| 1. How many years ago did you open your first restaurant? | |||
|---|---|---|---|
| answered question | 805 | ||
| skipped question | 4 | ||
| Response Percent | Response Count | ||
| not open yet | 11.3% | 91 | |
| less than 1 | 10.8% | 87 | |
| 2 to 3 | 17.6% | 142 | |
| 4 - 5 | 12.7% | 102 | |
| 6 - 10 | 16.8% | 135 | |
| over 10 | 31.1% | 250 | |
| 2. What was the main reason(s) you wanted to own a restaurant? | |||
|---|---|---|---|
| answered question | 804 | ||
| skipped question | 5 | ||
| Response Percent | Response Count | ||
| Work for yourself | 48.5% | 390 | |
| Financial rewards | 24.3% | 195 | |
| Passion for food | 27.1% | 218 | |
| Pursue a dream | 34.8% | 280 | |
| Create a family business | 28.2% | 227 | |
| Other, please explain below. | 13.4% | 108 | |
| 3. How much restaurant experience did you have prior to becoming an owner? | |||
|---|---|---|---|
| answered question | 802 | ||
| skipped question | 7 | ||
| Response Percent | Response Count | ||
| None | 30.4% | 244 | |
| Less than 2 years | 10.2% | 82 | |
| 3 - 5 years | 12.6% | 101 | |
| 6 - 10 years | 12.3% | 99 | |
| Over 10 years | 34.4% | 276 | |
| Please describe the type of work you did or positions you had prior to starting your restaurant. | 467 | ||
| 4. What were your restaurant's total startup cost? (total investment) | |||
|---|---|---|---|
| answered question | 653 | ||
| skipped question | 156 | ||
| Response Percent | Response Count | ||
| Less than $50,000 | 15.8% | 103 | |
| $50,000 to $100,000 | 18.8% | 123 | |
| $100,000 to $200,000 | 22.8% | 149 | |
| $300,000 to $400,000 | 15.6% | 102 | |
| $400,000 to $500,000 | 5.7% | 37 | |
| $500,000 to $750,000 | 9.3% | 61 | |
| $750,000 to $1,000,000 | 5.4% | 35 | |
| $1,000,000 to $1,500,000 | 2.9% | 19 | |
| $1,500,000 to $2,000,000 | 1.4% | 9 | |
| Greater than $2,000,000 | 2.3% | 15 | |
| 5. What were the major sources of funding for your first restaurant? | |||||
|---|---|---|---|---|---|
| answered question | 712 | ||||
| skipped question | 97 | ||||
| All | Most | Some | None | Response Count | |
| Personal savings | 18.4% (106) | 26.3% (152) | 50.3% (290) | 5.2% (30) | 577 |
| Bank, financial institution | 7.1% (29) | 36.8% (150) | 33.3% (136) | 23.3% (95) | 408 |
| Family / friends | 10.0% (36) | 19.5% (70) | 48.2% (173) | 22.3% (80) | 359 |
| Private investors | 6.9% (18) | 11.5% (30) | 27.3% (71) | 54.2% (141) | 260 |
| One partner/investor | 11.2% (28) | 9.6% (24) | 27.7% (69) | 51.4% (128) | 249 |
| Credit cards | 6.3% (17) | 8.9% (24) | 48.3% (130) | 36.4% (98) | 269 |
| Home equity loan | 8.6% (21) | 10.6% (26) | 29.8% (73) | 51.0% (125) | 245 |
| Other, please explain below. | 80 | ||||
| 6. What were the most important factors in obtaining financing from either a bank or investors (non-family)? | ||||||
|---|---|---|---|---|---|---|
| answered question | 580 | |||||
| skipped question | 229 | |||||
| Most Important | Very Important | Important | Slightly Important | Not a Factor | Response Count | |
| Owner's past experience, accomplishments | 30.0% (146) | 33.5% (163) | 16.3% (79) | 4.3% (21) | 16.0% (78) | 486 |
| Well developed business plan | 23.0% (109) | 32.8% (155) | 20.3% (96) | 6.6% (31) | 17.5% (83) | 473 |
| Unique / viable restaurant concept | 17.0% (78) | 33.6% (154) | 22.9% (105) | 9.2% (42) | 17.6% (81) | 459 |
| Convincing financial projections | 17.2% (77) | 33.3% (149) | 23.9% (107) | 7.6% (34) | 17.9% (80) | 447 |
| Owner's personal connections / business relationships | 25.5% (126) | 28.5% (141) | 21.0% (104) | 11.1% (55) | 14.7% (73) | 495 |
| Other | 22.6% (30) | 8.3% (11) | 3.0% (4) | 3.0% (4) | 63.2% (84) | 133 |
| If other, please describe below. | 74 | |||||
| 7. Who prepared your business plan? | |||
|---|---|---|---|
| answered question | 711 | ||
| skipped question | 98 | ||
| Response Percent | Response Count | ||
| Self | 75.4% | 536 | |
| Consultant | 4.9% | 35 | |
| Didn't prepare a business plan | 19.7% | 140 | |
| Other (please specify) | 25 | ||
| 8. Did you use a business plan template or program? | |||
|---|---|---|---|
| answered question | 695 | ||
| skipped question | 114 | ||
| Response Percent | Response Count | ||
| Yes, RestaurantOwner.com templates | 18.7% | 130 | |
| Yes, other than RO.com templates | 23.3% | 162 | |
| No | 58.0% | 403 | |
| Other (please specify) | 63 | ||
| 9. What were your total sales in your first full year in business? | |||
|---|---|---|---|
| answered question | 645 | ||
| skipped question | 164 | ||
| Response Percent | Response Count | ||
| Less than $200,000 | 19.5% | 126 | |
| $300,000 to $400,000 | 23.9% | 154 | |
| $400,000 to $500,000 | 11.0% | 71 | |
| $500,000 to $750,000 | 13.2% | 85 | |
| $750,000 to $1,000,000 | 11.6% | 75 | |
| $1,000,000 to $1,500,000 | 10.4% | 67 | |
| $1,500,000 to $2,000,000 | 5.4% | 35 | |
| Greater than $2,000,000 | 5.0% | 32 | |
| 11. Is being a restaurant more or less challenging than you imagined? | |||
|---|---|---|---|
| answered question | 652 | ||
| skipped question | 157 | ||
| Response Percent | Response Count | ||
| Much more | 35.3% | 230 | |
| More | 25.8% | 168 | |
| About what I expected | 39.4% | 257 | |
| Less | 0.8% | 5 | |
| If more, please explain | 207 | ||
| 12. Is there anything that you wish you knew or were more aware of before getting into the business? | ||
|---|---|---|
| answered question | 442 | |
| skipped question | 367 | |
| Response Count | ||
| 442 | ||
| 13. What's the best decision you made during the planning and startup phase of your first restaurant? | ||
|---|---|---|
| answered question | 477 | |
| skipped question | 332 | |
| Response Count | ||
| 477 | ||
| 14. What's one thing you wish you had done differently in starting your first restaurant? | ||
|---|---|---|
| answered question | 467 | |
| skipped question | 342 | |
| Response Count | ||
| 467 | ||
| 15. What advice would you give someone who is thinking about getting into the restaurant business today? | ||
|---|---|---|
| answered question | 503 | |
| skipped question | 306 | |
| Response Count | ||
| 503 | ||