Restaurant Systems - Marketing
Marketing can be defined as everything you do to attract customers to your business. For restaurants, it encompasses a broad spectrum of activities beyond simple advertising or discounting.
Nationally, restaurants spend approximately 2-4% of every sales dollar earned to attract new and repeat guests. For restaurants doing $1,000,000 in annual sales that can mean as much as $40,000 in marketing expense. Without good marketing systems, many of those hard-earned dollars are wasted on ineffective advertising or discount practices that only attract the coupon clippers.
Our vast array of marketing resources include systems for
Planning and Tracking,
Internet Marketing and
Marketing Promotions. These proven systems have been assembled to help independent restaurant operators maximize their marketing dollars through proper planning, measurement and execution of promotions and activities that get results.
SYSTEM: Marketing Promotion Tracking ROI
Tracking the success or failure of your promotions can help you to maximize your marketing dollars and prevent throwing your hard-earned cash down the drain by identifying the rate of return on your marketing investments. This system gives operators a method to track the cost and response rate of individual marketing promotions.
SYSTEM: Red Envelope Promo
This is a marketing strategy is the No Peeking Promotion that every restaurant owner should do. It's been proven over and over again, year after year, to be a sure winner for generating sales and profits in the slow month of January - or whenever YOUR SLOWEST MONTH is. All it is is a simple Red Envelope given out by hand in the month of December to all your guests with various prizes only valid if you bring the envelope back during your slowest month.
SYSTEM: Birthday Club
Restaurants that form a birthday club have found it to be one of their most cost effective and successful marketing endeavors. Even better, their customers love it! The Birthday Club Startup Checklist can help you jumpstart the creation of a birthday club program that helps you quickly build your customer database and guides you through the process used by thousands of restaurant operators to build repeat and new business.
SYSTEM: Social Media Policy
Social media is now mainstream and restaurants, like any business, need to recognize that people, and sometimes even their employees, are talking about them online. All restaurant companies, including small independent operations, would be wise to have established guidelines for what is appropriate and what is not appropriate communication for their employees on social media websites.
SYSTEM: Menu Costing
Knowing what each of your menu items costs to prepare is one of the most basic yet overlooked aspects of running a profitable restaurant. Costing out your menu can be an arduous task, but you must know your menu cost before you can make intelligent decisions on cost-cutting, price increases or other changes to your menu
SYSTEM: Menu Engineering
Menu engineering is the art and science of how and where to place items on your menu or menu board. Considering the average guest spends only about three to four minutes reading the menu, it's extremely important to present your most profitable items in a manner that promote higher sales. This system will not only help you understand the profit contribution for each of your menu items, it also provides you with an invaluable tool for analyzing your restaurants product mix and how it affects your restaurant's profitability.