How Did You Finance Your First Restaurant?
1. How many years ago did you open your first restaurant?
 answered question805
 
skipped question
4
 Response
Percent
Response
Count
not open yet
11.3%91
less than 1
10.8%87
2 to 3
17.6%142
4 - 5
12.7%102
6 - 10
16.8%135
over 10
31.1%250
2. What was the main reason(s) you wanted to own a restaurant?
 answered question804
 
skipped question
5
 Response
Percent
Response
Count
Work for yourself
48.5%390
Financial rewards
24.3%195
Passion for food
27.1%218
Pursue a dream
34.8%280
Create a family business
28.2%227
Other, please explain below.
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13.4%108
3. How much restaurant experience did you have prior to becoming an owner?
 answered question802
 
skipped question
7
 Response
Percent
Response
Count
None
30.4%244
Less than 2 years
10.2%82
3 - 5 years
12.6%101
6 - 10 years
12.3%99
Over 10 years
34.4%276
Please describe the type of work you did or positions you had prior to starting your restaurant.
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467
4. What were your restaurant's total startup cost? (total investment)
 answered question653
 
skipped question
156
 Response
Percent
Response
Count
Less than $50,000
15.8%103
$50,000 to $100,000
18.8%123
$100,000 to $200,000
22.8%149
$300,000 to $400,000
15.6%102
$400,000 to $500,000
5.7%37
$500,000 to $750,000
9.3%61
$750,000 to $1,000,000
5.4%35
$1,000,000 to $1,500,000
2.9%19
$1,500,000 to $2,000,000
1.4%9
Greater than $2,000,000
2.3%15
5. What were the major sources of funding for your first restaurant?
 answered question712
 
skipped question
97
 AllMostSomeNoneResponse
Count
Personal savings18.4% (106)26.3% (152)50.3% (290)5.2% (30)577
Bank, financial institution7.1% (29)36.8% (150)33.3% (136)23.3% (95)408
Family / friends10.0% (36)19.5% (70)48.2% (173)22.3% (80)359
Private investors6.9% (18)11.5% (30)27.3% (71)54.2% (141)260
One partner/investor11.2% (28)9.6% (24)27.7% (69)51.4% (128)249
Credit cards6.3% (17)8.9% (24)48.3% (130)36.4% (98)269
Home equity loan8.6% (21)10.6% (26)29.8% (73)51.0% (125)245
Other, please explain below.
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80
6. What were the most important factors in obtaining financing from either a bank or investors (non-family)?
 answered question580
 
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229
 Most ImportantVery ImportantImportantSlightly ImportantNot a FactorResponse
Count
Owner's past experience, accomplishments30.0% (146)33.5% (163)16.3% (79)4.3% (21)16.0% (78)486
Well developed business plan23.0% (109)32.8% (155)20.3% (96)6.6% (31)17.5% (83)473
Unique / viable restaurant concept17.0% (78)33.6% (154)22.9% (105)9.2% (42)17.6% (81)459
Convincing financial projections17.2% (77)33.3% (149)23.9% (107)7.6% (34)17.9% (80)447
Owner's personal connections / business relationships25.5% (126)28.5% (141)21.0% (104)11.1% (55)14.7% (73)495
Other22.6% (30)8.3% (11)3.0% (4)3.0% (4)63.2% (84)133
If other, please describe below.
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74
7. Who prepared your business plan?
 answered question711
 
skipped question
98
 Response
Percent
Response
Count
Self
75.4%536
Consultant
4.9%35
Didn't prepare a business plan
19.7%140
Other (please specify)
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25
8. Did you use a business plan template or program?
 answered question695
 
skipped question
114
 Response
Percent
Response
Count
Yes, RestaurantOwner.com templates
18.7%130
Yes, other than RO.com templates
23.3%162
No
58.0%403
Other (please specify)
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63
9. What were your total sales in your first full year in business?
 answered question645
 
skipped question
164
 Response
Percent
Response
Count
Less than $200,000
19.5%126
$300,000 to $400,000
23.9%154
$400,000 to $500,000
11.0%71
$500,000 to $750,000
13.2%85
$750,000 to $1,000,000
11.6%75
$1,000,000 to $1,500,000
10.4%67
$1,500,000 to $2,000,000
5.4%35
Greater than $2,000,000
5.0%32
10. How long did it take this restaurant to began making a profit? (Skip if not profitable)
 answered question503
 
skipped question
306
 Response
Average
Response
Total
Response
Count
Years
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 2.16756350
Months
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 4.12980238
11. Is being a restaurant more or less challenging than you imagined?
 answered question652
 
skipped question
157
 Response
Percent
Response
Count
Much more
35.3%230
More
25.8%168
About what I expected
39.4%257
Less
0.8%5
If more, please explain
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207
12. Is there anything that you wish you knew or were more aware of before getting into the business?
 answered question442
 
skipped question
367
 Response
Count
view442
13. What's the best decision you made during the planning and startup phase of your first restaurant?
 answered question477
 
skipped question
332
 Response
Count
view477
14. What's one thing you wish you had done differently in starting your first restaurant?
 answered question467
 
skipped question
342
 Response
Count
view467
15. What advice would you give someone who is thinking about getting into the restaurant business today?
 answered question503
 
skipped question
306
 Response
Count
view503