris also makes Empower available to other restaurant operators, as part of his business model.

Restaurant industry observers like to call modern food delivery the "Amazonization" of the restaurant business. With five units in operation and several more on the way, Chris says, "Amazon customers are typically happy, but our delivery customers are very happy because at Cluster Truck our objective is to exceed their expectations."

Erika Polmar is the executive director of the Independent Restaurant Coalition.

"Remember when we were told the pandemic was expected to last 8 to 12 weeks?" she asks. Well, it lasted much longer," she says, adding, "and many independent operators are still recovering from the negative impact it had on their restaurant businesses."

The Independent Restaurant Coalition soon formed in the midst of the pandemic. Since founded in 2020, its membership has swelled from a few hundred restaurant owners and operators to more than 150,000 today

In this episode of Corner Booth, Erika explains how she went from a volunteer to the association's charter Executive Director. She covers the myriad issues the Coalition is addressing to help beleaguered restaurateurs.

"Most members are still financially stressed because only a third of all applicants received available government funding," says Erika. "In addition to working through recent supply interruption, increased operating costs, and a tight labor market, many coalition members seem to need direction and assistance."

In this episode, you'll learn how the association is working to educate its members on the industry's changing compensation and benefits requirements, as well as working with insurance companies to offer more and better programs for the small restaurant operator. Erika feels the virtual panel discussions offered to IRC members helps them share their knowledge with their industry peers.

As you would expect, a great deal of the association's efforts are educating legislators and policymakers. "We have immigration policies and farm bills facing the legislature to work on," says Erika. "We must continue to educate policymakers about the tight margins and other operating challenges facing today's independent restaurant operator."

When CEO Larry Ryback joined Jim 'N Nick's BBQ he says, "I saw no freezers, no microwaves and all recipes made from scratch daily." Quality matters if growth is your objective.

The first Jim 'N Nicks opened in Birmingham, Alabama 17 years ago. Since then, the concept has steadily grown to become a successful 40-unit regional brand in Tennessee, Georgia, Florida, and North and South Carolina.

In this episode, Larry shares his tips and views on sustainable restaurant expansion, based on a "people first" culture that fosters growth. Aggressively opening new units and chasing investors are not the answers, says Larry, explaining that the key to winning is sourcing, recruiting, and training teams to execute the concept's quality mission. "We hire for attitude and train for function."

Like many concepts, Jim 'N Nicks offers robust off-premises service and third-party delivery. Within the four walls, Jim 'N Nicks provides a fast-casual experience upgraded with attention to personalized service, including food runners to deliver meals, bus tables, and provide drink refills. The concept also offers a full bar with a wide selection of craft beers.

At the helm of a successful and growing multiunit concept, Larry shares insightful commentary and advice on menu management, product cost, inventory control, and community marketing. Listen in and learn.

Ricardo Molina was born into the restaurant business. The original family restaurant was started by his grandparents in 1941. Today, he and his brothers Raul and Roberto operate three Molina's Cantina locations, celebrating more than 80 years of success. The concept is a model for a family-owned business that prospers when everyone finds and carries out their area of expertise. "We contribute by overlapping and not competing," says Ricardo.

Ricardo praises his parents for the life lessons and work ethic he developed helping out in the business in his early teens. "My father reminded us that we may operate restaurants, but we manage people," says Ricardo.

In this episode, we learn how traditional family recipes and business practices formed the foundation of a restaurant concept that is recognized as a market leader. Molina's Cantina continues to serve its popular traditional favorites, while also offering grilled specialties and fresh seasonal items. "We have always been committed to high quality and service standards, and I believe that impacts positively on our management and staff," says Ricardo.

"Today's challenges are a little easier to overcome when you have longtime staff and purveyor relationships," says Ricardo, adding that he believes positive relationships with staff foster better relationships with guests and, in turn, drives loyalty and repeat business. And we believe he is right.

As an intern at the James Beard Award-winning restaurant Oxheart in Houston, Sherman Yeung honed his Asian cuisine culinary skills, while he imagined his future as an owner and operator. He considered launching from scratch a counter-service Japanese concept, but fate and opportunity led him in another direction. Join us in this episode, as we explore purchasing an existing restaurant as a startup business strategy.

"I thought there would be advantages to buying an operating restaurant, in a good location, with established clientele, trained staff and systems," says Sherman, owner of celebrated Asian concepts Tobiuo Sushi and Bar and Money Cat, both in Houston.

As a young multi-unit owner and operator, Yeung does not want quality of life to take a back seat to the business success he is enjoying. "The work-life relationship is very important to me and my management team," says Sherman, adding, "I look forward to creating a restaurant company that values the balance of work, family and community."

Veteran operator Terry Muckenfuss began his education in concept development while planning his own concept in his hometown of New Braunfels, Texas. A graduate of the Hospitality & Tourism Management program at the University of North Carolina, Greensboro, he already had significant industry experience. That includes a successful career with Golden Corral, headquartered in the Tarheel State, where he also found inspiration for his startup.

"Hops Burger Bar in Greensboro, North Carolina provided the inspiration for the restaurant I wanted to create," says Terry. He brought that vision to Texas and found a unique location next to a historic boutique hotel to realize it. He hired menu consultant Christina Fuller to help develop the concept's point of difference.

In this episode we learn how Terry took his plan from idea to reality to open Muck N' Fuss Craft Beer & Burger Bar in 2018. Offering fresh, never-frozen ground beef, quality local ingredients, homemade beer-battered onion rings, and 30 craft beer selections on tap, Muck N' Fuss quickly became a local favorite.

A student of Malcolm Baldrige award recipient "Pals Sudden Service" and its total quality management culture, Terry explains why staff development is Job One. "After four years of running a successful operation, I continue to rely on my people because no single person has all the answers," says Terry.

Terry also explains how a commitment to incremental improvement motivates his team to continuously improve the guest experience and earn repeat patronage.

This is how you win in the independent restaurant business. Tune in and take notes.

Kyle Mylius fell in love with the restaurant business while working as a corporate service trainer. "I may have been a terrible college student, but I was wonderful at working with people,- he says, adding, I enjoyed hospitality right away because it required teaching and serving." He went on to manage an independent coffeehouse and help its owners expand the concept with two additional units. At that point, Kyle knew restaurant ownership was to be his future.

Learn how Kyle, in 2005 armed with only $10,000 and ambition, took over the basement of a beautiful historic building in downtown New Braunfels, Texas, with his business partner. There they created the Root Cellar, a casual café furnished with items collected at garage sales, displaying artwork by local artists, and featuring live entertainment by local musicians. Kyle describes the seasonal menu as "American favorites with a twist."

After 17 years in business, Root Cellar continues to enjoy a strong connection with the community and led the way to the development of two other successful concepts - Tin Top Burgers and Rhea's Ice Cream, with two units.

Today, says Kyle, "I see my role as providing support to the units. Providing growth for key staff is critical for expansion in today's market and allowing a sense of ownership among management helps them better focus on the business."

With Tin Top Burgers and two Rhea's Ice Cream parlors operating in the same locale as Root Cellar, Kyle set his sights on expanding into the neighboring community of Gruene, Texas. In 2018, he opened the Gruene Grove bar, along with a third Rhea's Ice Cream. His future includes plans for continued business growth in the markets he knows. Says Kyle: "Community matters. Not everything may work everywhere, so I recommend you stay where you are known and accepted."

George Joseph learned the importance of good hospitality from his days as the owner of a Drug and Alcohol rehabilitation business. This lesson served him well when in 2014 he found himself with the task of taking over Common Bond, a single-unit bakery café he had invested in. The popular bakery received critical acclaim but was difficult to operate and not financially successful.

Join us as George shares his story of a company restructure, commissary kitchen development, corporate team building and expansion to the current 12 units with 2 more under development. Common Bond presents an updated version of the European neighborhood bakery coffeehouse offering an equal amount of savory and sweet items, coffee, and sandwiches.

In this episode, we learn how Common Bond developed and successfully operates multiple versions of the brand. The "Bistro" concept is their counter service bakery/café, the Brasserie" offers full-service evening service while the "On the Go" is the smaller, limited menu drive-thru version.

"Multiple presentations of our concept doesn't create any additional difficulty, instead it provides us greater opportunities for expansion," says George. "The runway of core menu offerings, color scheme and certain design elements are consistent in all variations."

George's simple 3 steps of service teach his philosophy of Greet, Engage and Serve! This people-first approach to hospitality has resulted in a positive work environment full of motivated staff and satisfied guests.

Karen Malody began her food service career with the development team at Starbucks, where she played an integral role in the development of Frappuccino and the creation of many other successful offerings.

In this episode, we learn how Karen's consulting company, Culinary Options, helps restaurant operators develop winning and profitable menu items. "For 25 years, I have been fighting what I call bloated menu syndrome," says Karen. "Operators tend present too many items creating a heavy menu with high inventory and low profit margins."

Karen enjoys taking her client's idea and developing it into a full menu concept. She believes the foundation for a successful menu starts with the cross-utilization of products and making a second purpose for popular menu items. "I believe future menu formulas will include convenience and packaging with quality and consistency to improve the guest experience."

Drew Glick grew up working in his father's New York catering business and did not immediately follow in his footsteps in the food business. That is, not until his persistent and persuasive surgeon uncle convinced Drew to walk away from a 17-year career in insurance and finance, relocate to San Antonio, TX, and launch "Drew's American Grill" - a failed concept.

In Drew's case, happily, the second time's a charm. Join us for a shot of inspiration with this restaurant business comeback story.

Drew shares what he learned from the unsuccessful three-year restaurant ownership experience, a 10,000-square-foot full-service bar and grille concept. He explains how it set the stage for his next and tremendously successful current concept — "Max and Louie's", an authentic New York Deli in the heart of the Lone Star state.

Drew opened Max and Louie's in 2016, serving loyal customers breakfast, lunch and dinner seven days a week. The all-day menu (you can have breakfast, lunch, or dinner items any time of day) and long hours could have put a strain on operations. But his staff-first- philosophy "has built a team that enjoys working together to exceed our guest's expectations," says Drew.

His business philosophy also includes a "quality-first" approach to the menu, sourcing the finest ingredients and making all items from scratch, including bread in an in-house bakery. Drew has expanded his footprint, begun an overnight baking shift, and added catering to meet demand from his growing customer base.

Today, with a talented management team and a staff of 85, he looks forward to expanded delivery business and retail sales of his products.

Arlene Spiegel experienced the challenges of daily operations while spending her teen years working in the family restaurant. She mastered the basic principles of guest service and joined the health movement by opening her first restaurant, The Garden of Eating. Arlene was sought after for her opinion and business knowledge by industry magazines and many neighboring restaurants. She enjoyed assisting others with their operational issues and worked to implement improvements.

In this episode, we learn how Arlene decided to sell her restaurants to her partner and begin a full-time career in consulting. She tells us about her years working with Price Waterhouse and Cooper as their global restaurant expert. She shares her experiences from her days working with regional chains and national brands, and tells us how her admiration for the hard-working independent restaurant operator grew.

Arlene moved on to create Arlene Spiegel Consulting in order to focus her time and energy on independent start-ups and small growing restaurant companies. Decades later Arlene finds herself busy with a variety of restaurant, hotel and casino clients. "The recent pandemic simply exaggerated many issues restaurants were already having within their operation," says Arlene. She continues "Improving customer convenience, streamlining daily operations and improving the staff experience were issues I helped many of my clients with."

Her "Come Back Strong" program was developed to assess issues, provide direction and help implement improvements quickly and successfully. We learn how this approach led some restaurant clients to move into retail and how hotel casino buffets morphed into popular food halls. Arlene tells us "I see consulting as the process of finding solutions and providing the tools required for successful implementation!"

In 1939, Michael Passalaqua's grandparents opened Angelo's Italian Restaurant in Washington, PA. They grew the small neighborhood restaurant and bar with its limited pasta and chicken menu, into a popular dining destination.

In this episode, Michael shares the story of his transition from a police officer to joining his family's business. He grew up around the culture and mission of Angelo's, so he knew how to make "guests feel like a part of our Italian family," he says. But he was not prepared to manage a restaurant and rolled up his proverbial sleeves and dived into educating himself for the job. Michael was one of the earliest members of RestaurantOwner.com, which he credits for helping him drive revenue, manage costs and train his staff more effectively. His discipline and effort have been rewarded with the continued and growing success of the concept.

Michael also shares the story of the restaurant's 2008 relocation, including the design and construction of a freestanding building, to adapt to changes in his market. He explains the business planning and financing process and his thinking behind the restaurant's design changes and offerings, including a display Gelateria, to maintain appeal in a changing market.

Michael believes profitable restaurant owners are always learning, by choice and necessity. Operating the new, larger, busier restaurant presented new challenges. After the relocation, "it took a couple of years to really feel stable and well organized," he says, adding, however, "our commitment to constant improvement has helped Angelo's become a people forward, positive workplace where happy staff are supported by friendly management."

Raz Halili returned home from a trade show to learn that his father had purchased a closed beachfront restaurant in San Leon, Texas. The Halili family has operated a successful seafood wholesale company for years, but Raz knew running a restaurant would be a much different experience. The second-generation oyster man found himself in the restaurant business.

"I had no restaurant experience," says Raz, "but I knew that I needed strong people to help build the foundation of my concept." He turned to Joe Cervantez, armed with experience in the kitchen of fine-dining landmark creole seafood concept Brennan's, to be executive chef for the new seafood & oyster house restaurant -- Pier 6.

Learn how in just two years Raz and Joe worked together to create a successful beachfront seafood dining experience, and since expanded into lodging with six beachfront rental bungalows to serve local residents and weekend, destination visitors. The surf and turf menu has a heavy New Orleans influence and is seasonally updated. The expansive premises accommodate outdoor balcony space along with beautifully appointed interior dining and bar areas, for both casual and special-occasion dining. Raz and Joe explain how they quickly developed a successful brand with a quality menu and high-performing team in spite of Covid labor and supply chain challenges.

Self-described "entre-brew-neur" Ryan Soroka is president and co-founder of the successful 8th Wonder Brewery, based in Houston's vibrant "EaDo" neighborhood. Hospitality graduate school and a passion for beer took him on his journey from home brewing to running a food truck to launching a popular brewery and brew pub.

Upon graduation from university, Ryan began his career in corporate finance, but after acknowledging his true calling, he pursued and earned a master's degree in hospitality management at the Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston. "Graduate school built my confidence and solidified my passion for this industry," says Ryan. It is also where he met his future business partner Aaron Corsi. "There was a natural progression in my business planning from food truck to brick and mortar restaurant and brewpub to brewery," adds Ryan.

In its 10th year of business, 8th Wonder produces a wide variety of classic beers and ales, including seasonal offerings. More recently, 8th Wonder has successfully expanded into spirits distillery under the brand 8 times Vodka and Texas Whiskey, as well as a line of non-alcoholic offerings under the brand Wonderwaters.

In this episode, Ryan explains how he and his team manage a successful brewery operation — including production, taproom service, onsite events, product development, and community marketing.

With 23 units of his breakfast, lunch, and brunch concept Turning Point operating in New Jersey, Delaware, and Pennsylvania, founding CEO Kirk Ruoff knows the challenges of starting and growing a successful multi-unit restaurant brand.

In this episode, Kirk shares how attention to daily operations attracts and retains staff. "The unit manager is the heart of our brand," says Kirk, adding, "All services are intended to support them." He explains how leveraging current technology to communicate with, schedule, and train staff can foster engagement and teamwork.

"When pick-up and delivery orders increased over 300%, our staff rallied, and some of the best suggestions regarding packaging, operations efficiency, reheating instructions and marketing came from them," says Kirk.

A flexible concept, Turning Point is able to move into both new and second-generation locations ranging from 3,500 to 5,000 square feet. Kirk's strategy for growth going forward is franchising, with a franchisee-operated unit in the works in Pennsylvania, with similar expansion in Virginia and Florida to follow.

Bob Yacone won first place in the nation for traditional pizza at the International Pizza Expo in Las Vegas, Nevada the same year he won first place at the National Buffalo Chicken Wing Festival in Buffalo, New York.

But his life hasn't always been a series of impressive awards. In this episode, we learn how he went from a difficult life in Brooklyn, New York to a successful restaurant operator in the Southwest. "My adopted grandmother got me interested in food. She raised me and was wonderful in the kitchen," he says, adding, "I enjoyed it immediately."

Bob launched full-service Italian restaurant Forghedaboudit! in Deming, New Mexico, home to his wife Kim's family. He explains how he successfully developed a large loyal guest following in a challenging secondary market and - in spite of the pandemic - launched a smaller-footprint counter-service and take-out version of the concept in Las Cruces, New Mexico. Bob plans to expand Forghedaboudit! via franchising, with the next location to be slated for opening in El Paso, Texas sometime next year.

Tune in to this episode to learn how to go from good to excellent. An engineer by training, David Jones applied his analytical and business expertise to restaurant management education. He is the founder of The Excellence Advisory, a premier hospitality leadership development group. His approach has helped many independent restaurant operators increase their effectiveness, improve staff retention, and turn their managers into better leaders.

David spent seven years on the Pal's Business Excellence Institute, the Tennessee-based management development arm of Pal's Sudden Service restaurant group, the only quick-service restaurant chain restaurant to earn a Malcolm Baldrige award. "The more we think like our customers, the more we realize the importance of quality and value," says David, adding, "when we think like our staff we realize the importance of a quality work environment and being valued!"

In the wake of the pandemic, David believes operators have a "second chance to make a first impression on returning guests and staff." The winners will be concepts that engage their staff and empower their management team.

David Tripoli has 40 years of experience in the restaurant industry as a manager, multiunit supervisor, concept developer, and operations executive. He most recently directed independent restaurant company Truluck's Ocean's Finest Seafood & Crab with its expansion to 12 units in five states with annual revenue exceeding 80 million. "Successful expansion is found within your concepts bench strength," David tells us, "because it's a people business after all."

In this episode, David shares his philosophy on management leadership development and his proven steps to follow from management selection, initial training and supervision, to ongoing development.

"Management is about managing situations, but leadership is motivational and creates the positive culture today's staff members look for and deserve," says David. "Restaurants perform so much better when staff is inspired and not simply overseen."

David's successful experience with developing good managers into great leaders has helped many others grow and exceed their expectations. "Positive character development and personal growth is another result of successful leadership," says David.

Considering today's competitive labor market, it has never been more important to maintain a positive work environment where managers properly lead and staff excel and grow. This is a must-listen.

Alex Canter is CEO of Nextbite, which states as its goal "to ensure every kitchen with extra capacity is not only surviving, but thriving" with off-premises virtual brand sales. Alex is not just a young tech entrepreneur. He is a savvy and seasoned restaurateur, who at age 12 started working in his family's business - the landmark Canter's Deli, an iconic Los Angeles dining destination serving locals, tourists, and celebrities.

Alex successfully preserved the time-honored traditions of a fourth-generation family-owned restaurant while modernizing it with cutting-edge technology to streamline operations and online ordering. In the process. Alex discovered his passion for restaurant industry innovation. "If you aren't thinking about the next generation of your restaurant, there may not be one," he says.

In this episode we learn how Alex conceived and developed Nextbite to help independent operators maximize revenue with very little additional operating costs. "Fitting the right virtual brand into an independently owned restaurant operation helps raise revenue from currently underutilized kitchens," he explains.

Nextbite's successful virtual brands include George Lopez Tacos, Wichcraft, Crave Burger, Wild Wild Wings, Grilled Cheese Society, Lucky Dragon, and many more. Nextbite also provides menu execution and operations assistance, and an ordering platform that simplifies third-party delivery orders and transactions. Alex also explains the company's unique revenue-sharing program with partner restaurant operators.

Considering takeout and third-party delivery sales comprise as much as half the revenue for many independent operators, that alone is good reason to tune in and learn Alex's bold vision of the future of off-premises dining.

Aaron Lyons came to the restaurant industry to create the guest experience he wanted. With a solid business background and education, but no restaurant industry experience, his years of business travel and dining out inspired his desire to develop a new fresh, farm-to-table concept. Following a career in finance and armed with an MBA, Aaron created a business plan for a new flex-casual restaurant with healthier menu offerings and an improved guest experience.

In this episode, we learn how Aaron's process of concept development, site selection, and raising capital resulted in the launch of the first unit of Dish Society in 2014.

He shares the challenges of a new concept, including long ticket times and inventory management problems, along with the systems and procedures he employed to create consistency.

"We are a people-forward company," says Aaron. "A strong team led by my director of operations is why I expanded this concept into a five-unit company within six years."

Earlier in 2022, Aaron and his team opened Daily Gather, a new full-service restaurant and bar with intentions of expansion. Dish Society and Daily Gather utilize current technology to market and operate more efficiently and effectively, with online orders for pickup and third-party delivery accounting for more than 40% of total revenue.

With high unit success and multiple brands in operation, Aaron has no plan to slow down anytime soon. And despite his success in off-premises demand for his brands, says Aaron, "I remain bullish on the dine-in guest experience and believe in the need for people to have a place."

Brian O'Neill's foray into the restaurant business began as a teenager working in his parents' diners in Manhattan. This led to positions at well-known New York concepts including the venerable Russian Tea Room and the original Hard Rock Cafe. Brian later moved to Boston where he managed the Bull and Finch Pub, the setting for the television sitcom "Cheers".

The story didn't end there. In this episode, Brian explains what brought him to the Lone Star state and his purchase of the historic Alamo Springs Cafe in Fredricksburg, TX. He shares the old-school secrets of his success in this restaurant venture: "Core values based on a commitment to quality and service work no matter what the concept."

Brian takes pride in preserving the special history of Alamo Springs Cafe while improving the menu, the entertainment offered, and its operations. "There is always room for improvement," says Brian.

Listen in and learn how a restaurant management veteran stepped into ownership over an iconic existing concept and led it toward future success while honoring its unique past.

The award-winning restaurants the Cordua family created include Churrascos, Américas, Artista, and Cordua Events. A product of this distinguished legacy, Executive Chef David Cordua gained his appreciation for and education in Latin cuisine as a child in his grandmother's kitchen. With a degree in culinary arts and restaurant experience in Europe, he eventually launched his own concept The Lymbar Kitchen and Cocktails, named after the street of the first family home in America. It is scheduled to open in Spring 2022. "Lymbar is my opportunity to take the Latin culture and tradition I learned and present it in my own way," says David.

In this episode, David discusses his experience launching a new restaurant concept in the current market, including location, financing, design, construction, menu development, and staffing decisions.

Learn from this bright young entrepreneur his strategies to overcome the obstacles to starting a business post-pandemic and why he believes today's business environment offers tremendous opportunity.

Join us for a fascinating interview with Meredith Sandland, coauthor of "Delivering the Digital Restaurant: Your Roadmap to the Future of Food." Meredith, a former Yum Brands/Taco Bell and Kitchen United executive, joined forces with her United Kitchen colleague Carl Orsbourn to pen this best-selling tome. They artfully explore the current disruption facing American restaurants through first-hand accounts of restaurateurs, food industry veterans and start-up entrepreneurs.

A detailed, insightful and lively read, "Delivering the Digital Restaurant" is, indeed, a roadmap for independent restaurant operators hoping to successfully navigate the future of the business. In fact, helping independents prepare "for this new frontier was a big motivation behind the book," says Meredith.

In this episode of the Corner Booth, Meredith leads us on a deep dive into the development of ghost kitchens and virtual concepts, how and why they work, how they are different, and how more restaurant operators can succeed by using these models to expand their businesses. She also shares her three steps for takeout/delivery success that every independent operator should be doing today.

Many of us are fully aware that the digital age of restaurants is in full force. Listen in as Meredith explains how you can leverage it to build your brand. (By the way, you can order "Delivering the Digital Restaurant" directly from the publisher at https://www.deliveringthedigitalrestaurant.com)

The Brennan family has created one of the most respected restaurant dynasties in America, with concepts including the famous Commander's Palace in New Orleans. Alex Brennan-Martin grew up in that world, working in the back and front of the house, the front office, and on the front line. Today, he is regarded as an expert on all facets of the restaurant business.

In this episode, Alex shares his views on legacy dining and how tradition has risen to meet and satisfy the guest experience demanded by today's dining public. He explains how he has helped his family's acclaimed fine-dining brands both leverage their guest loyalty and remain relevant post-pandemic by combining high tech with high touch.

Alex also discusses how his family continues to be able to attract high-quality staff in the current labor shortage. Finding and recruiting top talent is part of the Brennan family's proud tradition, with staff alumni such as Emeril Lagasse and Paul Prudhomme who passed through their kitchens on the way to their own celebrity.

While so much focus today is on restaurant delivery and takeout, Alex believes "there will always be a demand for fine dining," adding, "holidays and family events require a working culture that is more than serving guests. We are in the business of making memories."

The pandemic is simply one more challenge the Brennan family has met and overcome. Brennan's Houston has survived hurricanes and a devastating fire. Alex has been pivoting long before it became a buzzword, most recently adapting his family's brands to takeout and retail grocery distribution.

If you need a shot of inspiration on the power of a great brand, commitment to quality, and wisdom that only comes with experience and tenacity, please tune in. The Brennan legacy is showing no signs of slowing down and Alex looks forward to many more years of making memories.

Join us at the Corner Booth as we visit Houston's "Musaafer", which was recently named one of the Best 100 Restaurants in the world by Time magazine.

Husband and wife owners Shammi and Mithu Malik share their compelling and unique story of their concept development and road to restaurant success. Musaafer translates to traveler- in Urdu, one of the languages spoken in India. Not surprisingly, their concept was inspired by a culinary journey of more than 100 days, in which their team visited every state within the country of India.

"It was most important for our executive chef to actually experience the various regional tastes rather than simply study the recipes," says Mithu. Shammi explains how architects using construction materials and furnishings from their home country of India created a guest experience to match the authenticity of the food. The restaurant takes guests on a virtual journey to India in a way that could not have been accomplished without such attention to detail. This two-year project resulted in a beautifully designed 10,000-square-foot facility offering seasonal menus for lunch, dinner, tastings, and private parties.

Learn how their ingredients are sourced, their seasonings created, their wines selected, and their staff educated and trained so that guests not only taste but experience the rich culture of India.

Jon and Jan Brieger spent nearly 40 weeks a year traveling the country selling their custom pottery at various arts and crafts shows. They fell in love with the serenity of the Hill Country in central Texas, and they built a home in the town of Blanco.

When they learned a shuttered hardware store was on the market, Jon and Jan purchased the space with the dream of opening a cafe — in spite of zero restaurant experience.

That decision launched their Redbud Cafe. Today, after 12 years in business, the concept is a vibrant gathering place for locals and tourists, offering local craft beer and entertainment along with its counter-service menu.

Jon and Jan share the wisdom of their journey from dreamers to effective operators. They underscore the importance of active community engagement and a dedication to learning, which included their becoming RestaurantOwner.com members.

As seasoned restaurant operators, Jon and Jan are looking to expand their business to a beer garden and pizza kitchen scheduled to open early next year.

Gin Braverman, principal of Gin Design Group serves restaurant concepts — from single-unit startup independents to established multi-unit operators — with award-winning design. In this episode, we learn more about each step of the restaurant design process from concept to paper. Gin explains what to expect in scheduling and cost, and how a good design team addresses equipment, inspection, permitting, and construction to optimize results and avoid problems.

Gin also discusses design considerations driven by the pandemic, including dining room flow, outdoor dining, and seamless curbside pickup. Whether you are in the initial buildout stage or considering a facelift for your existing concept, join us to learn how experienced pros make every visual element in your restaurant — art, color, decor, lighting, and millwork — enhance the guest experience and the aesthetic of your concept.

Meet Zulema Gonzales. She and her siblings operate La Mexicana in the Montrose district of Houston, where their immigrant parents transformed their neighborhood grocery store into a popular full-service Mexican concept nearly 40 years ago. The restaurant has evolved from tacos and a few tables to 130 seats with an expansive menu, a full bar, and an outside patio.

Loyal customers meet to enjoy authentic Mexican dishes, fresh margaritas, and all-day breakfast. "Using fresh ingredients, staying true to original family recipes, and caring for your staff is how my parents taught me to run the business," says Zulema.

A well-established carry-out business and active community following helped La Mexicana survive the pandemic. "We rotated staff but didn't need to furlough anyone," says Zulema, adding, "and when we needed to fully operate again, all staff members came back." While Zulema and her family have put a second unit on hold in light of the current market, the concept enjoys brisk daily business, a popular Sunday brunch, and the involvement of the entire family — including the parent founders — in its operations.

Sisters Shila Morris and Kay Salerno were 17 and 10, respectively, when their parents bought a small breakfast cafe in Truckee California. They had no way of knowing that the lessons learned growing up in the business would lead them to grow and refine "Squeeze In" into the successful 11-unit restaurant concept it is today.

"You get into the business because of your love of cooking and connecting with others," says Shila, adding, "but it wasn't until we implemented systems and procedures that we were able to maintain consistency and successfully replicate."

In this episode, we learn how a combination of award-winning omelets, eccentric decor from community thrift stores, customers referred to as "egghead nation" and served by an engaged staff known as the "tribe" created a breakfast/lunch concept that has successfully expanded throughout Nevada and into Idaho and Texas.

"The pandemic presented an overnight 85% drop in revenue and really tested our creativity," says Kay; however, quick adjustments to menu and marketing resulted in some amazing events. YouTube "cook-alongs" and their make-at-home Mimosa kits, along with an extremely successful meal sponsorship program for health care workers helped keep customers and staff engaged.

The sisters are enjoying remarkable growth through franchising, and are pleased to allow families the opportunity to make a living with a high quality of life as Squeeze In franchisees. They plan to continue selecting their franchisees based on their fit with the culture and values of the concept.

"Happy Guest, Happy Associates, Everyday" aren't simply words to work by, but a way of life at Squeeze In. Shila and Kay are brilliant operators who have demonstrated how to properly shift from working in their business to working on their business.

This episode is a "must listen" for all those planning to open or expand their restaurant concept. This is how you do it!

Meghan Collins' and Holly Scott's surgeon father decided a small family-operated bakery/cafe could be a success. The physician's vision became a 4,400 sq. ft. full-service restaurant.

The sisters opened Megg's Cafe 11 years ago in Temple, Texas with a commitment to promote local farmers and use the freshest ingredients in their trendy casual breakfast and lunch menus.

In this episode, Meghan and Holly share the ups and downs of their early years as they hustled to keep up with the demands of working "on" the business while working "in" the business daily. They explain the importance of proper accounting procedures, inventory control, and operational systems.

Certainly, systematizing the concept while running the business was no mean feat; but once accomplished, it ensured smooth operations and menu and service consistency.

While the pandemic has forced Meghan and Holly to revisit their menu, hours of operation, and staffing, Megg's Cafe continues to offer signature on-site baked goods, specialty drinks, and a popular Sunday brunch that attracts guests from throughout central Texas. Consummate hosts, the sisters are considering shortening their loyal customers' Sunday drive, with possible expansion of the concept in Waco or Georgetown, Texas.

With the purchase of a hot dog cart in Tijuana, Frank Mendoza began selling and branding his Mexican sushi in San Diego California. A successful HVAC mechanic, Frank's passion for food and hospitality took his sushi cart to various locations around the city, as he developed a loyal following.

At one point, he was shut down by the police for lack of proper permits. Undaunted, he gradually learned the ropes of the restaurant business and began the journey to operating three units of his popular concept -- a long way from serving guests from his front porch on days off.

In this episode, Frank shares what he refers to as "a most unlikely restaurant success story," illustrating where determination, willingness to learn, and passion for delighting the guest can take you.

As customer demand for food safety and convenience grows, so does demand for menu transparency. From their offices in the heart of North Carolina's Research Triangle, Lisa Eberhart and Randy Lait provide independent restaurant operators nutrition programming services, as well as recipe consistency to optimize operations, product management, inventory control and expansion.

In this episode, Lisa and Randy share what 40 years' foodservice and hospitality experience has taught them about product management and menu analytics.

Identifying allergens and calories is just the start. In this era of expanding takeaway, delivery, and food-retailing restaurant business, guests seek improved packaging and nutritional labeling. The need for affordable accurate menu analytics has never been greater.

The good news, says Lisa and Randy, is it is not out of reach - even for the small independent operator.

Lance Fegen combined his tremendous culinary talent and lifelong interest in surfing to create a way of life that successfully serves him and his growing following of customers. His latest concept "Fegen's" is a casual, neighborhood restaurant and bar offering fresh seafood and traditional Italian favorites. Lance and his partners seized an opportunity during the recent pandemic to take over a closed restaurant in a well-established location and revitalize it with this new concept.

In this episode, we learn how Lance's experience exploring the world's most exotic surfing spots influenced his view of food and the restaurant lifestyle. He explains how this lifestyle guides his selection of ingredients and menu items, and his relationship with guests and staff. He says his belief of "being in the moment" has increased his ability to focus on what really matters in the restaurant business and in life.

Learn how Lance and his team have bonded to create a culture that has fostered success and quality of life for their business, for themselves, and their community.

Ronnie and Linda Nguyen met as students at the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management. When they married, armed with their hospitality business education, a passion for authentic cuisine, and recipes from a grandmother's food cart in Vietnam, they launched Roostar Vietnamese Grill, their first restaurant.

Their success comes from a focused menu, a commitment to consistency, a dedicated work ethic, continuous brand development, and a commitment to a positive work environment that supports their team.

In this episode, learn how Ronnie's and Linda's approach to team building has helped them maintain a culture of success while not only succeeding through the recent pandemic but expanding. They discuss how technology helps them select, train, and schedule labor as well as manage product inventory and monitor revenue. They also share their unique approach to community marketing, including social media, which has resulted in a growing customer base.

With the recent opening of their third location behind them, Ronnie and Linda look forward to a bright future of continued expansion and business and personal growth.

How does a Kolache bakery concept with locations in a small college town successfully develop a wholesale distribution program currently serving more than 200 retail grocery stores? In this episode, first-time restaurant owners Rolf and Melissa Larson tell their story of how an idea and a family recipe became Kolache Rolf, a small counter-service bakery serving fresh Kolaches, coffee, and breakfast sandwiches.

Listen as they share what they learned through the process of concept development, initial opening, and the challenges of daily operations. Rolf and Melissa started distributing samples to grocers and soon were preparing products at their units for wholesale distribution, with daily delivery to keep up with growing retailer demand.

Now with a 5,000 sq. ft. production facility nearing completion, Rolf and Melissa are working on plans to expand retail grocer distribution, as well as grow their business via the restaurant, hotel, and health-care markets.

Combine a passion for food and hospitality with youthful drive and energy. Add years of culinary and restaurant operations experience and expertise.

Meet Chef Omar Pereney and his remarkable success story.

While still in his early teens, Omar's love for cooking led him to work in restaurants in Caracas, Venezuela, where he grew up. A gifted chef with an engaging personality, Omar soon became a television cooking show sensation in Latin America.

At 19, he was executive chef of a fine-dining seafood restaurant in Mexico City, the same year he accepted an opportunity to move to America. Today, in his mid-20s, Omar is principle of Culinary Matters, a premier restaurant consulting group that advises independent restaurant operators throughout the U.S.

In this episode of the Corner Booth, Omar shares his story and his vision of the restaurant industry going forward. He discusses culinary trends and menu development, and the myriad challenges facing independent restaurant operators today, including staffing, purveyor selection, marketing, and how technology is changing back-of-the-house operations.

Join us for an entertaining and informative conversation on the direction of the restaurant business with an enthusiastic culinary and operations prodigy who believes the best is yet to come.

Many operators believe a menu needs to be focused. Consultants will tell you that offering too many cuisines is a recipe for failure. First-time startup restaurant owner Matthew Mitchell, a young former pharmaceutical industry executive, thought differently.

As the name suggests, his concept Travelers' Table- reflects his passion for the many international cuisines he experienced in his world travels. At his hip casual full-service restaurant, guests will find Asian, South American, and Mediterranean culinary influences blended with nouveau-American offerings.

In this episode, Matthew explains how he planned this unique concept and staged its opening. He also discusses how to manage a diverse menu in the kitchen, maximize productivity with staff cross-training,  and leverage community marketing to build a loyal following. 

Soon you will be able to learn more about him and his concept on the Food Network. Tune in to this episode of the Corner Booth to hear his story now!

INDEPENDENT RESTAURANT OPERATORS MATTER!!! is the message delivered by Emily Williams Knight, Ed.D. during this episode of the Corner Booth. Dr. Knight has recently accepted the position of Chief Collaboration Officer and EVP of Industry Relations for the National Restaurant Association. Coming off a very successful couple of years as the CEO of the Texas Restaurant Association and managing its membership through the COVID-19 pandemic, Emily has developed a keen understudying of the issues of the independent restaurant owner. Listen as she shares her thoughts of how the NRA can better serve all of us. This insightful conversation covers her comments on the challenges facing the independent operator and changes coming to the industry… a must listen!

John Buchanan joined Chicago-based Lettuce Entertain You Enterprises 42 years ago, and his continuing respect for the organization assures him he made a good choice. In his successful career with the 120-unit restaurant group, John progressed from unit management to systems development to establishing the company's Human Resource department, and then creating the Lettuce Entertain You Consulting company.

Says John, "Overtime laws, regulations, and consumer trends change; however, a corporate culture based on the importance of fairness and purpose doesn't. While people visit restaurants for food and beverage, they return because the company has paid attention to staff selection, training, and ongoing development. It is a people business.

John is bullish on today's independent restaurant marketing, and feels operators can set themselves apart with passion, creativity, and adaptability. Through years of consulting, he has found that many concept founders do not become the best leaders; however, John feels that as long as owners remain open to professional development, they can be coached. In John's office hangs a sign with the message: Think you can? Think you can't? Either way you are right."

Restaurant industry veteran Gary Adair had no way of knowing the part-time job he took at a local steakhouse 40 years ago would lead him down a path to a stellar career. Gary is the successful owner-operator of multiple casual dining concepts in Houston, who works with his children to whom he has instilled the family business culture of teamwork and focus on the guests experience.

"Trust your people, but put your faith in your systems" says Gary, who has remained loyal to his deliberate approach to business forged when he opened his first restaurant, Skeeter's, which Gary coins a neighborhood "Burger Joint" that fulfilled his desire to create a fun family concept. In spite of Skeeter's initial success, Gary did not rush into expansion. Instead, he maintained his commitment to developing his leadership team and fine tuning his systems before launching a second location.

In this episode, Gary discusses the challenges of operating multiple concepts, and how to leverage current technology and operational systems to create consistency while maintaining individual brand identity. He also walks listeners through how to expand your restaurant business via methodical acquisition, as he did with his purchase of a well-established multi-unit Mexican restaurant concept.

In this episode, Mike Shine, owner of Frank's American Revival, shares his storied restaurant career and decades of successful operations and consulting experience. Listen in to hear his views on unit management's best practices, how to use technology to streamline operations, and generate weekly reports that keep you on top of your business.

Mike began his restaurant management career as a young man at Sirloin Stockade, and American family-style-all-you-can eat buffet steakhouse. This led him to a ground floor opportunity with Godfather's Pizza. After successfully opening 45 locations in Texas and Oklahoma, Mike began assisting other franchisee's with their operations, launching an exciting 20-year consulting career. He has assisted many independent restaurant owners with opening, operations and expansion, development of commissary kitchens, and preparing restaurant product lines for retail sales.

Mike is a former president of the Texas Restaurant Association. He believes in the value of an active State Restaurant Association membership, and explains how the industry networking it affords can boost your success.

From behind the counter of his downtown deli, Berge Simonian saw the growing line of returning health-conscious guests and became convinced a fast-casual concept offering fresh consumer-customizable salads and healthy branded dressings could be expanded nationally. Berge opened the first Salata in 2005, and soon engaged the services of a restaurant franchise attorney and operations specialist to assist with its expansion. In this episode, Berge discusses franchising as a growth strategy for the independent restaurant operator. He explains why it is important occasionally to "apply the brakes" on rapid expansion to ensure smooth operations and consistent quality. Today, 15 years later and 90 units strong, Salata is focused on the current industry challenges of labor and market penetration, while eyeing expansion opportunities in airports, campuses, and other non-traditional locations. Berge shares his story!

In 1975, with the help of two friends and $18,000.00, Arthur Gordon moved into a building in Raleigh, NC to open his dream restaurant, Irregardless Cafe, the first vegetarian restaurant in the region. In this episode, we learn how Arthur led with passion and followed his bliss to create this highly successful single-unit concept. He shares his approach to managing staff that has led to 30 years' continuous employment for a number of his staff, and respect in the community. After a fire in 1994 closed the cafe for nearly a year, Arthur kept on payroll a significant number of staff, who agreed to volunteer their time at a local nonprofit. Irregardless Cafe has maintained its plant-based menu while accommodating all guests by also offering selected non-vegetarian items. After selling his restaurant last year, Arthur continues to follow his bliss by keeping a hand in hospitality and serving Raleigh from his Well Fed Community Garden.

Shawn worked at his grandfathers breakfast restaurant in his teens. Later he read the proverbial writing on the wall and realized the restaurant business was a better fit for him than law school. In this episode Shawn, explains how he leveraged RestaurantOwner.com and Restaurant Startup & Growth magazine to compliment his own marketing savvy and create his winning concept. Cali Comfort is a popular Southern California family-friendly BBQ sports-themed restaurant with catering and special events. His guests are undoubtedly happy he chose the restaurant business over the practice of law. We sure are!

Russell Ybarra says "I must have been born with a taco in my hand." He started working at his family's restaurant at a young age, where his father taught him the importance of quality and how operating a central kitchen can help maintain it consistently. In 1993, Russell gambled on a risky location (where four previous restaurant concepts had failed) to open his first Gringos Mexican Kitchen. In this episode, Russell shares his early experiences, the story behind his business's core values, and how creating a "community" of key staff members paved the way for his successful 20-unit company.

Levi Goode got his start in the restaurant business when he was handed the reins of his father's successful BBQ restaurant concept. Staying true to his family's values while keeping up with the market, Levi grew Goode Co. BBQ and created successful seafood and Mexican concepts, to boot. In this episode, hear Levi's story about how he built his 40-year-old company and how he has successfully employed commissary kitchens to streamline production and maintain consistency and profitability.

After a successful career with Dell computer in Austin Texas, Lee and Tracey Gwinn moved their family back home to Alexandria Louisiana and purchased a small neighborhood restaurant from a friend. With no previous experience, Lee became a quick student of the business while working to manage the daily operation. Lee moved his concept "Spirits" into a much larger freestanding space increasing revenue by 33%! Listen as he discusses his approach to management, team building, community marketing and maintaining relevancy in a competitive environment.

Doug Brooks joined Chili's Bar & Grill when there were only two units. In this episode, he shares his inspiring story of how he rose from manager trainee to president to CEO of multinational Brinker International, Inc. In his brilliant career, Doug has developed successful restaurant industry leaders and has managed many well-known brands. He presents his views on the ever-changing marketplace, the challenges facing the industry, and the advantages of being an independent concept. He also shares his thoughts on how Chili's, in its original concept, would be successful today.

Geologist-turned-successful restaurant entrepreneur, Tracy teamed with her husband, Jame Beard award recipient, Hugo Ortega to launch and operate Backstreet Cafe, Hugo's, Caracol, and Xochi. Tracy tells the story of her concepts' development and growth, and her approach to managing people and maintaining a successful brand. With 36 years in the business, Tracy explains how her concepts remain relevant in an ever-changing marketplace.

Johnny Carrabba, creator of Carrabba's Italian Grill, Grace's and Mia's is a tremendous restaurant industry success story! Listen as he discusses his early days, Carrabba's concept development, working with family, and setting the foundation for expansion. Johnny tells us why after partnering with a national public company he chose to become an independent operator again. Johnny shares his steps for management and staff retention, maintaining product quality and consistency in operations.

Chris tells his personal story of restaurant experience, including how he switched from years working with a full-service national casual chain to developing his own concept and becoming a successful independent restaurant owner. He shares his thoughts on the challenges facing today's independent operators and explains why he chose franchising as his vehicle for growth.

Philipp Sitter shares his story of how serving beer with homemade sausage to guests at his father's car wash formed the foundation for their initial beer garden concept! Today, while not yet 30... he operates his award-winning Kings Beirhaus along with his new breakfast-lunch creation, Egghaus Gourmet.

Learn how a love for Texas and Louisiana cuisine, and a little budget turned into a small Po-boy, Gumbo and Beer cafe. Brooks tells us the steps he took that made BB's Cafe the ten unit full menu casual restaurant company it is today. Listen to how people, product and procedures created a winning formula for him.

Jackie discusses why she left her successful construction business to follow her passion and open the Silver Sycamore! Listen to how her tea room became a full menu cafe and led to an event center business with a Bed and Breakfast. Now, Jackie tell us about her plans to expand her coffee concept, Sycamore Grounds.