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How to Calculate & Track Your Marketing ROI
Restaurant operators may differ on how they market and promote their restaurants, but nobody wants to throw money down the drain. Learn how to plan and track your marketing investment dollars so that you can clearly determine what marketing activities are worth repeating and which ones should be modified or dropped.
Success Focus Video: No Time For Training
Every restaurant owner recognizes the importance of proper training, yet the majority of independent owners admit that their training programs are either ineffective or nonexistent. To emphasize the importance of proper training, simply imagine how many problems would go away if your employees did exactly what they were supposed to do, all the time. The key is to implement systems.
Success Focus Video: Checklists
Checklists are a great way to ensure consistency in all areas of restaurant management. For years, RestaurantOwner.com has provided dozens of different checklist templates in our Download Library. We have recently released the Checklist Generator, a web tool enabling restaurant operators to create and store checklists of all types in our RestaurantOwner.com cloud.
Restaurant Systems: 90-day Plan on Which Systems to Implement First
In order for a restaurant to be successful, it must deliver consistent quality in both product and service. Considering that 60-80% of your business comes from repeat customers; it's paramount that you meet or exceed your guests' expectations over and over. However, too many operators fail to recognize that in order to be consistent, they must have restaurant systems in place that promote consistency
When to Raise Prices and How to Do It
Many restaurant operators worry that raising menu prices will scare away customers - especially in uncertain economic times and in the age of rampant discounting by chains. This article explains strategies and illustrates techniques to assist you in knowing how and when to implement this necessary, sometimes unavoidable step to improve profitability.
AUDIO: How to Turn New Movers Into Regular Customers
When people move to a new city they have no dining patterns and no favorite restaurant. In fact, new residents are 5 times more likely to become loyal regulars than established residents. Learn how to conduct highly targeted, low cost marketing to reach and turn "new movers" in your area into regular customers at your restaurant. . .
How to Avoid Running Out of Product With an Effective Order Guide
An effective ordering system has added benefits that go beyond the simple goal of maintaining sufficient product to serve your guests. Proper ordering procedures also help to keep fresh product in stock and free your cash from being tied up in excessive inventory levels. Learn how you can fine-tune your ordering system.