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Marketing

Marketing

If your local market is typical, you've probably noticed the number of eating establishments in your area increasing at a faster rate than the number of people available to frequent them. As an independent operator, chances are you don't just have more competition, but in particular, more competition from chain operators who are very focused on capturing market share and have the marketing budgets to get lots of attention.

While the chains can be serious competitors, independents have definite advantages. You'll learn strategies and tactics to take advantage of your independent status and ways to effectively market and promote your restaurant without resorting to the traditional means of expensive and often ineffective mass media advertising.

Our objective in this section is to bring to light many approaches and ideas for you to consider in the area of increasing customer counts and sales volume through creative and "low cost" marketing and promotional activities.

As you know, marketing a restaurant is not an exact science. What works for one restaurant, may not work for another. But what we do know is that doing nothing fails 100% of the time.

A key component of successful restaurant marketing is to keep trying. Constantly experimenting with inexpensive ways of attracting attention and creating interest in your restaurant will eventually lead to positive results. We'll give you a wide variety of proven ways to enhance your marketing skills and create more customers.

WEBINAR: Valentine's Day Tips and Strategies
WEBINAR: Valentine's Day Tips and Strategies Valentine's Day is just around the corner. Are you prepared to take advantage of the single biggest "date night" of the year? Listen now to owner/operator, Edmund Woo, and learn what Edmund does to maximize guest counts, generate thousands of dollars of extra sales on and around Valentines Day to make February one of his most profitable months of the year. . . . more >>
WEBCAST: Why Birthday Marketing Works & How to Create Your Own Birthday Marketing Program
WEBCAST: Why Birthday Marketing Works & How to Create Your Own Birthday Marketing Program Many RO.com members report big success with a birthday club. Yet, most independents miss out by not doing any type of birthday marketing. Find out how a simple yet effective birthday program can mean more new guests and repeat business throughout the year. . . . more >>
Success Focus Video: Customer Newsletter
Success Focus Video: Customer Newsletter Some highly successful members claim that the most effective way to grow their repeat business and their sales has been to mail out a customer newsletter every month. Watch this video to learn why. . . . more >>
DOWNLOAD: Benefit Night Startup Checklist
DOWNLOAD: Benefit Night Startup Checklist A Benefit Night at your restaurant is a great way of saying "Thanks" to the people in your community that have helped make your business a success while raising funds for a local nonprofit organization. It will also increase your visibility, develop new, repeat patrons, and generate a positive perception that your restaurant cares about the community in which you do business. . . . more >>
WEBCAST: WOW: The Ultimate Guide To Building Word Of Mouth, Getting A Great Reputation And Becoming Fabulously Famous In Your Neighborhood
WEBCAST: WOW: The Ultimate Guide To Building Word Of Mouth, Getting A Great Reputation And Becoming Fabulously Famous In Your Neighborhood The best marketing tool and easiest way to increase your sales happens when people say good things about you. Learn twenty top ways to encourage your guests to have positive conversations about your restaurant. . . . more >>
How and Why Operators are Weaning Themselves Off Unsustainable Discounting Practices
by Howard Riell
How and Why Operators are Weaning Themselves Off Unsustainable Discounting Practices When you do look back over the recession there are a number of concepts that didn't go down the discounting path, and that have continued to do well. And those are the ones that are really focusing on what's important to the consumer. . . . more >>
DOWNLOAD: Restaurant Newsletter Templates
DOWNLOAD: Restaurant Newsletter Templates Get a jump on the creation of your personalized customer newsletter by downloading these ready-to-use templates. They're available in four different styles to fit your unique restaurant's image . . . more >>
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool
AUDIO: Why YOU Need a Customer Newsletter & How To Make It Your #1 Marketing Tool Independent operators Gina Schubert & Jennie Cook would NEVER stop publishing their monthly customer newsletters. Find out what makes their newsletters so effective at creating loyal, repeat customers and everything you need to know to start doing it in your restaurant. . . . more >>
DOWNLOAD: Restaurant Marketing Planning Calendar
DOWNLOAD: Restaurant Marketing Planning Calendar Today, sales growth doesn't just happen, it requires proper planning and execution! Take control of your marketing plan with this great tool to organize your promotions for the entire year onto a single spreadsheet that shows the dates of each promotion and the tasks required to make them happen . . . more >>
WEBCAST: Social Media - Answers to Your Burning Questions on Facebook, Yelp, Twitter & More
WEBCAST: Social Media - Answers to Your Burning Questions on Facebook, Yelp, Twitter & More In our Social Media webcasts we received many more questions than we can possible respond to. So this program focuses on the most common questions we get on all aspects of social media. This webcast will cover topics such as Yelp, Facebook, and Pintrest. . . . more >>
Six Ways to Drive Sales during Seasonal Slumps
by Joe Abuso
Six Ways to Drive Sales during Seasonal Slumps Keeping your restaurant full during certain times of the year can be a challenge as we all deal with the ebb and flow of the business cycle. To get large groups of new customers through your doors during the slowest times of the year, think outside the normal scope of your operations. . . . more >>
DOWNLOAD: Customer Database Template
DOWNLOAD: Customer Database Template This download features an Excel spreadsheet that can be used to build your own customer database for birthday clubs and other promotions. It also includes a printable form for customers to fill in their contact information. . . . more >>
ONLINE WORKSHOP: How a Simple Birthday Club Results in 50% More Sales!
ONLINE WORKSHOP: How a Simple Birthday Club Results in 50% More Sales! Pat Vaselakos' quick serve restaurant's sales were stagnant & even declined for 4 years after opening. Then, she started a birthday club & her sales went up OVER 50% in three years! In her amazing success story, she'll show you exactly how she did it and how you can too. . . . more >>
How to Calculate & Track Your Marketing ROI
by Joe Erickson
How to Calculate & Track Your Marketing ROI Restaurant operators may differ on how they market and promote their restaurants, but nobody wants to throw money down the drain. Learn how to plan and track your marketing investment dollars so that you can clearly determine what marketing activities are worth repeating and which ones should be modified or dropped. . . . more >>
DOWNLOAD: Restaurant Marketing Promotion Tracking Template
DOWNLOAD: Restaurant Marketing Promotion Tracking Template Many restaurants spend from 2-4% of revenue on marketing. The most successful ones track their promotions so they "know" which ones work & which don't. Use this template so you can concentrate your efforts & dollars on your most productive marketing activities. . . . more >>
SUCCESS STORY: How Relentless Marketing Propels This Restaurant's Growth (even in a recession)
SUCCESS STORY: How Relentless Marketing Propels This Restaurant's Growth (even in a recession) RO.com member Misty Young is a passionate & relentless marketer of her family restaurant. In this webcast Misty tells us how they've been able to recover from the brink just a few years ago to become a successful business about to open their 3rd location. . . . more >>
How to Manage Online Customer Reviews
by Amelia Levin
How to Manage Online Customer Reviews For better or for worse, Yelp, TripAdvisor, Zagat and other online user review sites are here to stay, just as social media continues to become the wave of the future. If you're doing everything right - your food is good, your service top notch, your house is clean and running smoothly - you'll get great reviews, if not, it's time to take a closer look at your restaurant. . . . more >>
WEBCAST: Why Your Restaurant Should Have a Facebook Page & How to Get Started
WEBCAST: Why Your Restaurant Should Have a Facebook Page & How to Get Started No matter the type of restaurant, your business would likely benefit from having a Facebook page. Many RO.com members tell us their Facebook page helps them stay in touch with their current customers and get new ones.Learn how to setup a new Facebook page that will save you time and effort and help you maximize your Facebook page's value and effectiveness. . . . more >>
WEBCAST: What You Should Know About the New Facebook Timeline Design
WEBCAST: What You Should Know About the New Facebook Timeline Design Facebook has just adopted a new business page design and has changed to the new Timeline design. Watch this webcast recording to find out what Facebook is doing and learn how to take advantage of the new features to make your Facebook page even better. . . . more >>
DOWNLOAD: Catering Marketing Letter Templates
DOWNLOAD: Catering Marketing Letter Templates Need a creative boost to jump-start your catering sales? Use these ready-to-use marketing letters to introduce your restaurant to prospective catering clients. These templates include five sample introductory letters that you can send to your direct mail or email list of prospects. Also includes our day after Thanksgiving, Black Friday, sales letter template. . . . more >>
WEBCAST: What You Should Know About the New Facebook Timeline Design
WEBCAST: What You Should Know About the New Facebook Timeline Design Facebook has just adopted a new business page design and has changed to the new Timeline design. Watch this webcast recording to find out what Facebook is doing and learn how to take advantage of the new features to make your Facebook page even better. . . . more >>
DOWNLOAD: Birthday Club Startup Checklist
DOWNLOAD: Birthday Club Startup Checklist Restaurants that form a birthday club have found it to be one of their most cost effective and successful marketing endeavors. Even better, their customers love it! This detailed checklist provides all the elements you need to easily and quickly implement a birthday club that will grow guest counts, sales and customer goodwill. . . . more >>
WEBCAST: Marketing Best Practice - Scratch Ticket Promotion
WEBCAST: Marketing Best Practice - Scratch Ticket Promotion Watch as veteran operator Peter Troutman shows you his variation of the 'secret envelope' promotion that's resulted in a 30%+ year to year sales increase in one of his slowest months. Learn in detail what he does, his results, costs, prizes, changes he's made over the years, and more. . . . more >>
How to Claim Your Page and Set Up a Special on Foursquare
How to Claim Your Page and Set Up a Special on Foursquare Foursquare allows business owners the opportunity of claiming "Business Pages" and using them to promote their places. Almost every business now has a page on Foursquare, see the steps on how to claim your page and create special campaigns to boost your bottom line. . . . more >>
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