Max Hitchins

Max Hitchins, the Hospitality Doctor, is Australia's leading expert on Marketing, Management and Motivation for the Hospitality Industry.

He is the creator of the Zebra Marketing principle. The Zebra Marketing principle states "If you take time to think about standing out from the herd, you can achieve low budget and often no budget marketing."

Hence, Max Hitchins specializes in maximizing your marketing exposure and doing it while minimizing your financial outlay. Australia's networking guru, Robyn Henderson, says of Max, "Max is an extremely successful businessman and is a creative genius. When he's on a roll, my pen won't write fast enough to record the ideas!"

Max is a hands on businessman. He owns and operated hotels and pubs. He also operates a hospitality brokering business and is a professional hospitality industry speaker. A prolific writer, Max is the author of Zebra Marketing; Max's 11 Marketing Commandments;  365 Marketing Ideas; Hands on Hospitality; 105 Explosive Gaming Ideas and the Fact, Fiction and Fables of the Melbourne Cup series. He is a columnist for Hotelier magazine, Australasian Gaming Magazine, Menzies Hotel Magazine and a contributor to a myriad of other publications.

He has had his own national television show, has been Australian President of the National Speakers Association of Australia; has shared marketing ideas with audiences in the USA in St. Louis, Chicago, Seattle, Tampa, Las Vegas, Washington, Orlando, Dallas, Honolulu and Los Angeles; also with audiences in Fiji, Malaysia, Singapore, Switzerland, Iceland, New Zealand and throughout Australia. Max is a member of the Advisory Boards for the Blue Mountains International Hotel School in Australia and the Pacific International Hotel Management School in New Zealand.

In July of 1997, the National Speakers Association of America awarded Max the  International Ambassador's Award for his contribution the speaking industry. This was only the third time this honor has only been bestowed in the twenty five year history of the organization. You can email Max at max@hitchins.com.au or visit his web site at www.hitchins.com.au.