Industry Survey: Restaurant Loyalty Programs
Many independent operators today claim that their loyalty program is the cornerstone of their marketing program and is the most effective tools they have for driving more repeat business and sales.
A separate survey conducted by RestaurantOwner.com, found that less than 1 in 4 independents utilize any time of loyalty program but that may be changing in the months and years ahead. Nearly 2 out of 3 operators said they were either planning on adding a loyalty program or were thinking about adding one.
Over 135 independent operators who are currently using a loyalty program participated in this survey and they responded to the following questions:
Just click on the links below to view the responses from all survey participants and by four popular loyalty program providers:
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