DOWNLOAD: Mystery Shopper Report
Numerous surveys tell us that the vast majority of dissatisfied customers don't complain. That may sound good but the fact is most just don't return - they just go somewhere else. Many operators use mystery shoppers to find out what's really going on in their restaurants from the guest's point of view.
Mystery shopping reports can serve as an important way to identify what your staff is doing right and provide insights you and your managers may be missing of where improvements need to be made. The key to maintaining a successful restaurant isn't just in attracting first time customers, it's even more important to create loyal guests who come back again and again.
Regularly employing mystery shoppers can help you identify things that are going on in your restaurant that may be causing people to leave and not return.
Some restaurants use trained mystery shoppers sent from firms specializing in this service. Others elect to recruit their own shoppers from their own pool of friends, acquaintances and even regular customers.
Use this form if you'd like to employ your own shoppers. Prior to the visit be sure to review this form with them and give them a brief overview of what you're trying to accomplish and why their honest feedback is so important.
The Mystery Shopper Report is downloadable in Microsoft Word® file format.