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Marketing continued

Displaying Matches 49 thru 72 of 104 Found.  BACK NEXT

Scotty's Brewhouse: Innovative Marketing, Superior Service and a Little Magic in Indiana
by Chantal Weedman
Scotty's Brewhouse: Innovative Marketing, Superior Service and a Little Magic in Indiana Scott Wise opened his first restaurant in his college town of Muncie, Indiana. In describing the concept, he says, "I've just kind of created a place that I like to go." As Wise expanded from one to four restaurants, he made great efforts to kep the atmosphere largely the same and keep the practices of an independent operation. . . . more >>


WEBCAST: How to Get Started in Social Media Marketing
WEBCAST: How to Get Started in Social Media MarketingListen and watch as a successful independent operator explains how his restaurant is using some of the new social media channels to market his restaurant. Learn what he's doing and how these online resources are helping him build a following of highly loyal local customers and attract new ones. . . . more >>


AUDIO: Why Traditional Advertising Doesn't Work for Independents & What You Can Do About It
AUDIO: Why Traditional Advertising Doesn't Work for Independents & What You Can Do About ItVery few restaurants can afford to sit back and expect a sufficient number of customers to just drop in anymore. There are just too many other restaurants and dining choices. Also, conventional advertising is expensive and often doesn't deliver results. Find out how some independents are building sales in highly competitive markets. . . . more >>


Restaurant Marketing: Our Members' Best Practices
Restaurant Marketing: Our Members' Best PracticesIn a recently conducted survey, our members shared ongoing restaurant marketing practices that were the most effective. While some of the practices listed were expected, we did uncover many new and creative marketing activities as well. . . . more >>


DOWNLOAD: Competitor Review
With the economic slowdown, the always dynamic restaurant industry has become even more so. Like you, your competition is making changes. Here's a tool to find out what the other restaurants in your immediate market area are doing so you can develop strategies to compete with them more effectively. . . . more >>


Restaurant Catering: How to Create A Marketing Action Plan
by Michael Attias
Restaurant Catering: How to Create A Marketing Action PlanWith typical catering check averages hovering at two hundred dollars or more, catering represents the best chance of making up for lost sales. Learn why more chain operations have big catering plans for 2010 and why you should too. . . . more >>


WEBCAST: Loyalty Programs for Independent Operators: How to Decide Whether You Need One in Your Restaurant
WEBCAST: Loyalty Programs for Independent Operators: How to Decide Whether You Need One in Your RestaurantRestaurant loyalty programs are gaining in popularity but many operators remain on the sidelines trying to determine whether a loyalty program will translate into more sales and profit or not. In this webcast, 3 RO.com members who are experienced loyalty program users discuss cost, ROI, which provider to choose and many other loyalty program issues . . . more >>


How to Make a Customer Newsletter Your Most Effective Marketing Tool
With Jim Laube, Jenny Cook and Gina Schubert
How to Make a Customer Newsletter Your Most Effective Marketing ToolNewsletters can keep your restaurant top-of-mind for your customers like no other form of advertising can, including Web sites and other types of mailers. Advocates say they build relationships with guests second only to face-to-face interaction. Two experienced restaurateurs share tips and techniques on how to implement a successful restaurant newsletter. . . . more >>


Restaurant Marketing
by Aaron Allen
Restaurant Marketing80% - 90% of restaurant marketing budgets are spent trying to get a new customer to visit for the first time. This is the least effective place to spend your money. Find out what marketing techniques are working in the most successful restaurants in the country. . . . more >>


Industry Survey: Restaurant Loyalty Programs
Industry Survey: Restaurant Loyalty ProgramsIf you're planning on opening a restaurant you'll want to learn from the opening experiences of over 400 operators. These independents reveal, in detail, what it cost to open their restaurant as well as other highly insightful opening information. . . . more >>


WEBCAST: State of Your Restaurant Survey Results - How RO.com Members Are Fighting Back at the Current Recession
WEBCAST: State of Your Restaurant Survey Results - How RO.com Members Are Fighting Back at the Current RecessionIn August, RO.com conducted a survey to find out how the recession is affecting independent restaurants and what operators are doing differently to survive in this tough economic climate. Jim Laube reports on how operators are adapting and what many have done to not only survive but achieve sales and profit improvements in 2009. . . . more >>


The Power of Loyalty Programs: Tranforming Guests to Regulars
by Patricia Luebke
The Power of Loyalty Programs: Tranforming Guests to Regulars Smart operators know it always costs less to keep a customer than it does to find a new one. Look at your customers in terms of their long-term sales potential if they keep coming back again and again, not just what they may spend on one visit to your restaurant. Learn ways to turn casual guests into loyal, repeat customers. . . . more >>


Gift Certificate Marketing Survey
Gift Certificate Marketing SurveyIf you're not selling gift cards or certificates you're probably missing out on an easy low cost way to improve your sales & profit. In the gift certificate survey our members reveal valuable, proven strategies they use to maximize their gift certificate sales and increase their cash flow. . . . more >>


DOWNLOAD: Bounce Back Comment Card
The Bounce Back post card thanks the customer for completing the Customer Comment card and offers a free appetizer on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the mailer gives them an incentive to do so. . . . more >>


AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do Instead
AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do InsteadAs the economy slows many operators are tempted to lure in more guests with discounts. DON'T DO IT! There is a big difference between serving more customers and making more profit. Learn why discounting can be hazardous to your restaurant's health and what to do instead. . . . more >>


10 Mistakes to Avoid on Your Restaurant's Web Site
by Patricia Luebke
10 Mistakes to Avoid on Your Restaurant's Web SiteYour restaurant's Web site is increasingly important to your marketing efforts. Your site is your salesperson who works every shift and never takes a day off. Take a look at these common mistakes and proven ways to adjust your site to avoid lost sales and damaging your image. . . . more >>


How to Use "Psychographics" to Tune In to Your Guests
by Patricia Luebke
Go beyond demographics and drill down to what is important to and reflects your prospective customers values, attitudes, opinions and lifestyle. Here's how to use psychographics to attract and retain guests. . . . more >>


Marketing Promotion: Double Your Chances Raffle
Marketing Promotion: Double Your Chances RaffleBuild catering awareness and repeat business with a Double Your Chances Raffle promotion. . . . more >>


WEBCAST: How to Use Social Media Sites to Communicate to Your Customers & Attract New Ones
WEBCAST: How to Use Social Media Sites to Communicate to Your Customers & Attract New OnesTwitter, Facebook, Flickr, Youtube are a sampling of the social media websites your customers are spending time on. Smart independent operators are going where their customers are & using them to stay in touch with their regulars & attract new customers to their restaurant. Best of all it's easy and FREE! . . . more >>


7 Sales-Busting Mistakes Many Independent Operators Make & How to Avoid Them
By Jay Goldstein
7 Sales-Busting Mistakes Many Independent Operators Make & How to Avoid ThemIndependent operators are notorious for sabotaging their own success through lack of direction, poor communication and other deadly mistakes. Find out how to identify potential sales busting tendencies and how to execute a successful sales strategy. . . . more >>


Your Secret Marketing Weapon: How to Build Your Business With a Unique Selling Proposition
by Kamron Karrington
Your Secret Marketing Weapon: How to Build Your Business With a Unique Selling PropositionMarketing whiz Kamron Karrington shows why you must have a "USP" to be super successful and how to create one that positions your restaurant for significant sales growth. . . . more >>


How to Get More Repeat Business: Five Simple Steps to Retaining Customers
by Kamron Karington
How to Get More Repeat Business: Five Simple Steps to Retaining CustomersMarketing expert Kamron Karrington reveals an "Automatic Customer Retention System" that can make you rich. This five step process will show you effective ways to make every guest feel special and dramatically enhance the odds they return to your restaurant again and again. . . . more >>


DOWNLOAD: Restaurant Gift Certificate Tracking Form
DOWNLOAD: Restaurant Gift Certificate Tracking FormManaging outstanding gift certificates for your restaurant can be a daunting task if you don't have a system in place. This spreadsheet form helps you track the certificates you sell, including amounts issued, redeemed, and remaining balances . . . more >>


How to Increase Your Restaurant's Takeout Business
by Pat Morris
How to Increase Your Restaurant's Takeout BusinessTakeout is big business, and the players aren't just your typical Chinese food, pizza or fast food restaurants anymore. Today's takeout market transcends all style of restaurants. Learn how to take advantage of this ever growing market that can dramatically impact your sales and profitability. . . . more >>


Displaying Matches 49 thru 72 of 104 Found BACK NEXT

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