When and How to Reconcept Your Restaurant


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When and How to Reconcept Your Restaurant

"Reconcepting" literally means discarding the old business model and creating an entirely new one, starting with a new name, a new image, a new style and a new business plan. It is a serious and complete top-to-bottom change. In this article, we discuss when and how to do it. . . . (to read the remainder of this article, please log in below.)

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