It's been said that new residents are 5 times more likely to become loyal regulars than established residents. These people are on the move. They're strangers in strange new surroundings who are eager to find new places to shop, to eat, to get their car repaired, and to buy all kinds of goods and services.

Jay Siff is co-founder and CEO of Moving Targets, a firm that specializes in helping restaurants across the country reach new residents.

Listen in as Jay explains the opportunities and potential benefits of targeting new residents and how to best reach them.

Time: 58 minutes

For more information on Moving Targets visit www.MovingTargets.com.