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Restaurant Marketing: Our Members' Best Practices In a recently conducted survey, our members shared ongoing restaurant marketing practices that were the most effective. While some of the practices listed were expected, we did uncover many new and creative marketing activities as well. . . . more >>
DOWNLOAD: Competitor Review With the economic slowdown, the always dynamic restaurant industry has become even more so. Like you, your competition is making changes. Here's a tool to find out what the other restaurants in your immediate market area are doing so you can develop strategies to compete with them more effectively. . . . more >>
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool Independent operators Gina Schubert & Jennie Cook would NEVER stop publishing their monthly customer newsletters. Find out what makes their newsletters so effective at creating loyal, repeat customers and everything you need to know to start doing it in your restaurant. . . . more >>
Restaurant Catering: How to Create A Marketing Action Plan by Michael Attias With typical catering check averages hovering at two hundred dollars or more, catering represents the best chance of making up for lost sales. Learn why more chain operations have big catering plans for 2010 and why you should too. . . . more >>
WEBCAST: Loyalty Programs for Independent Operators: How to Decide Whether You Need One in Your Restaurant Restaurant loyalty programs are gaining in popularity but many operators remain on the sidelines trying to determine whether a loyalty program will translate into more sales and profit or not. In this webcast, 3 RO.com members who are experienced loyalty program users discuss cost, ROI, which provider to choose and many other loyalty program issues . . . more >>
How to Make a Customer Newsletter Your Most Effective Marketing Tool With Jim Laube, Jenny Cook and Gina Schubert Newsletters can keep your restaurant top-of-mind for your customers like no other form of advertising can, including Web sites and other types of mailers. Advocates say they build relationships with guests second only to face-to-face interaction. Two experienced restaurateurs share tips and techniques on how to implement a successful restaurant newsletter. . . . more >>
Restaurant Marketing by Aaron Allen 80% - 90% of restaurant marketing budgets are spent trying to get a new customer to visit for the first time. This is the least effective place to spend your money. Find out what marketing techniques are working in the most successful restaurants in the country. . . . more >>
Industry Survey: Restaurant Loyalty Programs If you're planning on opening a restaurant you'll want to learn from the opening experiences of over 400 operators. These independents reveal, in detail, what it cost to open their restaurant as well as other highly insightful opening information. . . . more >>
The Power of Loyalty Programs: Tranforming Guests to Regulars by Patricia Luebke Smart operators know it always costs less to keep a customer than it does to find a new one. Look at your customers in terms of their long-term sales potential if they keep coming back again and again, not just what they may spend on one visit to your restaurant. Learn ways to turn casual guests into loyal, repeat customers. . . . more >>
Gift Certificate Marketing Survey If you're not selling gift cards or certificates you're probably missing out on an easy low cost way to improve your sales & profit. In the gift certificate survey our members reveal valuable, proven strategies they use to maximize their gift certificate sales and increase their cash flow. . . . more >>
10 Mistakes to Avoid on Your Restaurant's Web Site by Patricia Luebke Your restaurant's Web site is increasingly important to your marketing efforts. Your site is your salesperson who works every shift and never takes a day off. Take a look at these common mistakes and proven ways to adjust your site to avoid lost sales and damaging your image. . . . more >>
How to Use "Psychographics" to Tune In to Your Guests by Patricia Luebke Go beyond demographics and drill down to what is important to and reflects your prospective customers values, attitudes, opinions and lifestyle. Here's how to use psychographics to attract and retain guests. . . . more >>
WEBCAST: How to Use Social Media Sites to Communicate to Your Customers & Attract New Ones Twitter, Facebook, Flickr, Youtube are a sampling of the social media websites your customers are spending time on. Smart independent operators are going where their customers are & using them to stay in touch with their regulars & attract new customers to their restaurant. Best of all it's easy and FREE! . . . more >>
7 Sales-Busting Mistakes Many Independent Operators Make & How to Avoid Them By Jay Goldstein Independent operators are notorious for sabotaging their own success through lack of direction, poor communication and other deadly mistakes. Find out how to identify potential sales busting tendencies and how to execute a successful sales strategy. . . . more >>
How to Get More Repeat Business: Five Simple Steps to Retaining Customers by Kamron Karington Marketing expert Kamron Karrington reveals an "Automatic Customer Retention System" that can make you rich. This five step process will show you effective ways to make every guest feel special and dramatically enhance the odds they return to your restaurant again and again. . . . more >>
DOWNLOAD: Restaurant Gift Certificate Tracking Form Managing outstanding gift certificates for your restaurant can be a daunting task if you don't have a system in place. This spreadsheet form helps you track the certificates you sell, including amounts issued, redeemed, and remaining balances . . . more >>
How to Increase Your Restaurant's Takeout Business by Pat Morris Takeout is big business, and the players aren't just your typical Chinese food, pizza or fast food restaurants anymore. Today's takeout market transcends all style of restaurants. Learn how to take advantage of this ever growing market that can dramatically impact your sales and profitability. . . . more >>
DOWNLOAD: Competitor Pricing Survey If you want to know what price restaurant or bar customers will pay for your menu items, begin by finding out what your competition is charging. Use this form to collect and record prices your competors charge for simlilar food or bar menu items . . . more >>
Restaurant Marketing Ideas That Work! We recently conducted a survey in which we asked our members to tell us about their greatest marketing accomplishments. We were amazed at some of the creative ideas they came up with to increase their sales and promote their restaurant. Here are some of their responses . . . more >>
AUDIO: Public Relations - Why It's Better Than Advertising & How to Get More of It There was a time when a good reputation alone was enough to create and maintain a successful restaurant. Those times, however, are long gone. More than ever before, positive public awareness is vital to a restaurant's success. Learn how to use public relations to enhance public awareness & drive more customers to your restaurant through PR . . . more >>
Displaying Matches 49 thru 72 of 101 Found BACKNEXT
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