The menu is anything you use to communicate to your customers what your restaurant has to offer. This would include traditional hand-held menus, menu boards and even verbal menus.

Virtually everything you do in your restaurant and how you are perceived in your market is linked to your food and menu. Today, it is next to impossible for independent operators to survive the assault of national chains and the local competition without a strong menu and a kitchen with the ability to deliver it consistently.

The menu in large part defines your restaurant’s image and elevates or lowers your guests’ expectations. Being the recipient of a stained, dog-eared menu, isn’t a great way to set the tone for a memorable dining experience.

Not only does the menu play a major role in establishing market position and customer expectations; it is probably the single biggest merchandising and profit tool you’ve got. Unfortunately many operators underestimate the role the menu plays in influencing guests’ selections and miss out on major sales and profit-building opportunities.

Our menu ideas and tools come from some of the industry’s foremost menu design and merchandising experts. Get ready to learn how to capitalize on your menu and transform it into one of the biggest assets and profit-making tools you’ve got.