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Marketing

Marketing

If your local market is typical, you've probably noticed the number of eating establishments in your area increasing at a faster rate than the number of people available to frequent them. As an independent operator, chances are you don't just have more competition, but in particular, more competition from chain operators who are very focused on capturing market share and have the marketing budgets to get lots of attention.

While the chains can be serious competitors, independents have definite advantages. You'll learn strategies and tactics to take advantage of your independent status and ways to effectively market and promote your restaurant without resorting to the traditional means of expensive and often ineffective mass media advertising.

Our objective in this section is to bring to light many approaches and ideas for you to consider in the area of increasing customer counts and sales volume through creative and "low cost" marketing and promotional activities.

As you know, marketing a restaurant is not an exact science. What works for one restaurant, may not work for another. But what we do know is that doing nothing fails 100% of the time.

A key component of successful restaurant marketing is to keep trying. Constantly experimenting with inexpensive ways of attracting attention and creating interest in your restaurant will eventually lead to positive results. We'll give you a wide variety of proven ways to enhance your marketing skills and create more customers.

DOWNLOAD: Restaurant Marketing Planning Calendar DOWNLOAD: Restaurant Marketing Planning Calendar
Today, sales growth doesn't just happen, it requires proper planning and execution! Take control of your marketing plan with this great tool to organize your promotions for the entire year onto a single spreadsheet that shows the dates of each promotion and the tasks required to make them happen more >>

DOWNLOAD: Restaurant Marketing Promotion Tracking Template DOWNLOAD: Restaurant Marketing Promotion Tracking Template
Many restaurants spend from 2-4% of revenue on marketing. The most successful ones track their promotions so they "know" which ones work & which don't. Use this template so you can concentrate your efforts & dollars on your most productive marketing activities. more >>

Create Some Excitement in Your Restaurant With a Puzzle Promotion Create Some Excitement in Your Restaurant With a Puzzle Promotion
Create some excitement in your restaurant by engaging your customers with this fun and unique promotion. This easy to roll out marketing strategy will reward your best customers and is a great way to foster good will resulting in more frequent visits. more >>

The Fastest Way to Build A List of People Who Like to Eat Out in Your Community The Fastest Way to Build A List of People Who Like to Eat Out in Your Community
Use this anonymous survey-promotion technique to quickly build a database that targets the people in your community who eat out and spend the most! It's a great tool to add new customers and generate more sales. more >>

DOWNLOAD: Restaurant Survey Certificate DOWNLOAD: Restaurant Survey Certificate
The Restaurant Survey Certificate Template is the follow up step to the completed Restaurant Survey. You can decide which potential customers will receive the gift certificate based on their survey responses. The survey tells you exactly who, where and when the people in your neighborhood spend the most dining out so you can target them directly with your free dining certificate promotion. more >>

DOWNLOAD: School Fundraiser Tracking Template DOWNLOAD: School Fundraiser Tracking Template
Use this template to track the sales, costs and profit of the very profitable school fundraiser promotion. You can also use it to validate the number of certificates that were distributed and returned. more >>

How to Generate $35K in Sales in Two Weeks with a School Fundraiser Program How to Generate $35K in Sales in Two Weeks with a School Fundraiser Program
Bring in instant revenue and foster great PR within the community with this compelling school fundraiser gift certificate marketing strategy. This easy-to-implement offer not only immediately benefits the school of your choice, it can also be very profitable and has the potential to generate lots of new customers and repeat business. more >>

Generate as Much as an Additional $69K a Month In Sales with the "Red Envelope" Promotion! Generate as Much as an Additional $69K a Month In Sales with the "Red Envelope" Promotion!
The "Red Envelope" promotion is a proven "Ready-To-Go" restaurant marketing program that can help you generate as much as an additional $69K a month in sales. When you implement this amazingly simple, step-by-step system you will see measurable, consistent and outstanding results more >>

DOWNLOAD: Birthday/Anniversary Promotion Letter Template DOWNLOAD: Birthday/Anniversary Promotion Letter Template
Birthday and Anniversary mailings are proven winners. This simple letter invites the customer to celebrate their birthday or other special occasion and offers a free entrée on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the personalized offer gives them an incentive to do so. more >>

How to Implement a Highly Lucrative Birthday Marketing Program THAT WORKS!! How to Implement a Highly Lucrative Birthday Marketing Program THAT WORKS!!
Take the opportunity to recognize one of the most important days in your customer's life. Your acknowledgment and invitation will be appreciated and you have an excellent chance of having one of the most profitable marketing activities you've ever undertaken. more >>

DOWNLOAD: Red Envelope/No Peeking Promotional Flyer Template DOWNLOAD: Red Envelope/No Peeking Promotional Flyer Template
The Red Envelope Template mailers are part of a step-by-step, easy to implement system that automatically causes your Customers to return twice as often and spend three times as much each year in your restaurant. The best way to get more sales is to get your existing customers to come back more often. more >>

Promote Your Restaurant with Style by Giving Away Steak Knives... That Cost You Almost Nothing!! Promote Your Restaurant with Style by Giving Away Steak Knives... That Cost You Almost Nothing!!
Easily implement this turn-key promotion as an incentive to generate record demand during slow months without discounting your food or beverages. Take the guesswork out of marketing your restaurant with this proven technique and start seeing measurable, consistently outstanding results. more >>

Success Focus Video: How to Handle Donation Requests Success Focus Video: How to Handle Donation Requests
If your restaurant is like most, you get a steady stream of donation requests. Learn how to convert these requests into increased sales and free advertising by implementing benefit nights. more >>

DOWNLOAD: Birthday/Anniversary Promotion Postcard Template DOWNLOAD: Birthday/Anniversary Promotion Postcard Template
Birthday and Anniversary mailings are proven winners. Back post card invites the customer to celebrate their birthday by bringing in this card that offers a free entrée on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the mailer gives them an incentive to do so. more >>

The #1 Most Profitable Group Of People You Can Market Your Restaurant To . . . The #1 Most Profitable Group Of People You Can Market Your Restaurant To . . .
Systematically target the number one most profitable group of people that can consistently deliver the best return on your advertising dollar. Your existing customers! Follow these simple steps to develop powerful marketing tools that will give you ammunition to fire some pretty powerful weapons towards the customers you already have. more >>

WEBCAST: Marketing Best Practice - No Peeking / Scratch Ticket Promotion WEBCAST: Marketing Best Practice - No Peeking / Scratch Ticket Promotion
Watch as veteran operator Peter Troutman shows you his variation of the 'secret envelope' promotion that's resulted in a 30%+ year to year sales increase in one of his slowest months. Learn in detail what he does, his results, costs, prizes, changes he's made over the years, and more. more >>

Working With Local Charities to Build Business and Respect in the Community Working With Local Charities to Build Business and Respect in the Community
There are plenty of good reasons to become involved with charitable activities, and giving back to the community is one of the best. more >>

WEBCAST: Why Birthday Marketing Works & How to Create Your Own Birthday Marketing Program WEBCAST: Why Birthday Marketing Works & How to Create Your Own Birthday Marketing Program
Many RO.com members report big success with a birthday club. Yet, most independents miss out by not doing any type of birthday marketing. Find out how a simple yet effective birthday program can mean more new guests and repeat business throughout the year. more >>

Tuning in Your Customers Tuning in Your Customers
How to get "Radio Active" to heat up your startup restaurant. An in depth look at radio advertising more >>

How to Market Your Restaurant From the Inside Out How to Market Your Restaurant From the Inside Out
In a restaurant, your best chances for future business comes from your existing customers. Whether your goals are to build repeat business or to increase check averages, learn how you can advertise, promote, and sell within your four walls in ways that are affordable, effective, and will yield a good return on expense and effort. more >>

Success Focus Video: Customer Newsletter Success Focus Video: Customer Newsletter
Some highly successful members claim that the most effective way to grow their repeat business and their sales has been to mail out a customer newsletter every month. Watch this video to learn why. more >>

How to Increase Sales and Promote Your Startup with Retail Space How to Increase Sales and Promote Your Startup with Retail Space
by Diana Lambdin Meyer
A number of restaurants have increased their income by adding retail sales to the menu. Here are a few tips and techniques on how to merchandize and sell shirts, caps, artwork, and more to boost revenue and promote your business. more >>

How to Use Gift Cards to Boost Sales & Cash Flow
by Joe Erickson
Gift card can boost your cash flow and increase guest loyalty. But not all gift cards are created equal. Before you jump on the gift card band wagon make sure you have all the facts to get the best gift card program for your restaurant. more >>

Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community Relations Waste Not, Want Not - Work With Food Banks to Reduce Waste and Improve Community Relations
by Diana Lambdin Meyer
If "86-ing"otherwise good food at the end of a shift causes you to grit your teeth while you're fighting for every penny, take some solace in that you're not alone. But rather than literally washing those dollars down the drain or tossing them in the trash, consider establishing a partnership with area homeless shelters and food pantries. more >>