Victoria House - Victoria, Minnesota by Mark Laux Victoria House - Victoria, Minnesota. This article describes how to gently guide your guests toward increasing your sales and profits by avoiding opportunities for them to make too many critical decisions. . . . more >>
10 Menu Mistakes That May Be Costing You Plenty ... and How to Avoid Them by Mark Laux A menu should be your most effective marketing tool. Yet too often menus are given little thought, and treated simply like a price list that anyone with a computer and printer can create. Here's how you can avoid the most common menu mistakes independents make and improve the presentation and, more importantly, the profitability of your restaurant. . . . more >>
Murray's Irish Pub & Grille - Menominee, Michigan by Mark Laux You have one chance to make a first impression and the very first time your guests eat at your new restaurant is the only time they will have an open mind. That is the best opportunity to showcase the items that will make your new restaurant an urban legend. . . . more >>
T.J. Hooligan's - Minneapolis by Mark Laux Menu Makeover: Good design is good business; but it isn't always easy to tell someone their menu is ugly, and it's more subjective than objective anyway. In this case, the menu wasn't professionally designed and there wasn't any engineering done to it. See how the author took a "price list", and turned it into an effective menu. . . . more >>
Mellow Yellow Restaurant - Hyde Park, Illinois by Mark Laux Menu Makeover: Good design doesn't always mean good engineering. Our resident menu engineer visits Mellow Yellow Restaurant in Hyde Park, Illinois, to show that beauty is skin-deep when it comes to effective menus. . . . more >>
Profitable Buffet Menus by Joe Abuso The buffet is one of those great business ideas that is often poorly executed. The author points out the advantageous aspects of the buffet and provides some pointers on how to arrange the buffet menu. All too often one sees a buffet's potential unrealized because of poor setup, food choice and quality, design, etc. Learn how to avoid this recurring theme of failure and master a rewarding business prospect, the buffet. . . . more >>
How to Build a More Profitable Menu by Dave Pavesic A properly designed menu can direct the attention of the diner to specific items and increase the likelihood that those items will be ordered. The author describes how to use "cost/margin analysis" to identify your top-performing menu items. . . . more >>
DOWNLOAD: Menu Evaluation Worksheet How do you decide whether to add a new item to your menu? It's an important decision. Using the Menu Item Evaluation Worksheet will give you an orga . . . more >>
Moose Country Whiskey & Food, Minneapolis by Mark Laux MenuMakeover: Enticing Guests to Trade Up - Our resident menu engineer visits Moose Country Whiskey & Food in Minneapolis to demonstrate how a pretty menu can be turned into a selling menu. . . . more >>
How to Make Multiple Menus Compatible in Your Kitchen by Chef Dan Butler How to plan your restaurant's menus to co-exist peacefully and easily transition from lunch to dinner. The author shares some advice and situations to avoid. . . . more >>
How To Win The Menu Pricing Game Dave Pavesic Of all the business decisions an operator has to make, the one that causes considerable anxiety is pricing the menu. It's important to understand how your customers perceive your restaurant. Learn how to apply some customer psychology to help you make better, more profitable pricing decisions. . . . more >>
How to Price and Operate Your Restaurants "All-You-Can-Eat" Buffet by Dave Pavesic Don't get eaten alive at the buffet! Take a look at the rules of survival and profitability for your restaurant's food and salad bar. Get a handle on your operations and pricing to ensure success with this concept. . . . more >>
ONLINE CALCULATOR: Wage Increase Affect on Menu Pricing Use this calculator to see how much you would need to raise menu prices in order to maintain a consistent prime cost and profit margin. This is a great tool if you've recently experienced a minimum wage increase. . . . more >>
Adjusting to Minimum Wage Increases by Joe Erickson Several states have enacted their own minimum wage laws, each time forcing operators to make adjustments. Many states have enacted a wage that increases every year! Learn how to combat ever-rising wage increases using a methodical approach that ensures your profit margins don't suffer. . . . more >>
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