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Marketing continued

Displaying Matches 73 thru 96 of 103 Found.  BACK NEXT

Restaurant Marketing Ideas That Work!
Restaurant Marketing Ideas That Work!We recently conducted a survey in which we asked our members to tell us about their greatest marketing accomplishments. We were amazed at some of the creative ideas they came up with to increase their sales and promote their restaurant. Here are some of their responses . . . more >>


AUDIO: Public Relations - Why It's Better Than Advertising & How to Get More of It
There was a time when a good reputation alone was enough to create and maintain a successful restaurant. Those times, however, are long gone. More than ever before, positive public awareness is vital to a restaurant's success. Learn how to use public relations to enhance public awareness & drive more customers to your restaurant through PR . . . more >>


DOWNLOAD: Catering/Banquet Sales & Marketing Scorecard
DOWNLOAD: Catering/Banquet Sales & Marketing ScorecardFor a sales person to be successful they need tools and resources to help them promote your business. The Catering/Banquet Sales & Marketing Scorecard provides your sales staff with a simple tool to track the progress and success in turning contacts into sales. . . . more >>


DOWNLOAD: Catering/Banquet Telemarketing Script
DOWNLOAD: Catering/Banquet Telemarketing ScriptSuccessful caterers know how important it is to get to the "decision-maker" when it comes to making sales calls. Having a telemarketing call script helps in getting past the receptionist and to the people responsible for booking catered events. . . . more >>


AUDIO: How to Turn New Movers Into Regular Customers
AUDIO: How to Turn New Movers Into Regular CustomersWhen people move to a new city they have no dining patterns and no favorite restaurant. In fact, new residents are 5 times more likely to become loyal regulars than established residents. Learn how to conduct highly targeted, low cost marketing to reach and turn "new movers" in your area into regular customers at your restaurant. . . . . . more >>


How to Handle "Guests From Hell"
by Jim Laube
How to Handle "Complaining customers" are not "guests from hell." One's a potential threat, the others is actually doing you a favor. You need to tell the difference and do what's right for you, your people and your bottom-line. . . . more >>


How to Get Discounts of Up to 90% When Buying Advertising for Your Restaurant
by Jerry Minchey
A retired ad salesman, says "almost ALL restaurants paid me two to ten times more for their ads than what I was willing to sell them the ad for." In this article he reveals how to get the really big discounts when buying ads. . . . more >>


Restaurant Press Release Creator
Press releases can be a fabulous tool for promoting your restaurant, IF they are properly written and presented. Use this instant press release creation tool to create compelling press releases for your restaurant. . . . more >>


AUDIO: Marketing Best Practices of Independent Operators
AUDIO: Marketing Best Practices of Independent OperatorsListen to 3 successful operators, who have spent many years learning, implementing and testing a broad variety of marketing strategies and tactics in their own restaurants, reveal, in detail, their most successful & profitable marketing practices. . . . more >>


Planning Successful Menu Promotions
by Patricia Luebke
Planning Successful Menu PromotionsAn integrated menu promotion can boost sales, attract new customers and help you take advantage of seasonal foods. . . . more >>


ONLINE CALCULATOR: BOGO Discount Profit Calculator
ONLINE CALCULATOR: BOGO Discount Profit CalculatorUse this online calculator to quickly and easily project the break-even and profit potential of any Buy 1 Get 1 Free (BOGO) or Buy 1 get Another 1/2 Price discount promotion. . . . more >>


DOWNLOAD: Donation Tracking Form
DOWNLOAD: Donation Tracking FormRestaurants are constantly bombarded with requests for donations to a variety of charities and fundraisers. Unless you have a system for tracking these commitments, you'll end up an easy target for an ever-increasing number of causes. . . . more >>


SPECIAL REPORT: How To Turn New Movers Into New Money For Your Restaurant
by Michael Attias
SPECIAL REPORT: How To Turn New Movers Into New Money For Your RestaurantWhen people move to a new city they have no dining patterns and no favorite restaurant. Learn how to conduct highly targeted, low cost marketing to reach and turn "new movers" in your area into regular customers at your restaurant. . . . more >>


How to Cater to Kids (& why it can be very good for business)
by Pat Morris
A number of chains understand the size and importance of the kids market and they are rewarded with more sales and profit. Learn how independent restaurants can also appeal to kids with alternative methods to draw family business with other than "Kids Eat Free" . . . more >>


How to Handle Media Relations During a Crisis
by Patricia Luebke
How to Handle Media Relations During a CrisisYou don't have to search very far in any newspaper to find restaurant owners who suddenly and unexpectedly find themselves in the news. Learn how to respond to keep these issues from negatively impacting your restaurant. . . . more >>


10 Ways to Build Check Averages and Profitability
by Patrica Luebke
10 Ways to Build Check Averages and ProfitabilitySuccessful operators have to plan ways to increase check averages while increasing sales of the most profitable items. Here's how to price and promote your on- and off-menu offerings to leave the customer with the sense that he received value. . . . more >>


Get the Word Out: Preopening Media Relations for Startup Restaurants
by Patricia Luebke
Get the Word Out: Preopening Media Relations for Startup RestaurantsA media relations campaign is one of the most cost-effective forms of marketing available to any business. Here are some tips on how to harness the power of the media to your advantage, so you can see your restaurant splashed across the pages of your local newspapers, regional magazines, and featured on your community's television and radio stations. . . . more >>


How Coupons Create Customers
by Jennifer Foss
How Coupons Create CustomersDiscounting can be a powerful and effective marketing method, but if done improperly, it can also sabotage your efforts to acquire good customers. What to consider before offering discounts and coupons to drive new business . . . more >>


How to Market Your Restaurant From the Inside Out
By Patricia Luebke
How to Market Your Restaurant From the Inside OutIn a restaurant, your best chances for future business comes from your existing customers. Whether your goals are to build repeat business or to increase check averages, learn how you can advertise, promote, and sell within your four walls in ways that are affordable, effective, and will yield a good return on expense and effort. . . . more >>


How to Increase Sales and Promote Your Startup with Retail Space
by Diana Lambdin Meyer
How to Increase Sales and Promote Your Startup with Retail SpaceA number of restaurants have increased their income by adding retail sales to the menu. Here are a few tips and techniques on how to merchandize and sell shirts, caps, artwork, and more to boost revenue and promote your business. . . . more >>


How to Use Gift Cards to Boost Sales & Cash Flow
by Joe Erickson
Gift card can boost your cash flow and increase guest loyalty. But not all gift cards are created equal. Before you jump on the gift card band wagon make sure you have all the facts to get the best gift card program for your restaurant. . . . more >>


Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community Relations
by Diana Lambdin Meyer
Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community RelationsIf "86-ing"otherwise good food at the end of a shift causes you to grit your teeth while you're fighting for every penny, take some solace in that you're not alone. But rather than literally washing those dollars down the drain or tossing them in the trash, consider establishing a partnership with area homeless shelters and food pantries. . . . more >>


How to Dramatically Increase the Odds Your Direct Mail Gets Opened
by Bill Myers
How to Dramatically Increase the Odds Your Direct Mail Gets OpenedIf you want to significantly increase the chances of your direct mail offers being opened, follow the 'lumpy letter' strategy. Read about it and view a video with details in this article. . . . more >>


Working With Local Charities to Build Business and Respect in the Community
by Patricia Luebke
Working With Local Charities to Build Business and Respect in the CommunityThere are plenty of good reasons to become involved with charitable activities, and giving back to the community is one of the best. . . . more >>


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