Videos & Webinars


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Home | Videos & Webinars

Videos & Webinars

The members-only area of RestaurantOwner.com contains many exclusive videos and webinars on a variety of restaurant specific topics.

Our exclusive video series, Restaurants That Work, feature in depth profiles of highly successful independent restaurant operators throughout the U.S. In these programs owners describe how they got started and reveal many of the secrets to their success in the areas of concept development, menu offering, operating philosophy, marketing activities, staff management and development, customer service and more.

RestaurantOwner.com also regularly conducts live webinars and audio programs for our members an on a variety of timely topics. Our guests for these programs include successful independent operators who are willing to share their expertise as well as recognized restaurant experts like Bill Marvin, Jim Sullivan, Mel Kleiman, Kamron Karrington and Jim Laube.

Online Workshop: The Durbin Amendment Has Lowered Debit Card Fees - Who's Getting YOUR Savings, You or Your Processor?

As a result of the Durbin Amendment, debit card interchange fees have been reduced by about half starting on October 1st. BUT don't expect those savings to be automatically reflect in your fees. Some processors are expected to keep the savings and not pass them on to merchants like you. Listen to this program to get these cost reductions passed on to YOU and NOT YOUR PROCESSOR! . . . more >>

ONLINE WORKSHOP: Why Birthday Marketing Works & How to Create Your Own Birthday Marketing Program

Many RO.com members report big success with a birthday club. Yet, most independents miss out by not doing any type of birthday marketing. Find out how a simple yet effective birthday program can mean more new guests and repeat business throughout the year. . . . more >>

ONLINE WORKSHOP: The Yelp Effect - How to Manage Guest Reviews & Your Online Reputation

Online review sites such as Yelp, UrbanSpoon and others, have elevated the matter of an irate guest and their potential ability to spread their story to a whole new level. Learn how to monitor what people are saying about you online and how to manage negative reviews and get more positive reviews that potential customers will notice. . . . more >>

WEBINAR: How a Simple Birthday Club Results in 50% More Sales!

Pat Vaselakos' quick serve restaurant's sales were stagnant & even declined for 4 years after opening. Then, she started a birthday club & her sales went up OVER 50% in three years! In her amazing success story, she'll show you exactly how she did it and how you can too. . . . more >>

ONLINE WORKSHOP: How to Account for Discounts & Comps

The practice of discounting and couponing has grown substantially in many restaurants in recent years to the point that in some restaurants, discount transactions run as high as 10% of gross sales and even more. Learn how accounting for discounts can affect your numbers and the interpretation of your key costs and margins so you can make an informed decision about what method would work best in your restaurant. . . . more >>

ONLINE WORKSHOP: How to Use Google Places to Drive More Customers to Your Restaurant - Part 2

Every day hungry people in your area are searching online for restaurants. Not having a position on Google Places can significantly lower the odds that they will choose or even notice your restaurant. Sign up now to attend Part 2 of our series on Google Places. Focus will be on how to improve rankings and what do to about negative reviews. . . . more >>

ONLINE WORKSHOP: How to Use Google Places to Drive More Customers to Your Restaurant - Part 1

Every day hungry people in your area are searching online for restaurants. Not having a position on Google Places can significantly lower the odds that they will choose or even notice your restaurant. Find out how to register your restaurant the right way to ensure success on Google Places. . . . more >>

ONLINE WORKSHOP: Essential Food Cost Controls for Independent Restaurants

In this comprehensive 2-part program, you and your entire staff can learn how to significantly improve the management and control of your entire food production process from purchasing, receiving, storage, preparation to settlement. . . . more >>

ONLINE WORKSHOP: Menu and Recipe Costing Basics

View the recording of our 60 minute webinar workshop, using resources available in our Download Library. Presenters Jim Laube and Joe Erickson detail the step-by-step process for accurately calculating and maintaining up-to-date menu and recipe costs . . . more >>

SUCCESS STORY: How Relentless Marketing Propels This Restaurant's Growth (even in a recession)

RO.com member Misty Young is a passionate & relentless marketer of her family restaurant. In this screencast Misty tells us how they've been able to recover from the brink just a few years ago to become a successful business about to open their 3rd location. . . . more >>

SCREENCAST: The Difference Between Facebook Profile & Fan Pages & Why You Need To Know

RO.com member Joe Sorge is a highly successful restaurant operator and a passionate user of social media. In this screencast Joe shows us the difference between Facebook profile and fan pages, how he keeps adding more friends and fans and his secrets to keeping them engaged. . . . more >>

WEBINAR: How Social Media Made AJ Bombers a National Restaurant Rock Star

RO.com member Joe Sorge has made his burger joint, AJ Bombers, a national sensation since opening in March of 2009. Joe credits his use of social media as the prime reason for his exploding sales and the opportunity to be on the Travel Channel's Food Wars. Find out how he did it and how you can use SM to attract more new customers, repeat business and buzz about your restaurant. . . . more >>

WEBINAR: Gun to the Head Marketing

...It's 8:57 pm. You're at your restaurant. Your life absolutely depends on getting one new customer - before 9:00 pm. You have 3 minutes. It's dark. A car pulls up. A man steps out... oh yeah, I forgot to mention - there's another restaurant right next door to you. And that's where he's going. Your life depends on this what are you going to do...? . . . more >>

WEBINAR: Selling Your Restaurant - What You Need to Know to Attract Serious Buyers & Get Top Price

Selling your restaurant may one day provide you with the chance to have the biggest payday of your life. You need to know what to expect and how to position your restaurant as a desirable business opportunity long before you decide to put it on the market. Learn what the restaurant selling process is all about from one of the top pros in the industry. . . . more >>

WEBINAR: WOW: The Ultimate Guide To Building Word Of Mouth, Getting A Great Reputation And Becoming Fabulously Famous In Your Neighborhood

The best marketing tool and easiest way to increase your sales happens when people say good things about you. Learn twenty top ways to encourage your guests to have positive conversations about your restaurant. . . . more >>

WEBINAR: RO.com's Prime Cost Wizard

The Prime Cost Wizard is a web-based financial tool that combines several of our most popular resources (Weekly Prime Cost Worksheet, Daily Sales Report Templates, Daily Sales Plus Labor Summary) into a single, simple-to-use program that integrates with Quickbooks and Peachtree accounting systems. . . . more >>

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