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Audio Programs
Exclusive Audio Programs

Restaurant Owner.com brings you the following exclusive audio interviews with restaurant industry experts and successful operators. Check back often as we are constantly adding to our growing library of audio resources.

Marketing Best Practices: Restaurant Birthday Club
Marketing Best Practices: Restaurant Birthday Club Pat Vaselakos' quick serve restaurant's sales were stagnent & even declined for 4 years after opening in 2001. Then in August 2005 she started a birthday club & since then her sales are up OVER 50%! In her amazing success story, she'll show you exactly how she did it and how you can too. . . . more >>
WEBINAR: Restaurant Franchising - How to Determine If Franchising Is the Right Way To Grow YOUR Business
Listen as franching attorney, Wayne Bunch and industry veteran, Jay Goldstein, reveal what you need to know and consider to properly evaluate whether franchising might be a sensible growth vehicle for you and your concept. . . . more >>
AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do Instead
AUDIO: The Crack Cocaine of Restaurant Marketing - How Coupons Can Destroy Your Restaurant & What To Do Instead Many independents have discovered there's a big difference in achieving more sales through certain marketing tactics and putting more dollars on their bottom line. Learn why discounting can be hazardous to your restaurant's health and effective (profitable) alternatives to use instead. . . . more >>
Marketing Best Practices: Scratch Ticket Promotion
Marketing Best Practices: Scratch Ticket Promotion Listen as veteran operator Peter Troutman describes one of his most successful promotions that resulted in a 30%+ year to year sales increase in one of his slowest months. He'll show you how to implement this very effective promotion in your restaurant. . . . more >>
How to Handle Donation Requests, Attract New Customers & Boost Your Business on Slow Nights
How to Handle Donation Requests, Attract New Customers & Boost Your Business on Slow Nights Listen as Bob Batley shows you how his Stadium Grille Restaurants turn their donation requests into a win-win proposition for both the requesting organizations and his two restaurants. This is an easy way for virtually any restaurant to boost their sales & build goodwill with their existing customers & their entire community. . . . more >>
WEBINAR: How to Build a Better You
WEBINAR: How to Build a Better You All too often, restaurant operators are so busy taking care of their business, employees and others, they neglect taking time for their own personal development and well-being. Join us for the recorded version of this live, 60 minute webinar that will show you how to become a more effective leader and create a more balanced and satisfying life. . . . more >>
AUDIO: Cashing In On Complaints - How to Turn Disappointed Diners Into Gold
AUDIO: Cashing In On Complaints - How to Turn Disappointed Diners Into Gold Statistically, 14% of dissatisfied guests don't return because their complaints have not been properly handled. Unless your seats are full 100% of the time, you'll want to listen to this practical and insightful tele-seminar on how to turn dissappointed diners into loyal, repeat customers. . . . more >>
AUDIO: What Every Operator Should Know About Tip Pooling
Tip pooling, the practice of collecting a percentage of server tips and distributing it to other employees, is one of the most misunderstood areas in the restaurant business. Learn the right and wrong ways to go about setting up and administering a tip pooling system. . . . more >>
Audio: How to Find & Select a Great Restaurant Manager
Audio: How to Find & Select a Great Restaurant Manager Finding exceptional managers requires a well-planned selection process and the ability to "fit" the candidate to the postion. Listen to two restaurant pros as they share successful tactics that have helped them hire good managers for their own restaurants. . . . more >>
AUDIO: How to Make Better Pricing Decisions
AUDIO: How to Make Better Pricing Decisions Should you or shouldn't you and if so, how much? Pricing can be an agonizing & dicey proposition. Menu expert Banger Smith, shares some insights on this timely and important issue. . . . more >>
Audio: What Every Operator Should Know About Restaurant Construction
Audio: What Every Operator Should Know About Restaurant Construction How an operator handles the construction process can significantly impact every aspect of a new restaurant, including it's ability to survive. Learn from 2 seasoned restaurant startup & construction experts what to expect and look out for when working with contractors. . . . more >>
10 Common Characteristics of Highly Successful Independent Restaurants
Jim Laube talks with Rory Fatt about some of the characteristics and practices that many highly successful independent restaurants consistently seem to follow today. Listen in on this fast paced 2-part series that covers virtually every area of the business from operations to marketing to financial management and more. . . . more >>
AUDIO: How to Turn New Movers Into Regular Customers
AUDIO: How to Turn New Movers Into Regular Customers When people move to a new city they have no dining patterns and no favorite restaurant. In fact, new residents are 5 times more likely to become loyal regulars than established residents. Learn how to conduct highly targeted, low cost marketing to reach and turn "new movers" in your area into regular customers at your restaurant. . . . . . more >>
AUDIO: How to Choose the Right Location for Your Next Restaurant
AUDIO: How to Choose the Right Location for Your Next Restaurant Many operators, large and small rely on professionals to guide them with the crucially important decision of where to open their next (or first) restaurant. Liste to site selection expert Jim Fisher, who assists restaurant and other retail operators with analyzing potential new store locations throughout the country. Learn what site selection pros consider and look for before putting their client's cash and their reputations on the line. . . . more >>
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool Independent operators Gina Schubert & Jennie Cook would NEVER stop publishing their monthly customer newsletters. Find out what makes their newsletters so effective at creating loyal, repeat customers and everything you need to know to start doing it in your restaurant. . . . more >>
Audio: 10 SMART Systems for Reducing Profit-Robbing Theft
Audio: 10 SMART Systems for Reducing Profit-Robbing Theft Theft is an unfortunate fact of running a restaurant. It can not only rob you of your profits and products, it can rob you of your trust in people. While it is a fact of life that some people steal, learn ways you can reduce the chances you lose money to theft. . . . more >>
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