Why focus your advertising?
Anyone starting a new restaurant, including opening an additional location(s),
is probably more involved and more impressionable than at any other time in his
or her business life. It’s an intense period, full of surprises and challenges.
Those involved are learning, forming opinions, drawing conclusions, and deciding
how and with whom they’ll spend their money now and in the future. Startup owners
are reaching into their brains and their pockets to bring together a myriad of
products, people and potential. One more time: What a great time to reach them!
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The Market Starts Here!
If you’re a restaurant supplier of food, beverages or equipment, what better
place to be talking with startup owners and managers. A magazine addressing
their immediate interest and focused on useful tips and techniques to getting
started and growing a successful business. Startup owners and managers are key
players in your current and future sales efforts. These readers are a perfect
target for your advertising sales message because they are spending “new” money,
and at the same time have an intense interest in finding methods and products
that will help them succeed. Helping them get off on the right start means
increased business for both your customers, and of course, you.