home | faq | join now | member login
  
Downloads | Business Plans | Discussion Forum | Testimonials | Contact Us | Members Only

Become a member & get immediate access to all of our resources.


Take a Free Tour


Who Should Join
Contributors
Download Resources
Member Benefits
Open a Restaurant
Privacy Policy
Success Stories
Terms of Use
Member Comments
FAQ



Financial Reporting Systems
Marketing Systems
People Systems
Operations Systems



Discussion Forum


Business & Financial
Business Plans
Restaurant Accounting
Food & Beverage
Staffing
Bar Management
Menu
Customer Service
Marketing
Social Media/Web 2.0
Startup & Growth
Technology



Online Seminars


RS&G Online
RS&G Archives
Online Seminars
Audio Programs
Discussion Forum
Download Library
Member Surveys
Recipe Mapping
Spanish Resources
Success Focus Videos
Videos & Webcasts
My Membership
Help



Checklist Generator
Online Staff Training
Prime Cost Wizard



Visit our Online Store.



Marketing continued

Displaying Matches 49 thru 72 of 113 Found.  BACK NEXT

Why Your Restaurant Needs to Be On Google Places and How To Get Started
by Natalia Morais
Why Your Restaurant Needs to Be On Google Places and How To Get StartedNew research has revealed that 97% of customers search for local businesses online! 97%!! You want to be where people are looking for restaurants in your area and that means Google Places. Here are step-by-step instructions to get started today! . . . more >>


How Foursquare Can Boost Customers & Sales in Your Restaurant
How Foursquare Can Boost Customers & Sales in Your RestaurantFoursquare is a rapidly growing location-based platform for mobile devices, similar to Facebook and Twitter, where users can post pictures, leave comments and reviews about a place or suggest things to do. The platform is easy to set up, free, and can help you increase sales. . . . more >>


Marketing Success: 3 Independent Operators Reveal How They Grow Sales & Profit In Their Restaurants
Marketing Success: 3 Independent Operators Reveal How They Grow Sales & Profit In Their RestaurantsThree successful independent operators reveal their most profitable marketing activities. Get valuable ideas to use in your restaurant from their candid insights as they explain what marketing strategies and promotions worked best, what didn't and the processes and methods they used. . . . more >>


WEBCAST: The Difference Between Facebook Profile & Fan Pages & Why You Need To Know
WEBCAST: The Difference Between Facebook Profile & Fan Pages & Why You Need To KnowRO.com member Joe Sorge is a highly successful restaurant operator and a passionate user of social media. In this webcast Joe shows us the difference between Facebook profile and fan pages, how he keeps adding more friends and fans and his secrets to keeping them engaged. . . . more >>


New Ways of Developing and Maintaining Customer Relationships
by Diana Lambdin Meyer
New Ways of Developing and Maintaining Customer RelationshipsIs social media bringing people in the door and building a basis of customer relationships that will keep your business growing? Instead of telling your fans and followers what you're doing, ask them what they want, and then do it. . . . more >>


WEBCAST: How Social Media Made AJ Bombers a National Restaurant Rock Star
WEBCAST: How Social Media Made AJ Bombers a National Restaurant Rock StarRO.com member Joe Sorge has made his burger joint, AJ Bombers, a national sensation since opening in March of 2009. Joe credits his use of social media as the prime reason for his exploding sales and the opportunity to be on the Travel Channel's Food Wars. Find out how he did it and how you can use SM to attract more new customers, repeat business and buzz about your restaurant. . . . more >>


WEBCAST: Gun to the Head Marketing
WEBCAST: Gun to the Head Marketing...It's 8:57 pm. You're at your restaurant. Your life absolutely depends on getting one new customer - before 9:00 pm. You have 3 minutes. It's dark. A car pulls up. A man steps out... oh yeah, I forgot to mention - there's another restaurant right next door to you. And that's where he's going. Your life depends on this what are you going to do...? . . . more >>


Why Discounts Can Be Bad for Business and What To Do Instead
by Jim Laube and David Scott Peters
Why Discounts Can Be Bad for Business and What To Do InsteadDiscounting can boost your sales in the short term but over time it can erode your profitability & condition your customers to only show up with a coupon! Learn alternatives to relying on constant discount & coupon promotions that can build your restaurant's topline sales AND bottomline profits at the same time . . . more >>


How to Get All the Customers You Will Ever Need for Your Restaurant
by Kamron Karington
How to Get All the Customers You Will Ever Need for Your RestaurantIf your life absolutely depended on getting a new customer within 24 hours, (and in a way it does) what would you do? Red Rock Pizza increased sales 108% IN ONE MONTH! (& we'll prove it) Get specific instructions on how to apply exactly what they did to your restaurant. . . . more >>


WEBCAST: Restaurant Internet Marketing - Separating Myth From Reality & What You Really Need to Know
WEBCAST: Restaurant Internet Marketing - Separating Myth From Reality & What You Really Need to KnowMore and more people are going to the Internet first when considering their dining choices. Some operators claim their website is one of the most important elements in marketing their restaurant. Learn whether having a web site makes sense for you or not and if so, learn the many ways a website can become an effective tool to boost both first time & returning guests. . . . more >>


Direct Response Marketing: Why It Beats Conventional Advertising & How to Make It Work In Your Restaurant
Direct Response Marketing: Why It Beats Conventional Advertising & How to Make It Work In Your RestaurantToday advertising in magazines, newspapers, radio, billboards, coupon mailers and other traditional advertising isn't working for many small businesses. For local independent restaurants direct marketing offers several key advantages. Learn how many independents are dramatically increasing their sales and customer counts by totally changing the way they market their restaurant. . . . more >>


Scotty's Brewhouse: Innovative Marketing, Superior Service and a Little Magic in Indiana
by Chantal Weedman
Scotty's Brewhouse: Innovative Marketing, Superior Service and a Little Magic in Indiana Scott Wise opened his first restaurant in his college town of Muncie, Indiana. In describing the concept, he says, "I've just kind of created a place that I like to go." As Wise expanded from one to four restaurants, he made great efforts to kep the atmosphere largely the same and keep the practices of an independent operation. . . . more >>


WEBCAST: How to Get Started in Social Media Marketing
WEBCAST: How to Get Started in Social Media MarketingListen and watch as a successful independent operator explains how his restaurant is using some of the new social media channels to market his restaurant. Learn what he's doing and how these online resources are helping him build a following of highly loyal local customers and attract new ones. . . . more >>


AUDIO: Why Traditional Advertising Doesn't Work for Independents & What You Can Do About It
AUDIO: Why Traditional Advertising Doesn't Work for Independents & What You Can Do About ItVery few restaurants can afford to sit back and expect a sufficient number of customers to just drop in anymore. There are just too many other restaurants and dining choices. Also, conventional advertising is expensive and often doesn't deliver results. Find out how some independents are building sales in highly competitive markets. . . . more >>


Restaurant Marketing: Our Members' Best Practices
Restaurant Marketing: Our Members' Best PracticesIn a recently conducted survey, our members shared ongoing restaurant marketing practices that were the most effective. While some of the practices listed were expected, we did uncover many new and creative marketing activities as well. . . . more >>


DOWNLOAD: Competitor Review
With the economic slowdown, the always dynamic restaurant industry has become even more so. Like you, your competition is making changes. Here's a tool to find out what the other restaurants in your immediate market area are doing so you can develop strategies to compete with them more effectively. . . . more >>


Restaurant Catering: How to Create A Marketing Action Plan
by Michael Attias
Restaurant Catering: How to Create A Marketing Action PlanWith typical catering check averages hovering at two hundred dollars or more, catering represents the best chance of making up for lost sales. Learn why more chain operations have big catering plans for 2010 and why you should too. . . . more >>


WEBCAST: Loyalty Programs for Independent Operators: How to Decide Whether You Need One in Your Restaurant
WEBCAST: Loyalty Programs for Independent Operators: How to Decide Whether You Need One in Your RestaurantRestaurant loyalty programs are gaining in popularity but many operators remain on the sidelines trying to determine whether a loyalty program will translate into more sales and profit or not. In this webcast, 3 RO.com members who are experienced loyalty program users discuss cost, ROI, which provider to choose and many other loyalty program issues . . . more >>


How to Make a Customer Newsletter Your Most Effective Marketing Tool
With Jim Laube, Jenny Cook and Gina Schubert
How to Make a Customer Newsletter Your Most Effective Marketing ToolNewsletters can keep your restaurant top-of-mind for your customers like no other form of advertising can, including Web sites and other types of mailers. Advocates say they build relationships with guests second only to face-to-face interaction. Two experienced restaurateurs share tips and techniques on how to implement a successful restaurant newsletter. . . . more >>


Restaurant Marketing
by Aaron Allen
Restaurant Marketing80% - 90% of restaurant marketing budgets are spent trying to get a new customer to visit for the first time. This is the least effective place to spend your money. Find out what marketing techniques are working in the most successful restaurants in the country. . . . more >>


WEBCAST: State of Your Restaurant Survey Results - How RO.com Members Are Fighting Back at the Current Recession
WEBCAST: State of Your Restaurant Survey Results - How RO.com Members Are Fighting Back at the Current RecessionIn August, RO.com conducted a survey to find out how the recession is affecting independent restaurants and what operators are doing differently to survive in this tough economic climate. Jim Laube reports on how operators are adapting and what many have done to not only survive but achieve sales and profit improvements in 2009. . . . more >>


The Power of Loyalty Programs: Tranforming Guests to Regulars
by Patricia Luebke
The Power of Loyalty Programs: Tranforming Guests to Regulars Smart operators know it always costs less to keep a customer than it does to find a new one. Look at your customers in terms of their long-term sales potential if they keep coming back again and again, not just what they may spend on one visit to your restaurant. Learn ways to turn casual guests into loyal, repeat customers. . . . more >>


Gift Certificate Marketing Survey
Gift Certificate Marketing SurveyIf you're not selling gift cards or certificates you're probably missing out on an easy low cost way to improve your sales & profit. In the gift certificate survey our members reveal valuable, proven strategies they use to maximize their gift certificate sales and increase their cash flow. . . . more >>


AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do Instead
AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do InsteadAs the economy slows many operators are tempted to lure in more guests with discounts. DON'T DO IT! There is a big difference between serving more customers and making more profit. Learn why discounting can be hazardous to your restaurant's health and what to do instead. . . . more >>


Displaying Matches 49 thru 72 of 113 Found BACK NEXT

Advanced Search