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Marketing continued

Displaying Matches 25 thru 48 of 114 Found.  BACK NEXT

WEBCAST: WOW: The Ultimate Guide To Building Word Of Mouth, Getting A Great Reputation And Becoming Fabulously Famous In Your Neighborhood
WEBCAST: WOW: The Ultimate Guide To Building Word Of Mouth, Getting A Great Reputation And Becoming Fabulously Famous In Your NeighborhoodThe best marketing tool and easiest way to increase your sales happens when people say good things about you. Learn twenty top ways to encourage your guests to have positive conversations about your restaurant. . . . more >>


How to Tap Into the Growing Tourist Market
by Diana Lambdin Meyer
How to Tap Into the Growing Tourist MarketWith travel outside the United States still soft, you might find more out-of-town folks visiting your area than ever before. Even if you don't operate in a typical tourist destination, such as the mountains or beach, you can build your business with vacationers if you make the right local contacts and build a little unique, regional appeal into your menu and concept. . . . more >>


How and Why Operators are Weaning Themselves Off Unsustainable Discounting Practices
by Howard Riell
How and Why Operators are Weaning Themselves Off Unsustainable Discounting PracticesWhen you do look back over the recession there are a number of concepts that didn't go down the discounting path, and that have continued to do well. And those are the ones that are really focusing on what's important to the consumer. . . . more >>


DOWNLOAD: Restaurant Newsletter Templates
DOWNLOAD: Restaurant Newsletter TemplatesGet a jump on the creation of your personalized customer newsletter by downloading these ready-to-use templates. They're available in four different styles to fit your unique restaurant's image . . . more >>


AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing ToolIndependent operators Gina Schubert & Jennie Cook would NEVER stop publishing their monthly customer newsletters. Find out what makes their newsletters so effective at creating loyal, repeat customers and everything you need to know to start doing it in your restaurant. . . . more >>


The Power of Suggestion: Boosting Wine-by-the-Bottle Sales
by Joyce Angelos Walsh
The Power of Suggestion: Boosting Wine-by-the-Bottle SalesSure, your cost is typically lower on glass wine, but you tend to take more dollars to the bank with bottles. Also, bottles increase server and bartender interaction with guests, which can drive up check averages. While a server is opening and serving a bottle, he can interact with guests, make menu suggestions, and create opportunities for further sales. . . . more >>


Word-of-Mouth Marketing: How to Get More Guests to Spread the Word About Your Restaurant
Word-of-Mouth Marketing: How to Get More Guests to Spread the Word About Your RestaurantGive your guests something to talk about! Don't ignore or leave this critical aspect of restaurant marketing to chance. This article discusses ways independent operators can encourage your guests to spread the word about your restaurant in ways that generate sincere and enthusiastic testimonials and more customers. . . . more >>


DOWNLOAD: Restaurant Marketing Planning Calendar
DOWNLOAD: Restaurant Marketing Planning CalendarToday, sales growth doesn't just happen, it requires proper planning and execution! Take control of your marketing plan with this great tool to organize your promotions for the entire year onto a single spreadsheet that shows the dates of each promotion and the tasks required to make them happen . . . more >>


How to Make a Good Impression with Outdoor Signage
by Patricia Luebke
How to Make a Good Impression with Outdoor SignageYour restaurant sign does so much more than announce the name of your restaurant. Your sign can hinder or help you attract new customer. Find out how to maximize the value of your exterior signage. . . . more >>


DOWNLOAD: Bounce Back Comment Card
DOWNLOAD: Bounce Back Comment CardThe Bounce Back post card thanks the customer for completing the Customer Comment card and offers a free appetizer on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the mailer gives them an incentive to do so. . . . more >>


WEBCAST: Social Media - Answers to Your Burning Questions on Facebook, Yelp, Twitter & More
WEBCAST: Social Media - Answers to Your Burning Questions on Facebook, Yelp, Twitter & MoreIn our Social Media webcasts we received many more questions than we can possible respond to. So this program focuses on the most common questions we get on all aspects of social media. This webcast will cover topics such as Yelp, Facebook, and Pintrest. . . . more >>


Six Ways to Drive Sales during Seasonal Slumps
by Joe Abuso
Six Ways to Drive Sales during Seasonal SlumpsKeeping your restaurant full during certain times of the year can be a challenge as we all deal with the ebb and flow of the business cycle. To get large groups of new customers through your doors during the slowest times of the year, think outside the normal scope of your operations. . . . more >>


DOWNLOAD: Customer Database Template
DOWNLOAD: Customer Database TemplateThis download features an Excel spreadsheet that can be used to build your own customer database for birthday clubs and other promotions. It also includes a printable form for customers to fill in their contact information. . . . more >>


ONLINE WORKSHOP: How a Simple Birthday Club Results in 50% More Sales!
ONLINE WORKSHOP: How a Simple Birthday Club Results in 50% More Sales!Pat Vaselakos' quick serve restaurant's sales were stagnant & even declined for 4 years after opening. Then, she started a birthday club & her sales went up OVER 50% in three years! In her amazing success story, she'll show you exactly how she did it and how you can too. . . . more >>


How to Calculate & Track Your Marketing ROI
by Joe Erickson
How to Calculate & Track Your Marketing ROIRestaurant operators may differ on how they market and promote their restaurants, but nobody wants to throw money down the drain. Learn how to plan and track your marketing investment dollars so that you can clearly determine what marketing activities are worth repeating and which ones should be modified or dropped. . . . more >>


SUCCESS STORY: How Relentless Marketing Propels This Restaurant's Growth (even in a recession)
SUCCESS STORY: How Relentless Marketing Propels This Restaurant's Growth (even in a recession)RO.com member Misty Young is a passionate & relentless marketer of her family restaurant. In this webcast Misty tells us how they've been able to recover from the brink just a few years ago to become a successful business about to open their 3rd location. . . . more >>


How to Manage Online Customer Reviews
by Amelia Levin
How to Manage Online Customer ReviewsFor better or for worse, Yelp, TripAdvisor, Zagat and other online user review sites are here to stay, just as social media continues to become the wave of the future. If you're doing everything right - your food is good, your service top notch, your house is clean and running smoothly - you'll get great reviews, if not, it's time to take a closer look at your restaurant. . . . more >>


WEBCAST: Why Your Restaurant Should Have a Facebook Page & How to Get Started
WEBCAST: Why Your Restaurant Should Have a Facebook Page & How to Get StartedNo matter the type of restaurant, your business would likely benefit from having a Facebook page. Many RO.com members tell us their Facebook page helps them stay in touch with their current customers and get new ones.Learn how to setup a new Facebook page that will save you time and effort and help you maximize your Facebook page's value and effectiveness. . . . more >>


WEBCAST: What You Should Know About the New Facebook Timeline Design
WEBCAST: What You Should Know About the New Facebook Timeline DesignFacebook has just adopted a new business page design and has changed to the new Timeline design. Watch this webcast recording to find out what Facebook is doing and learn how to take advantage of the new features to make your Facebook page even better. . . . more >>


DOWNLOAD: Catering Marketing Letter Templates
DOWNLOAD: Catering Marketing Letter TemplatesNeed a creative boost to jump-start your catering sales? Use these ready-to-use marketing letters to introduce your restaurant to prospective catering clients. These templates include five sample introductory letters that you can send to your direct mail or email list of prospects. Also includes our day after Thanksgiving, Black Friday, sales letter template. . . . more >>


WEBCAST: What You Should Know About the New Facebook Timeline Design
WEBCAST: What You Should Know About the New Facebook Timeline DesignFacebook has just adopted a new business page design and has changed to the new Timeline design. Watch this webcast recording to find out what Facebook is doing and learn how to take advantage of the new features to make your Facebook page even better. . . . more >>


DOWNLOAD: Birthday Club Startup Checklist
DOWNLOAD: Birthday Club Startup ChecklistRestaurants that form a birthday club have found it to be one of their most cost effective and successful marketing endeavors. Even better, their customers love it! This detailed checklist provides all the elements you need to easily and quickly implement a birthday club that will grow guest counts, sales and customer goodwill. . . . more >>


How to Claim Your Page and Set Up a Special on Foursquare
How to Claim Your Page and Set Up a Special on FoursquareFoursquare allows business owners the opportunity of claiming "Business Pages" and using them to promote their places. Almost every business now has a page on Foursquare, see the steps on how to claim your page and create special campaigns to boost your bottom line. . . . more >>


ONLINE WORKSHOP: The Yelp Effect - How to Manage Guest Reviews & Your Online Reputation
ONLINE WORKSHOP: The Yelp Effect - How to Manage Guest Reviews & Your Online ReputationOnline review sites such as Yelp, UrbanSpoon and others, have elevated the matter of an irate guest and their potential ability to spread their story to a whole new level. Learn how to monitor what people are saying about you online and how to manage negative reviews and get more positive reviews that potential customers will notice. . . . more >>


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