Sample Restaurant Business Plan

A professional, well-conceived restaurant business plan is absolutely essential

for an independent restaurant venture to obtain funding and have any real chance

for success.

Several of our members who have recently opened their own restaurants, tell us

unequivocally, that having a first-class business plan was the single most important

ingredient in making their new business a reality.

Our exclusive templates and resources give you a quick and easy way to prepare

a winning business plan without spending hundred of hours researching, organizing

and crafting every word yourself. It will also help you identify and think through

the major and subtle elements that need to be addressed in any successful restaurant

startup.

Use these resources to simplify and speed up the preparation process with

a proven outline to communicate your plan in a professional, compelling format that

will enhance your credibility and improve your chances of attracting investors and

obtaining the necessary financing.

As a member of RestaurantOwner.com, you'll also receive

startup

checklists,

opening

manuals and other resources to stay on schedule and on budget during the startup

stage as well a large array of templates and tools to develop your operational systems

and procedures so you're ready for business when opening day arrives.

With our Business Plan Template and other resources

you'll get:

• Pre-written content and customizable documents, including a detailed

  business plan financial model, to simplify and expedite the preparation of a

  professional, comprehensive plan.

• Instructions and guidance for preparing all the

  major elements of a business plan including Executive Summary, Business

  Concept, Management Team, Market Analysis, Marketing Strategy, Operational Plan,

  Investment Analysis, Growth Plan, Exit Strategy, and Financial Projections.

• Links to literally hundreds of related articles,

  resources and tools available within RestaurantOwner.com and beyond to help

  you learn new ideas, fine tune your strategies and enhance the credibility of

  yourself and your plan.

• Current industry research ready for you to use

  or edit compiled from National Restaurant Association's Food Industry Analysis

  and other authoritative sources. Now Updated for 2013!

• Step-by-step instructions for preparing the all-important

  Financial Section of your plan including creation of your startup budget,

  financial projections and return on investment analysis.

• Personal support through RestaurantOwner.com's discussion

  forum where business plan questions are promptly responded to with valuable

  insights from our experienced staff and thousands of fellow independent operators.

The business plan templates and resources were created by

Jim Laube,

CPA, and

Joe Erickson, a former restaurant owner and operator. The authors have been

involved in literally hundreds of restaurant business plan and startup projects

over the past 25 years.

Jump to Download

Files  

The following Table of Contents reflects

the comprehensive structure of the business plan template:

You'll get a document that not only contains a basic business plan outline, but one that is enhanced with actual text you can use, accompanied by suggestive text and built-in instructions.

Executive Summary

Company Description

    Organization

    Location

    Capitalization

Business Concept

    Concept Statement

    Sample Menu

    Design/Layouts

Management Team

    Managing Partner/Owner

    General Manager

    Kitchen Manager/Chef

    Management Agreements

    Confidentiality Agreements

Market Analysis

    Industry Assessment

    Target Market

    Location Analysis

    Competitive Analysis

Marketing Strategy

    Overview

    Customer Database

    Frequent Diner

    Email Campaign

    Mailer campaign

Built-in features include tables and charts that enhance the business plan while helping to guide you through the steps of building it.

    Community/Charity

Involvement

    Business Relationships

    4 Walls Marketing

    Public Relations

    Advertising

Operations

    Overview

    Staffing

    Training

    Daily Operations &

Production

    Customer Service

    Suppliers

    Management Controls

    Administrative Systems

Investment Analysis

    Source of Funds

    Capital Contributions 

Growth Plan/Exit Strategy

    Expansion Plans

    Investor Exit Options

    Investor Expansion

Options

Financial Projections

    Project Sources &

Uses of Cash

    Capital Budget

    Sales Projection

    Hourly Labor Projection

    Detailed Statement

of Income & Cash Flow Year 1

    Summary Statement

of Income & Cash Flow Year 1

    Summary Statements

of Income & Cash Flow Years 1-5

    Break-Even Cash Flow

Projection

Appendices

Get immediate

access to these Business Plan resources PLUS hundreds of additional

articles,

operational

forms, manuals & spreadsheet templates and MUCH, MUCH MORE when you

join RestaurantOwner.com.

The Restaurant Business Plan includes the following documents and spreadsheets:

• Tips and

  Instruction: Using the Restaurant Business Plan Template- This PDF

  document explains how to use the Restaurant Business Plan Template.

• The Restaurant

  Business Plan Template- A Microsoft Word® document consisting of 

  a highly detailed business plan outline enhanced with actual text you can use,

  supplemented with suggestive text and built-in instructions.

• How to

  Prepare a Restaurant Business Plan: Financial Section- This PDF document

  walks you through the preparation of the various Financial Statements & Operating

  Projections in both Tableservice and Quickservice versions. This in depth set

  of instructions includes guidelines on how to project sales and expenses while

  also providing informative comparisons to industry averages.        

• Business

  Plan Financial Model-Tableservice Version- Possibly the most comprehensive

  financial tool you'll ever use to evaluate restaurant financial feasibility

  and create restaurant financial projections. This series of linked Microsoft

  Excel® worksheets will simplify the preparation process while helping you be

  thorough in your projections.

• Business

  Plan Financial Model-Quickservice Version- This version of the Business

  Plan Financial Model has been designed specifically for quickservice restaurants.

• Restaurant

  Business Plan Financial Model-Pizzeria Version- This version of the

  Business Plan Financial Model has been designed specifically for quickservice

  & delivery pizza restaurants.

Two sample pages from The Restaurant

Business Plan Template -

Sample page from Restaurant Business Plan Template

Sample page from the Business Plan

Financial Model-Tableservice Version - (percentages not shown to fit image on

page)

From the Restaurant Business Plan Financial Template