How to Prevent Gift Certificate Fraud & Abuse by Chuck Gohn Gift certificates can be an excellent source of sales, cash flow and profit. It can also be a source of fraud, abuse and an administrative hassle. Learn how to add safeguards and controls to make your gift certificate program . . .. . . . more >>
How to Tap Into the Growing Tourist Market by Diana Lambdin Meyer With travel outside the United States still soft, you might find more out-of-town folks visiting your area than ever before. Even if you don't operate in a typical tourist destination, such as the mountains or beach, you can build your business with vacationers if you make the right local contacts and build a little unique, regional appeal into your menu and concept. . . . more >>
The Power of Suggestion: Boosting Wine-by-the-Bottle Sales by Joyce Angelos Walsh Sure, your cost is typically lower on glass wine, but you tend to take more dollars to the bank with bottles. Also, bottles increase server and bartender interaction with guests, which can drive up check averages. While a server is opening and serving a bottle, he can interact with guests, make menu suggestions, and create opportunities for further sales. . . . more >>
How to Make a Good Impression with Outdoor Signage by Patricia Luebke Your restaurant sign does so much more than announce the name of your
restaurant. Your sign can hinder or help you attract new customer. Find out how to maximize the value of your exterior signage. . . . more >>
AUDIO: How to Outwit, Outmaneuver and Outmarket Your Most Formidable Competitors In 1994, Kamron Karrington purchased a run down pizza restaurant doing a dismal $3,000 of sales per week. Three years later that same restaurant chalked up sales of $1,600,000. In this program, Kamron shares some of the strategies and tactics he used to accomplish this amazing feat and how they can be applied to any restaurant. . . . more >>
Promote Your Restaurant Through Ad Specialties:
They're the Little Things That Count by Patricia Luebke "Ad specialties" are items such as pens, hats, calendars or T-shirts with your restaurant's name, logo and sometimes address, phone number or Web site URL printed on them. No matter how small your restaurant, promo specialties are within your budget. . . . more >>
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