The Key to Creating
Knowing how to run a restaurant is no guarantee
of restaurant success. That's because operating a restaurant and building a thriving
business requires totally different skills and expertise.
The key to sustainable growth and profit has always been operational competence coupled with great business skills.
Join our community of thousands of independent restaurant operators who are
learning new skills, making better business decisions, applying new tools and
improving their results.
DOWNLOAD: Restaurant Survey Template|
The Restaurant Survey Promotion is the fastest way to build a database of potential customers that will generate new and repeat business. This promotion will tell you exactly who, where and when the people in your neighborhood spend the most dining out so you can target them specifically. . . . more >>
DOWNLOAD: Restaurant Survey Certificate|
The Restaurant Survey Certificate Template is the follow up step to the completed Restaurant Survey. You can decide which potential customers will receive the gift certificate based on their survey responses. The survey tells you exactly who, where and when the people in your neighborhood spend the most dining out so you can target them directly with your free dining certificate promotion. . . . more >>
DOWNLOAD: Restaurant Mission Statement Worksheet|
The right mission statement, properly used, can be one of the most powerful ingredients in creating and sustaining success. For many companies it's an invaluable tool in providing direction, focus and consistency throughout their organization. Use this worksheet for crafting or improving your mission. . . . more >>
How to Generate $35K in Sales in Two Weeks with a School Fundraiser Program|
Bring in instant revenue and foster great PR within the community with this compelling school fundraiser gift certificate marketing strategy. This easy-to-implement offer not only immediately benefits the school of your choice, it can also be very profitable and has the potential to generate lots of new customers and repeat business. . . . more >>
DOWNLOAD: Birthday/Anniversary Promotion Letter Template|
Birthday and Anniversary mailings are proven winners. This simple letter invites the customer to celebrate their birthday or other special occasion and offers a free entrée on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the personalized offer gives them an incentive to do so. . . . more >>
Are You Consistently Inviting Your Guests To Return? You Should|
Have you ever been out to eat and been ignored once you paid the check? When you think about the place where that happened, do you feel anxious to return? You know the cliche‚ that you don't get a second chance for a first impression. It is also true that the quality of your last impression may well determine if you get a second chance at all. . . . more >>
DOWNLOAD: Red Envelope/No Peeking Promotional Flyer Template|
The Red Envelope Template mailers are part of a step-by-step, easy to implement system that automatically causes your Customers to return twice as often and spend three times as much each year in your restaurant. The best way to get more sales is to get your existing customers to come back more often. . . . more >>
Survey: Our Members' Best Marketing Practices|
This survey details the most effective marketing promotions used by independent restaurants today. Over 500 responses from our members reveal some interesting new marketing ideas, as well as a few to avoid. . . . more >>
How to Assess Whether Delivery Service Is Right for Your Restaurant|
Do you want to deliver? For restaurants with a strong carryout program, the question is almost inescapable. Are you there yet? Delivery is not for all, nor is it a one-size-fits-all, to be sure, but with some thorough research, price calculations and other considerations, there is a way to determine its potential profitability, not just possibility. . . . more >>
Restaurant Employee Turnover Calculator|
Employee turnover affects virtually every part of your restaurant. To control turnover its important to know what it is and track how you're doing over time. Use this tool to calculate your employee turnover rate by year, quarter, month or four-week period. . . . more >>
How to Recover Graciously From Mistakes & Complaints|
As a young operator, I always hated complaints. Complaints often seemed like a personal affront. I tried very hard to make it right for my guests and when they complained, it felt like a knife in the heart. I always wanted to sit them down and set them straight about what it really takes to run a restaurant! . . . more >>
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Santa Rosa, CA
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Ginza Japanese Restaurants, Inc
Winston Salem, NC
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City Bagel Café
Siloam Springs, Arkansas
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Tavern At The Village Green
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Printer's Alley Bar & Grill
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Pearle Restaurant & Oyster Bar
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Matters of Taste Bakery Market Café
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and introduced the prime cost concept. My prime costs are dropping because of
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Paddy's Brewpub & Rosie's Restaurant
Kentville, Nova Scotia
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Hizzoner's Uptown Deli
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Mission Bay Foods
San Francisco, CA
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The Bisbee Grille