It's crucial you know what your guests are thinking. It's estimated that only 1 in 20 people will complain when they have a problem in a restaurant. The problem for the operator, is that many of these people simply don't come back.
A well-conceived Customer Comment Card system will give you immediate and ongoing feedback of how your guests' perceive your restaurant, both good and bad. While it's always nice to hear the accolades, it's actually better to get the bad news - so you can do something about it! If you respond to a complaint quickly and show you genuinely care, you have a good shot at retaining customers before they decide to leave and never come back.
The best time to present the forms is after the meal before their coffee or desserts. Some restaurants offer incentives like a $100 in Free Gift Certificates to guests for filling out a card. Get the bounce-back effect by sending the accompanying mailer with an expiration date stamped for special complimentary or discounts for their NEXT visit!
You'll probably be surprised at how much valuable feedback you get in the first week!
Summary of features & benefits:
Your customers are asked for open ended feedback on their experience that you can quickly use to improve your restaurant.
Your customers will feel important because you value their opinion.
Use the birthday and anniversary information for other marketing promotions.
Track your progress over time to improve your overall dining experience.
The Customer Comment Card is downloadable in Microsoft Word® file format.
PLEASE NOTE:This powerful marketing practice is courtesy of our friends at Firepower Marketing. They have worked with over 6,000 independent restaurant operators (many of whom are RestaurantOwner.com members) and have developedThe One Simple Thing that Puts $32.67 in Your Pocket for Every Dollar you Invest in Marketing your Restaurant. ROsimplething.com.