Displaying Matches 73 thru 96 of 102 Found. BACKNEXT
AUDIO: Public Relations - Why It's Better Than Advertising & How to Get More of It There was a time when a good reputation alone was enough to create and maintain a successful restaurant. Those times, however, are long gone. More than ever before, positive public awareness is vital to a restaurant's success. Learn how to use public relations to enhance public awareness & drive more customers to your restaurant through PR . . . more >>
DOWNLOAD: Catering/Banquet Sales & Marketing Scorecard For a sales person to be successful they need tools and resources to help them promote your business. The Catering/Banquet Sales & Marketing Scorecard provides your sales staff with a simple tool to track the progress and success in turning contacts into sales. . . . more >>
DOWNLOAD: Catering/Banquet Telemarketing Script Successful caterers know how important it is to get to the "decision-maker" when it comes to making sales calls. Having a telemarketing call script helps in getting past the receptionist and to the people responsible for booking catered events. . . . more >>
AUDIO: How to Turn New Movers Into Regular Customers When people move to a new city they have no dining patterns and no favorite restaurant. In fact, new residents are 5 times more likely to become loyal regulars than established residents. Learn how to conduct highly targeted, low cost marketing to reach and turn "new movers" in your area into regular customers at your restaurant. . . . . . more >>
How to Handle "Guests From Hell" by Jim Laube "Complaining customers" are not "guests from hell." One's a potential threat, the others is actually doing you a favor. You need to tell the difference and do what's right for you, your people and your bottom-line. . . . more >>
Restaurant Press Release Creator Press releases can be a fabulous tool for promoting your restaurant, IF they are properly written and presented. Use this instant press release creation tool to create compelling press releases for your restaurant. . . . more >>
AUDIO: Marketing Best Practices of Independent Operators Listen to 3 successful operators, who have spent many years learning, implementing and testing a broad variety of marketing strategies and tactics in their own restaurants, reveal, in detail, their most successful & profitable marketing practices. . . . more >>
Planning Successful Menu Promotions by Patricia Luebke An integrated menu promotion can boost sales, attract new customers and help you take advantage of seasonal foods. . . . more >>
ONLINE CALCULATOR: BOGO Discount Profit Calculator Use this online calculator to quickly and easily project the break-even and profit potential of any Buy 1 Get 1 Free (BOGO) or Buy 1 get Another 1/2 Price discount promotion. . . . more >>
DOWNLOAD: Donation Tracking Form Restaurants are constantly bombarded with requests for donations to a variety of charities and fundraisers. Unless you have a system for tracking these commitments, you'll end up an easy target for an ever-increasing number of causes. . . . more >>
SPECIAL REPORT: How To Turn New Movers Into New Money For Your Restaurant by Michael Attias When people move to a new city they have no dining patterns and no favorite restaurant. Learn how to conduct highly targeted, low cost marketing to reach and turn "new movers" in your area into regular customers at your restaurant. . . . more >>
How to Cater to Kids (& why it can be very good for business) by Pat Morris A number of chains understand the size and importance of the kids market and they are rewarded with more sales and profit. Learn how independent restaurants can also appeal to kids with alternative methods to draw family business with other than "Kids Eat Free" . . . more >>
How to Handle Media Relations During a Crisis by Patricia Luebke You don't have to search very far in any newspaper to find restaurant owners who suddenly and unexpectedly find themselves in the news. Learn how to respond to keep these issues from negatively impacting your restaurant. . . . more >>
10 Ways to Build Check Averages and Profitability by Patrica Luebke Successful operators have to plan ways to increase check averages while increasing sales of the most profitable items. Here's how to price and promote your on- and off-menu offerings to leave the customer with the sense that he received value. . . . more >>
Get the Word Out: Preopening Media Relations for Startup Restaurants by Patricia Luebke A media relations campaign is one of the most cost-effective forms of marketing available to any business. Here are some tips on how to harness the power of the media to your advantage, so you can see your restaurant splashed across the pages of your local newspapers, regional magazines, and featured on your community's television and radio stations. . . . more >>
How Coupons Create Customers by Jennifer Foss Discounting can be a powerful and effective marketing method, but if done improperly, it can also sabotage your efforts to acquire good customers. What to consider before offering discounts and coupons to drive new business . . . more >>
How to Market Your Restaurant From the Inside Out By Patricia Luebke In a restaurant, your best chances for future business comes from your existing customers. Whether your goals are to build repeat business or to increase check averages, learn how you can advertise, promote, and sell within your four walls in ways that are affordable, effective, and will yield a good return on expense and effort. . . . more >>
How to Increase Sales and Promote Your Startup with Retail Space by Diana Lambdin Meyer A number of restaurants have increased their income by adding retail sales to the menu. Here are a few tips and techniques on how to merchandize and sell shirts, caps, artwork, and more to boost revenue and promote your business. . . . more >>
How to Use Gift Cards to Boost Sales & Cash Flow by Joe Erickson Gift card can boost your cash flow and increase guest loyalty. But not all gift cards are created equal. Before you jump on the gift card band wagon make sure you have all the facts to get the best gift card program for your restaurant. . . . more >>
Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community Relations by Diana Lambdin Meyer If "86-ing"otherwise good food at the end of a shift causes you to grit your teeth while you're fighting for every penny, take some solace in that you're not alone. But rather than literally washing those dollars down the drain or tossing them in the trash, consider establishing a partnership with area homeless shelters and food pantries. . . . more >>
Tuning in Your Customers by Patricai Luebke How to get "Radio Active" to heat up your startup restaurant. An in depth look at radio advertising . . . more >>
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