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In 2010, our State of Your Restaurant Survey revealed that many restaurant operators were
still feeling the affects of the recession; however, many continued to do well - despite the fact that that the country was facing record unemployment and reduced consumer spending.
In our State of Your Restaurant Survey for 2012, we asked our members to tell us how they have fared during
2011. The encouraging news is many operators are reporting big improvements over
2010 performance, a promising sign that the economic recovery is well underway.
The report below shows the collective responses for all respondents. While this information is beneficial, more meaningful comparisons can be made by reviewing the results of those restaurants more closely related to your concept or located within your geographical area. To help you, we have filtered the responses and prepared summary reports for the following areas:
Market Size and
To compare 2012 results to that of our 2010 survey, please visit the
State of Your Restaurant Survey - 2010.
| Learn how other operators responded to the previously depressed economic environment - with many of them prospering in 2011 - by viewing their individual responses to these issues: | |
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| Operational, marketing and management changes made in 2011 by operators with the greatest Net Income as a percentage of Sales. |
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| | Operators' current outlook on growth and expansion for 2012. |
| | Operators' views on prospects for financial success in 2012. |
| Was your restaurant PROFITABLE during 2011? | All Respondents | Full Service (Fine dining) | Full Service (Casual/family) | Limited Service (Fast casual/buffet) | QSR Counter Service | Bar/Tavern | Takeout/ Catering |
| # of responses | (740) | (89) | (462) | (71) | (49) | (51) | (17) |
| Yes, our NET INCOME was greater than 10% of sales | 23.1% | 23.6% | 21.4% | 28.6% | 20.4% | 33.3% | 23.5% |
| Yes, our NET INCOME was between 2% to 10% of sales | 39.4% | 33.7% | 42.5% | 27.1% | 40.8% | 39.2% | 29.4% |
| We were marginally profitable or broke-even | 17.9% | 21.3% | 18.3% | 15.7% | 16.3% | 11.8% | 23.5% |
| No, we had a NET LOSS equal to less than 10% of sales | 11.5% | 14.6% | 10.5% | 15.7% | 6.1% | 13.7% | 17.6% |
| No, we had a NET LOSS of more than 10% of sales | 6.8% | 4.5% | 6.3% | 11.4% | 14.3% | 2.0% | 5.9% |
| Other | 1.2% | 2.2% | 1.1% | 1.4% | 2.0% | 0% | 0% |
| How does your 2011 NET INCOME compare to 2010? | All Respondents | Full Service (Fine dining) | Full Service (Casual/family) | Limited Service (Fast casual/buffet) | QSR Counter Service | Bar/Tavern | Takeout/ Catering |
| Much better | 23.3% | 27.0% | 22.8% | 21.4% | 14.3% | 38.3% | 11.8% |
| A little better | 33.7% | 40.4% | 33.5% | 27.1% | 48.8% | 19.1% | 52.9% |
| About the same | 16.2% | 19.1% | 17.0% | 12.9% | 14.3% | 14.9% | 5.9% |
| A little worse | 14.3% | 5.6% | 14.8% | 21.4% | 16.3% | 17.0% | 5.9% |
| Much worse | 4.6% | 3.4% | 4.6% | 5.7% | 8.2% | 4.3% | 0% |
| Other | 7.8% | 4.5% | 7.4% | 11.4% | 8.2% | 6.4% | 23.5% |
| How do your 2011 SALES compare to 2010? | All Respondents | Full Service (Fine dining) | Full Service (Casual/family) | Limited Service (Fast casual/buffet) | QSR Counter Service | Bar/Tavern | Takeout/ Catering |
| Sales up 10% or more | 27.8% | 34.8% | 26.6% | 23.2% | 26.5% | 35.4% | 23.5% |
| Sales up 2% to 10% | 34.2% | 40.4% | 35.4% | 29.0% | 30.6% | 25.0% | 29.4% |
| About the same as last year | 13.8% | 11.2% | 14.6% | 13.0% | 12.2% | 16.7% | 5.9% |
| Sales down 2% to 10% | 10.7% | 4.5% | 10.7% | 17.4% | 14.3% | 10.4% | 5.9% |
| Sales down 11% to 20% | 3.7% | 3.4% | 3.3% | 4.3% | 4.1% | 4.2% | 11.8% |
| Sales down more than 20% | 2.1% | 1.1% | 2.0% | 1.4% | 4.1% | 4.2% | 0% |
| Other | 7.7% | 4.5% | 7.4% | 11.6% | 8.2% | 4.2% | 23.5% |
| How would you describe the overall financial condition of your business at this time? | All Respondents | Full Service (Fine dining) | Full Service (Casual/family) | Limited Service (Fast casual/buffet) | QSR Counter Service | Bar/Tavern | Takeout/ Catering |
| Good to excellent (sufficient cash for owner distributions) | 37.7% | 39.3% | 39.0% | 31.0% | 26.5% | 47.1% | 23.5% |
| Adequate (able to pay bills when due) | 39.2% | 32.6% | 39.0% | 39.4% | 46.9% | 41.2% | 52.9% |
| Poor (challenges paying bills when due) | 19.2% | 22.5% | 18.8% | 23.9% | 20.4% | 9.8% | 17.6% |
| Dreadful (financial challenges threatening our survival) | 2.7% | 2.2% | 2.4% | 4.2% | 4.1% | 2.0% | 5.9% |
| Other | 1.2% | 3.4% | 0.9% | 1.4% | 2.0% | 0% | 0% |
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| Canada | North Central | Northeast | South | West |
| Alberta | Illinois | Connecticut | Arkansas | Alaska |
| British Columbia | Indiana | Maine | Delaware | Arizona |
| Manitoba | Iowa | Massachusetts | District of Columbia | California |
| New Brunswick | Kansas | New Hampshire | Florida | Colorado |
| Newfoundland & Labrador | Michigan | New Jersey | Georgia | Hawaii |
| Northwest Territories | Minnesota | New York | Kentucky | Idaho |
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| Quebec | North Dakota | North Carolina | Utah | |
| Saskatchewan | Ohio | Oklahoma | Washington | |
| Yukon | South Dakota | South Carolina | Wyoming | |
| Wisconsin | Tennessee | |||
| Texas | ||||
| Virginia | ||||
| West Virginia |
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