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Home | Audio Programs
 
Audio Programs
Exclusive Audio Programs

Restaurant Owner.com brings you the following exclusive audio interviews with restaurant industry experts and successful operators. Check back often as we are constantly adding to our growing library of audio resources.

WEBINAR: How to Evaluate & Implement a Management Bonus Program
WEBINAR: How to Evaluate & Implement a Management Bonus Program One of the most talked about topics in our Discussion Forum has been management incentive or bonus programs. Do they work, how much should they pay, how to evaluate managers and other such questions are typically asked. Chris Tripoli has designed and implements many management bonus programs during his 30+ year career as an operator and advisor. Chris will describe the various elements of successful programs and . . . more >>
SCREENCAST: Marketing Best Practice - Scratch Ticket Promotion
SCREENCAST: Marketing Best Practice - Scratch Ticket Promotion Listen as veteran operator Peter Troutman describes one of his most successful promotions resulting in a 30%+ year to year sales increase in one of his slowest months. Learn in detail what he does, his results, costs, prizes, changes he's made over the years, and more. . . . more >>
SCREENCAST: Restaurant Internet Marketing - Separating Myth From Reality & What You Really Need to Know
SCREENCAST: Restaurant Internet Marketing - Separating Myth From Reality & What You Really Need to Know More and more people are going to the Internet first when considering their dining choices. Some operators claim their website is one of the most important elements in marketing their restaurant. Learn whether having a web site makes sense for you or not and if so, learn the many ways a website can become an effective tool to boost both first time & returning guests. . . . more >>
AUDIO: Why Traditional Advertising Doesn't Work for Independents & What You Can Do About It
AUDIO: Why Traditional Advertising Doesn't Work for Independents & What You Can Do About It Very few restaurants can afford to sit back and expect a sufficient number of customers to just drop in anymore. There are just too many other restaurants and dining choices. Also, conventional advertising is expensive and often doesn't deliver results. Find out how some independents are building sales in highly competitive markets. . . . more >>
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool Independent operators Gina Schubert & Jennie Cook would NEVER stop publishing their monthly customer newsletters. Find out what makes their newsletters so effective at creating loyal, repeat customers and everything you need to know to start doing it in your restaurant. . . . more >>
AUDIO: How to Make Better Pricing Decisions
AUDIO: How to Make Better Pricing Decisions Should you or shouldn't you and if so, how much? Pricing can be an agonizing & dicey proposition. Menu expert Banger Smith, shares some insights on this timely and important issue. . . . more >>
SCREENCAST: State of Your Restaurant Survey Results - How RO.com Members Are Fighting Back at the Current Recession
SCREENCAST: State of Your Restaurant Survey Results - How RO.com Members Are Fighting Back at the Current Recession In August, RO.com conducted a survey to find out how the recession is affecting independent restaurants and what operators are doing differently to survive in this tough economic climate. Jim Laube reports on how operators are adapting and what many have done to not only survive but achieve sales and profit improvements in 2009. . . . more >>
AUDIO: Don't Let Success Lead to Failure: What to Consider "Before" Opening Your Second Restaurant
AUDIO: Don't Let Success Lead to Failure: What to Consider "Before" Opening Your Second Restaurant The decision to open a second restaurant can be the most difficult and risk-laden move an independent operator ever makes. Going from one to two restaurants creates an entirely new layer of operating and management challenges many owners don't anticipate or haven't adequately prepared for, putting not only the new restaurant but also their existing restaurant at greater risk . . . more >>
SCREENCAST: How to Prosper in Tough Times - Keeping Your Head Up in a Down Economy
SCREENCAST: How to Prosper in Tough Times - Keeping Your Head Up in a Down Economy Regardless of whether it's an official "recession" or not, many restaurants are struggling. While you can't do much about the larger economy, it's impact on your business is still up to you. Join us as Bill Marvin, the Restaurant Doctor, shows how independent operators can make the best of a slowing economy. . . . more >>
SCREENCAST: Selling Your Restaurant - What You Need to Know to Attract Serious Buyers & Get Top Price
SCREENCAST: Selling Your Restaurant - What You Need to Know to Attract Serious Buyers & Get Top Price Selling your restaurant may one day provide you with the chance to have the biggest payday of your life. You need to know what to expect and how to position your restaurant as a desirable business opportunity long before you decide to put it on the market. Learn what the restaurant selling process is all about from one of the top pros in the industry. . . . more >>
SCREENCAST: How to Protect Your Restaurant From Theft & Fraud
SCREENCAST: How to Protect Your Restaurant From Theft & Fraud The struggling economy is bringing another threat for small businesses - rising employee fraud. Restaurants are always prime targets for fraud & theft and now may be even more so. You've got what thieves want; food, liquor &, of course, CASH. This multimedia program will give you practical, easy to implement controls and procedures to protect your business. . . . more >>
AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do Instead
AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do Instead As the economy slows many operators are tempted to lure in more guests with discounts. DON'T DO IT! There is a big difference between serving more customers and making more profit. Learn why discounting can be hazardous to your restaurant's health and what to do instead. . . . more >>
SCREENCAST: How to Buy Good Used Restaurant Equipment on eBay & Save Thousands
SCREENCAST: How to Buy Good Used Restaurant Equipment on eBay & Save Thousands Veteran restaurateur Michael Passalacqua realized his budget was seriously tight during the development of his new restaurant. He found over $40,000 of savings by purchasing most of his equipment on eBay. Michael shows what he learned to get good, quality equipment at a great price and how you can too. . . . more >>
SCREENCAST: How to Renegotiate Your Restaurant's Lease
As the economy struggles so does the restaurant industry. To find relief, many operators are seeking assistance from a traditionally unlikely source...their landlords. Learn how to determine if asking for a rent concession makes sense for you and if so, how to go about it in a way that improves your chances of success. Our guest is real estate attorney, Larry Green. . . . more >>
Screencast: Smart Moves for Independent Operators When Every Move Matters
Screencast: Smart Moves for Independent Operators When Every Move Matters The times are changing & so are dining patterns. Learn from chef, restaurateur & sought-after advisor, Phyllis Ann Marshall, on how to reimage & reinvigorate your restaurant to stay popular, profitable, and well-positioned in a challenging environment. . . . more >>
AUDIO: Why Stupid People Get Hired - and What You Can Do to Avoid This
AUDIO: Why Stupid People Get Hired - and What You Can Do to Avoid This You hold exhaustive interviews; you check references; you test for workplace skills. And still you end up with someone who should be wearing a dunce cap. What's missing from the process? Listen now to this 60-minute audio program where you and your managers will discover . . . . more >>
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