
Webinar/Podcast
Berge Simonian Owner/Founder of Salate, a Health-Conscious Fast-Casual Concept
Welcome to the Corner Booth!
Join hosts Chris Tripoli and Barry Shuster and their guests for a podcast for anyone who is starting a restaurant business, growing an independent restaurant business, or dreaming about starting an independent restaurant business.
Learn from successful restaurateurs who share their stories WHY they got into the business and HOW they created and built their winning concepts.
Corner Booth is a production of RestaurantOwner.com and its official magazine, Restaurant Startup & Growth.
So grab your favorite beverage, have a seat, and listen in!
From behind the counter of his downtown deli, Berge Simonian saw the growing line of returning health-conscious guests and became convinced a fast-casual concept offering fresh consumer-customizable salads and healthy branded dressings could be expanded nationally. Berge opened the first Salata in 2005 and soon engaged the services of a restaurant franchise attorney and operations specialist to assist with its expansion. In this episode, Berge discusses franchising as a growth strategy for the independent restaurant operator. He explains why it is important occasionally to "apply the brakes" on rapid expansion to ensure smooth operations and consistent quality. Today, 15 years later and 90 units strong, Salata is focused on the current industry challenges of labor and market penetration, while eyeing expansion opportunities in airports, campuses, and other non-traditional locations. Berge shares his story!