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Industry Survey: State of Your Restaurant - 2012

In 2010, our State of Your Restaurant Survey revealed that many restaurant operators were still feeling the affects of the recession; however, many continued to do well - despite the fact that that the country was facing record unemployment and reduced consumer spending.

In our State of Your Restaurant Survey for 2012, we asked our members to tell us how they have fared during 2011. The encouraging news is many operators are reporting big improvements over 2010 performance, a promising sign that the economic recovery is well underway. The report below shows the collective responses for all respondents. While this information is beneficial, more meaningful comparisons can be made by reviewing the results of those restaurants more closely related to your concept or located within your geographical area. To help you, we have filtered the responses and prepared summary reports for the following areas: Service Style, Market Size and Geographic region.

To compare 2012 results to that of our 2010 survey, please visit the State of Your Restaurant Survey - 2010.

Learn how other operators responded to the previously depressed economic environment - with many of them prospering in 2011 -  by viewing their individual responses to these issues:

   

Operational, marketing and management changes made in 2011 by operators with the greatest Net Income as a percentage of Sales.

Marketing and menu changes made in 2011 by operators with the largest year-over-year sales increases.

Operators' current outlook on growth and expansion for 2012.

Operators' views on prospects for financial success in 2012.

Responses by Service Style

Was your restaurant PROFITABLE during 2011?

All

Respondents

Full Service

(Fine dining)

Full Service

(Casual/family)

Limited Service

(Fast casual/buffet)

QSR

Counter Service

Bar/Tavern

Takeout/

Catering

# of responses

(740)

(89)

(462)

(71)

(49)

(51) (17)
Yes, our NET INCOME was greater than 10% of sales 23.1% 23.6% 21.4% 28.6% 20.4% 33.3% 23.5%
Yes, our NET INCOME was between 2% to 10% of sales 39.4% 33.7% 42.5% 27.1% 40.8% 39.2% 29.4%
We were marginally profitable or broke-even 17.9% 21.3% 18.3% 15.7% 16.3% 11.8% 23.5%
No, we had a NET LOSS equal to less than 10% of sales 11.5% 14.6% 10.5% 15.7% 6.1% 13.7% 17.6%
No, we had a NET LOSS of more than 10% of sales 6.8% 4.5% 6.3% 11.4% 14.3% 2.0% 5.9%
Other 1.2% 2.2% 1.1% 1.4% 2.0% 0% 0%
How does your 2011 NET INCOME compare to 2010?

All

Respondents

Full Service

(Fine dining)

Full Service

(Casual/family)

Limited Service

(Fast casual/buffet)

QSR

Counter Service

Bar/Tavern

Takeout/

Catering

Much better 23.3% 27.0% 22.8% 21.4% 14.3% 38.3% 11.8%
A little better 33.7% 40.4% 33.5% 27.1% 48.8% 19.1% 52.9%
About the same 16.2% 19.1% 17.0% 12.9% 14.3% 14.9% 5.9%
A little worse 14.3% 5.6% 14.8% 21.4% 16.3% 17.0% 5.9%
Much worse 4.6% 3.4% 4.6% 5.7% 8.2% 4.3% 0%
Other 7.8% 4.5% 7.4% 11.4% 8.2% 6.4% 23.5%
How do your 2011 SALES compare to  2010?

All

Respondents

Full Service

(Fine dining)

Full Service

(Casual/family)

Limited Service

(Fast casual/buffet)

QSR

Counter Service

Bar/Tavern

Takeout/

Catering

Sales up 10% or more 27.8% 34.8% 26.6% 23.2% 26.5% 35.4% 23.5%
Sales up 2% to 10% 34.2% 40.4% 35.4% 29.0% 30.6% 25.0% 29.4%
About the same as last year 13.8% 11.2% 14.6% 13.0% 12.2% 16.7% 5.9%
Sales down 2% to 10% 10.7% 4.5% 10.7% 17.4% 14.3% 10.4% 5.9%
Sales down 11% to 20% 3.7% 3.4% 3.3% 4.3% 4.1% 4.2% 11.8%
Sales down more than 20% 2.1% 1.1% 2.0% 1.4% 4.1% 4.2% 0%
Other 7.7% 4.5% 7.4% 11.6% 8.2% 4.2% 23.5%
How would you describe the overall financial condition of your business at this time?

All

Respondents

Full Service

(Fine dining)

Full Service

(Casual/family)

Limited Service

(Fast casual/buffet)

QSR

Counter Service

Bar/Tavern

Takeout/

Catering

Good to excellent (sufficient cash for owner distributions) 37.7% 39.3% 39.0% 31.0% 26.5% 47.1% 23.5%
Adequate (able to pay bills when due) 39.2% 32.6% 39.0% 39.4% 46.9% 41.2% 52.9%
Poor (challenges paying bills when due) 19.2% 22.5% 18.8% 23.9% 20.4% 9.8% 17.6%
Dreadful (financial challenges threatening our survival) 2.7% 2.2% 2.4% 4.2% 4.1% 2.0% 5.9%
Other 1.2% 3.4% 0.9% 1.4% 2.0% 0% 0%

View results by Market Size (population)

View results by Geographic Region

Canada North Central Northeast South West
Alberta Illinois Connecticut Arkansas Alaska
British Columbia Indiana Maine Delaware Arizona
Manitoba Iowa Massachusetts District of Columbia California
New Brunswick Kansas New Hampshire Florida Colorado
Newfoundland & Labrador Michigan New Jersey Georgia Hawaii
Northwest Territories Minnesota New York Kentucky Idaho
Nova Scotia Missouri Pennsylvania Louisiana Nevada
Ontario Montana Rhode Island Maryland New Mexico
Prince Edwards Island Nebraska Vermont Mississippi Oregon
Quebec North Dakota   North Carolina Utah
Saskatchewan Ohio   Oklahoma Washington
Yukon South Dakota   South Carolina Wyoming
  Wisconsin   Tennessee  
      Texas  
      Virginia  
      West Virginia  




Printer-Friendly Format
·  Industry Survey: State of Your Restaurant - 2009
·  2008 Restaurant POS Survey
·  Industry Survey: Restaurant Marketing Best Practices
·  How Restaurant Operators Handle Accounting and Reporting
·  Survey Results: Customer Service Survey
·  Gift Certificate Marketing Survey
·  Survey Results: How Independent Operators Finance Their Restaurants