The next step in a well-conceived Customer Comment Card system is to send a post card thanking the customer for completing the comment card and showing that you genuinely care by addressing any specific complaint.
Invite them back with the free appetizer offer with an expiration date. You then have a good shot at retaining a dissatisfied customer before they decide to never come back.
Summary of features & benefits:
The Bounce Back Comment
Card thank you note follow up mailers have proven to generate up to 20% return rates.
Disgruntled customers can be easily identified and sent a note apologizing for a less than perfect visit along with a gift certificate.
Your customers will feel important because you value their opinion.
Use the birthday and anniversary information for other marketing promotions.
Track your progress over time to improve your overall dining experience.
The Bounce Back Comment Card is downloadable in Microsoft Word® file format.
PLEASE NOTE: This powerful marketing practice is courtesy of our friends at Restaurant Marketing Systems. They have worked with over 6,000 independent restaurant operators (many of whom are RestaurantOwner.com members) and have developed The One Simple Thing that Puts $32.67 in Your Pocket for Every Dollar you Invest in Marketing your Restaurant. Click Here To Get Your One Simple Thing.