Doesn't Happen by Accident
Sustainable restaurant success can only be achieved by delivering an exceptional guest experience. It's the only way to create loyal customers, outstanding reviews and positive word of mouth.
Any restaurant can create an exceptional experience, but to do it consistently, day in and day out, requires two things; willing people and effective systems.
Join our community of independent restaurant operators who are using our resources and tools to build a competent, caring staff; implement effective systems and controls, make better business decisions and dramatically improve their results.
DOWNLOAD: Restaurant Mission Statement Worksheet|
The right mission statement, properly used, can be one of the most powerful ingredients in creating and sustaining success. For many companies it's an invaluable tool in providing direction, focus and consistency throughout their organization. Use this worksheet for crafting or improving your mission. . . . more >>
How to Generate $35K in Sales in Two Weeks with a School Fundraiser Program|
Bring in instant revenue and foster great PR within the community with this compelling school fundraiser gift certificate marketing strategy. This easy-to-implement offer not only immediately benefits the school of your choice, it can also be very profitable and has the potential to generate lots of new customers and repeat business. . . . more >>
DOWNLOAD: Birthday/Anniversary Promotion Letter Template|
Birthday and Anniversary mailings are proven winners. This simple letter invites the customer to celebrate their birthday or other special occasion and offers a free entrée on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the personalized offer gives them an incentive to do so. . . . more >>
Are You Consistently Inviting Your Guests To Return? You Should|
Have you ever been out to eat and been ignored once you paid the check? When you think about the place where that happened, do you feel anxious to return? You know the cliche‚ that you don't get a second chance for a first impression. It is also true that the quality of your last impression may well determine if you get a second chance at all. . . . more >>
DOWNLOAD: Red Envelope/No Peeking Promotional Flyer Template|
The Red Envelope Template mailers are part of a step-by-step, easy to implement system that automatically causes your Customers to return twice as often and spend three times as much each year in your restaurant. The best way to get more sales is to get your existing customers to come back more often. . . . more >>
Survey: Our Members' Best Marketing Practices|
This survey details the most effective marketing promotions used by independent restaurants today. Over 500 responses from our members reveal some interesting new marketing ideas, as well as a few to avoid. . . . more >>
How to Assess Whether Delivery Service Is Right for Your Restaurant|
Do you want to deliver? For restaurants with a strong carryout program, the question is almost inescapable. Are you there yet? Delivery is not for all, nor is it a one-size-fits-all, to be sure, but with some thorough research, price calculations and other considerations, there is a way to determine its potential profitability, not just possibility. . . . more >>
Restaurant Employee Turnover Calculator|
Employee turnover affects virtually every part of your restaurant. To control turnover its important to know what it is and track how you're doing over time. Use this tool to calculate your employee turnover rate by year, quarter, month or four-week period. . . . more >>
How to Recover Graciously From Mistakes & Complaints|
As a young operator, I always hated complaints. Complaints often seemed like a personal affront. I tried very hard to make it right for my guests and when they complained, it felt like a knife in the heart. I always wanted to sit them down and set them straight about what it really takes to run a restaurant! . . . more >>
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Matters of Taste Bakery Market Café
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Kentville, Nova Scotia
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Hizzoner's Uptown Deli
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San Francisco, CA
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The Bisbee Grille