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Marketing continued

Displaying Matches 97 thru 110 of 110 Found.  BACK

How Coupons Create Customers
by Jennifer Foss
How Coupons Create CustomersDiscounting can be a powerful and effective marketing method, but if done improperly, it can also sabotage your efforts to acquire good customers. What to consider before offering discounts and coupons to drive new business . . . more >>


How to Market Your Restaurant From the Inside Out
By Patricia Luebke
How to Market Your Restaurant From the Inside OutIn a restaurant, your best chances for future business comes from your existing customers. Whether your goals are to build repeat business or to increase check averages, learn how you can advertise, promote, and sell within your four walls in ways that are affordable, effective, and will yield a good return on expense and effort. . . . more >>


How to Increase Sales and Promote Your Startup with Retail Space
by Diana Lambdin Meyer
How to Increase Sales and Promote Your Startup with Retail SpaceA number of restaurants have increased their income by adding retail sales to the menu. Here are a few tips and techniques on how to merchandize and sell shirts, caps, artwork, and more to boost revenue and promote your business. . . . more >>


How to Use Gift Cards to Boost Sales & Cash Flow
by Joe Erickson
Gift card can boost your cash flow and increase guest loyalty. But not all gift cards are created equal. Before you jump on the gift card band wagon make sure you have all the facts to get the best gift card program for your restaurant. . . . more >>


Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community Relations
by Diana Lambdin Meyer
Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community RelationsIf "86-ing"otherwise good food at the end of a shift causes you to grit your teeth while you're fighting for every penny, take some solace in that you're not alone. But rather than literally washing those dollars down the drain or tossing them in the trash, consider establishing a partnership with area homeless shelters and food pantries. . . . more >>


How to Dramatically Increase the Odds Your Direct Mail Gets Opened
by Bill Myers
How to Dramatically Increase the Odds Your Direct Mail Gets OpenedIf you want to significantly increase the chances of your direct mail offers being opened, follow the 'lumpy letter' strategy. Read about it and view a video with details in this article. . . . more >>


Working With Local Charities to Build Business and Respect in the Community
by Patricia Luebke
Working With Local Charities to Build Business and Respect in the CommunityThere are plenty of good reasons to become involved with charitable activities, and giving back to the community is one of the best. . . . more >>


Tuning in Your Customers
by Patricai Luebke
Tuning in Your CustomersHow to get "Radio Active" to heat up your startup restaurant. An in depth look at radio advertising . . . more >>


How to Prevent Gift Certificate Fraud & Abuse
by Chuck Gohn
Gift certificates can be an excellent source of sales, cash flow and profit. It can also be a source of fraud, abuse and an administrative hassle. Learn how to add safeguards and controls to make your gift certificate program . . .. . . . more >>


How to Tap Into the Growing Tourist Market
by Diana Lambdin Meyer
How to Tap Into the Growing Tourist MarketWith travel outside the United States still soft, you might find more out-of-town folks visiting your area than ever before. Even if you don't operate in a typical tourist destination, such as the mountains or beach, you can build your business with vacationers if you make the right local contacts and build a little unique, regional appeal into your menu and concept. . . . more >>


The Power of Suggestion: Boosting Wine-by-the-Bottle Sales
by Joyce Angelos Walsh
The Power of Suggestion: Boosting Wine-by-the-Bottle SalesSure, your cost is typically lower on glass wine, but you tend to take more dollars to the bank with bottles. Also, bottles increase server and bartender interaction with guests, which can drive up check averages. While a server is opening and serving a bottle, he can interact with guests, make menu suggestions, and create opportunities for further sales. . . . more >>


How to Make a Good Impression with Outdoor Signage
by Patricia Luebke
How to Make a Good Impression with Outdoor SignageYour restaurant sign does so much more than announce the name of your restaurant. Your sign can hinder or help you attract new customer. Find out how to maximize the value of your exterior signage. . . . more >>


AUDIO: How to Outwit, Outmaneuver and Outmarket Your Most Formidable Competitors
AUDIO: How to Outwit, Outmaneuver and Outmarket Your Most Formidable CompetitorsIn 1994, Kamron Karrington purchased a run down pizza restaurant doing a dismal $3,000 of sales per week. Three years later that same restaurant chalked up sales of $1,600,000. In this program, Kamron shares some of the strategies and tactics he used to accomplish this amazing feat and how they can be applied to any restaurant. . . . more >>


Promote Your Restaurant Through Ad Specialties: They're the Little Things That Count
by Patricia Luebke
Promote Your Restaurant Through Ad Specialties:
They're the Little Things That Count"Ad specialties" are items such as pens, hats, calendars or T-shirts with your restaurant's name, logo and sometimes address, phone number or Web site URL printed on them. No matter how small your restaurant, promo specialties are within your budget. . . . more >>


Displaying Matches 97 thru 110 of 110 Found BACK 

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