Marketing the Positive Guest Service Experience
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Mystery Shopper Reports
Surveys reveal that over 90% of dissatisfied customers don't complain. All too often they leave and don't return. Do you really know what your restaurant looks like from the eyes of a guest? One way to find out is to employ mystery shoppers. Use this 70-point shopper report to evaluate your restaurant's ...
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SERVICE: The Real Product of Your Restaurant - You Know It, So Do Your Customers
The Irony of service is that while it seems elusive and intangible, it is the lifeblood of the restaurant industry. To succeed in any restaurant, you need to do more than say the word, you need to embrace, understand and communicate what good service means to your people. You need to figure out some ...
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Restaurant Marketing Promotion Tracking Template
Many restaurants spend from 2-4% of revenue on marketing. The most successful ones track their promotions so they "know" which ones work and which don't. Use this template so you can concentrate your efforts and dollars on your most productive marketing activities.
