Cover of Blue Fish Grill Business Plan
DOWNLOAD: Sample Restaurant Business Plans
Gain insights and ideas for creating your own restaurant business plan by referring
to our sample restaurant business plans for Blue Fish Grill, a casual-theme, seafood
restaurant; Tijuana Taco, a quick-serve Mexican eatery; and Paulie's Pizza, a family-owned
These downloads are complete business plans that include the following sections:
- Executive Summary
- Company Description
- Business Concept
- Management Team
- Market Analysis
- Marketing Strategy
- Investment Analysis
- Growth Plan/Exit Strategy
- Financial Projections
From the "Executive Summary" of
Blue Fish Grill Business Plan
Introduction/Statement of Purpose
The Blue Fish Grill will be a moderately priced 116 seat seafood restaurant offering
family style service of popular Gulf Coast fare. Grilled and fried selections of
shrimp, fish, oysters, chicken tenders and stuffed Blue crabs will be served on
large family sized platters, conjuring memories of the popular Friday fish fries
that once drew families together throughout the South.
Background music consisting of popular Cajun tunes, Jimmy Buffet hits and other
folk music depicting life on the water will blend various pop cultures with traditional
sounds of the Old South. The décor for Blue Fish Grill will feature wood accented
construction blended with a nautical theme decor. Diner style tables will be surrounded
by heavy wooden chairs and accompanied by leather covered booths.
Blue Fish Grill will be owned and operated by Blue Fish Grill, LLC. The creators
and managing members of the company, Harry Stevens and Linda Jones, are seeking
additional financing to supplement their contribution of $400,000 to fund the concept.
Mr. Stevens and Ms. Jones have a proven track record of successful business ventures.
The managing members have a collective 30+ years experience in the restaurant
industry. Their combined efforts in the creation of Blue Fish Grill have served
to yield a detailed plan that encompass the necessary elements required to succeed
in today's competitive restaurant environment.
Intense market research and target market evaluation suggest that Blue Fish Grill
is ideally situated to cater to an unfulfilled market segment. Moreover, years of
operational and marketing experience have been organized and documented to create
a comprehensive blueprint for success. Proven marketing techniques and operational
systems will allow management to be proactive rather than reactive to the conditions
and obstacles associated with opening a new restaurant concept.
Having a sound operational plan allows management to focus on building sales
rather than profit. The managing partners have an extremely high degree of confidence
that the systems and controls incorporated in the business plan will yield a calculated
return for a given sales volume.
Sales projections for Blue Fish Grill assume a modest 2400 customers per week
resulting in weekly sales of just over $37,000, or $1,800,000 per year. This equates
to around $609 per sq. ft. in sales annually which positions Blue Fish Grill as
a highly desirable concept for ownership in a table service market where $300 to
$400 per sq. ft. is considered moderately profitable and therefore a good investment.
Expectations are that Blue Fish Grill will yield a net cash flow of between 4.5%
- 6.6% of sales, after debt payment, during the first five years of operation.
Total capitalization will amount to $1,077,675, $400,000 of which will be contributed
from the members and the balance secured through a proposed bank loan.
In closing, we feel the business plan for Blue Fish Grill represents a realistic
expectation of success for all parties involved. Moreover, we will be providing
a benefit to the community by providing a great product and secure jobs to community
Sample pages from Tijuana Tacos
Restaurant Business Plan