If your local market is typical, you've probably noticed the number of eating establishments in your area increasing at a faster rate than the number of people available to frequent them. As an independent operator, chances are you don't just have more competition, but in particular, more competition from chain operators who are very focused on capturing market share and have the marketing budgets to get lots of attention.
While the chains can be serious competitors, independents have definite advantages. You'll learn strategies and tactics to take advantage of your independent status and ways to effectively market and promote your restaurant without resorting to the traditional means of expensive and often ineffective mass media advertising.
Our objective in this section is to bring to light many approaches and ideas for you to consider in the area of increasing customer counts and sales volume through creative and "low cost" marketing and promotional activities.
As you know, marketing a restaurant is not an exact science. What works for one restaurant, may not work for another. But what we do know is that doing nothing fails 100% of the time.
A key component of successful restaurant marketing is to keep trying. Constantly experimenting with inexpensive ways of attracting attention and creating interest in your restaurant will eventually lead to positive results. We'll give you a wide variety of proven ways to enhance your marketing skills and create more customers.
DOWNLOAD: Restaurant Marketing Planning Calendar
Today, sales growth doesn't just happen, it requires proper planning and execution! Take control of your marketing plan with this great tool to organize your promotions for the entire year onto a single spreadsheet that shows the dates of each promotion and the tasks required to make them happen
DOWNLOAD: Restaurant Marketing Promotion Tracking Template
Many restaurants spend from 2-4% of revenue on marketing. The most successful ones track their promotions so they "know" which ones work & which don't. Use this template so you can concentrate your efforts & dollars on your most productive marketing activities.
DOWNLOAD: Restaurant Survey Certificate
The Restaurant Survey Certificate Template is the follow up step to the completed Restaurant Survey. You can decide which potential customers will receive the gift certificate based on their survey responses. The survey tells you exactly who, where and when the people in your neighborhood spend the most dining out so you can target them directly with your free dining certificate promotion.
How to Generate $35K in Sales in Two Weeks with a School Fundraiser Program
Bring in instant revenue and foster great PR within the community with this compelling school fundraiser gift certificate marketing strategy. This easy-to-implement offer not only immediately benefits the school of your choice, it can also be very profitable and has the potential to generate lots of new customers and repeat business.
DOWNLOAD: Birthday/Anniversary Promotion Letter Template
Birthday and Anniversary mailings are proven winners. This simple letter invites the customer to celebrate their birthday or other special occasion and offers a free entrée on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the personalized offer gives them an incentive to do so.
DOWNLOAD: Red Envelope/No Peeking Promotional Flyer Template
The Red Envelope Template mailers are part of a step-by-step, easy to implement system that automatically causes your Customers to return twice as often and spend three times as much each year in your restaurant. The best way to get more sales is to get your existing customers to come back more often.
DOWNLOAD: Birthday/Anniversary Promotion Postcard Template
Birthday and Anniversary mailings are proven winners. Back post card invites the customer to celebrate their birthday by bringing in this card that offers a free entrée on their next visit. The easiest way to get more business is to get your existing customers to come back more often and the mailer gives them an incentive to do so.
WEBINAR: How to Maximize Your Valentine's Day Sales & Profit Potential
Valentine's Day is just around the corner. Are you prepared to take advantage of the single biggest "date night" of the year? Listen now to owner/operator, Edmund Woo, and learn what Edmund does to maximize guest counts, generate thousands of dollars of extra sales on and around Valentines Day to make February one of his most profitable months of the year.
How to Market Your Restaurant From the Inside Out
In a restaurant, your best chances for future business comes from your existing customers. Whether your goals are to build repeat business or to increase check averages, learn how you can advertise, promote, and sell within your four walls in ways that are affordable, effective, and will yield a good return on expense and effort.
Success Focus Video: Customer Newsletter
Some highly successful members claim that the most effective way to grow their repeat business and their sales has been to mail out a customer newsletter every month. Watch this video to learn why.
How to Use Gift Cards to Boost Sales & Cash Flow
Gift card can boost your cash flow and increase guest loyalty. But not all gift cards are created equal. Before you jump on the gift card band wagon make sure you have all the facts to get the best gift card program for your restaurant.