Determining Menu Prices

The Importance of Cost Control

  • Article
    Menu Engineering Basics: How to Make Your Menu Your Top Salesperson

    Your menu is much more than a decorative price list. The menu is your most powerful merchandising tool. Everything that makes your restaurant special and profitable flows from the pages of your menu. Learn how to make your menu a much more effective sales and profit building tool.

  • Download
    Menu Price Increase Calculator

    As the cost of food, labor, and other expenses continue to rise, restaurant owners are facing the difficult decision of whether or not to raise prices.

  • System
    Menu Costing

    Knowing what each of your menu items costs to prepare is one of the most basic yet overlooked aspects of running a profitable restaurant. Costing out your menu can be an arduous task, but you must know your menu cost before you can make intelligent decisions on cost-cutting, price increases or other ...

  • Online Course
    Menu Costing Basics

    Knowing what each of your menu items costs to prepare is one of the most basic yet overlooked aspects of running a profitable restaurant. Costing out your menu can be an arduous task, but you must know your menu cost before you can make intelligent decisions on cost-cutting, price increases or other ...

  • Download
    Menu Engineering Worksheet

    Menu engineering is one of the most profitable exercises any operator can engage in. Use this powerful and fully automated tool to assess the profitability of your menu items based on their food cost, selling price, gross margin and popularity.

  • Download
    Menu Cost Worksheet

    This Microsoft Excel worksheet is used to list and calculate the cost of ingredients for each menu item.

  • Training Video
    Be Good, Not Cheap

    Your customers are willing to pay a premium for a consistent, quality guest experience. Dining decisions are rarely based on price alone and your customers probably don't remember what they spent after they leave your restaurant. They DO remember whether or not they liked the experience. Don't race ...

  • Article
    The Price is Right (Right?) When and How to Raise Menu Prices

    Rising costs and changing market forces are driving inflation. Today, it is rarely a question if you will be increasing your menu prices, but rather when and how.