DOWNLOAD: Experience Proposition Worksheet
Every restaurant's success depends to a great degree on having a unique Experience Proposition that appeals to a sufficient number of people within their local market area.
An Experience Proposition is the unique combination of food and beverages, service and hospitality, ambience and overall experience a restaurant provides its customers. The Experience Proposition expresses the best or most effective way for a restaurant to attract and retain customers and distinguish itself from the competition.
Clearly defining and communicating your Experience Proposition is vital because it dictates the operating strategies, systems and daily activities needed to deliver the unique customer experience required to propel the restaurant's success.
Whether you have an existing restaurant or are still in the planning stage, the Experience Proposition Worksheet is designed to help you identify and clarify the following --